@sauloarruda

Growth Hacking Mobile

@sauloarruda

@sauloarruda

@sauloarruda• Programador, Hacker, Abafador de Granada,

Vendedor, “Marqueteiro”, Empreendedor

• CEO e co-fundador da Jera, presidente do StartupMS

• Mentor de várias Startups e programas de aceleração

• Casado, pai de 2 meninas

• Músico aposentado, cozinheiro amador, ciclista de final de semana

@sauloarruda

Que raios é Growth Hacking?

@sauloarruda

“P.S. I love you. Get your free email at Hotmail.”

http://www.skilledup.com/learn/marketing/become-a-growth-hacker-review-growthhackertv/

@sauloarruda

@sauloarruda

http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/

@sauloarruda

@sauloarruda

@sauloarruda

@sauloarruda

@sauloarruda

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@sauloarruda

–Sean Ellis, who is credited with being the first to blog about growth hacking, says about growth hackers

“A person whose true north is growth”

http://www.startup-marketing.com/where-are-all-the-growth-hackers/

@sauloarruda

–Andrew Chen says about growth hacking

Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question

of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral

factor, email deliverability, and Open Graph.

http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/

@sauloarruda

–Patrick Vlaskovics: “You’re WRONG!”

“So, all you startups crying for a Growth Hacker to join your startup pre-Product-Market Fit to

effectively rescue you; you simply don’t get it. And no true Growth Hacker will join you”

http://www.whiteboardmag.com/what-is-a-growth-hacker-and-is-growth-hacking-bullshit/

@sauloarruda

http://www.quicksprout.com/the-definitive-guide-to-growth-hacking/

@sauloarruda

Actionable Goals!

• Increase daily active users

• Increase content creation by 2x

Think about your goals as nested hierarchies, and until you reach the “nest” where things can actually be marked off as individual tasks

@sauloarruda

• Without analytics, goals are empty

• All growth hackers begin with a dull axe, but the edge gets sharper as a function of time. Just don’t give up.

@sauloarruda

Every startup has inherent strengths or assets that can be used as leverage. When there is something at your disposal which requires little energy, but can produce big results, then you've found a lever.

@sauloarruda

Write down your hypotheses beforeyou execute an experiment

Do not be naive about the resources needed to run the experiment

Do not get discouraged by the initial results

Learn from success and failure

@sauloarruda

Have a control group

Utilize A/B test

When to give up on an experiment

@sauloarruda

Now it’s time to select a new experiment, or an optimized version of a previous experiment!

Success is more a byproduct of tenacity, and less a child of luck

@sauloarruda

BINGO!

@sauloarruda

Ferramentas de um Growth Hacker

@sauloarruda

• Analytics

• Email marketing

• Content Marketing

• Landing Pages

• A/B Tests

• UX

• PR

• SEO / ASO

• SEM / Ads

• Affiliate

• Push Notifications

• Marketplaces

• Social media

• APIs / Crawling

@sauloarruda

–Aaron Ginn in "Defining A Growth Hacker: Debunking The 6 Most Common Myths About Growth Hacking"

The “secret” is the mindset, not the toolset

http://techcrunch.com/2012/12/08/defining-a-growth-hacker-6-myths-about-growth-hackers/

@sauloarruda

Product-market Fit vem antes de crescimento

@sauloarruda

http://www.quicksprout.com/the-definitive-guide-to-growth-hacking-chapter-4/

@sauloarruda

Life Hacking

@sauloarruda

"Não se esqueça de viver"

@sauloarruda

Obrigado!

@sauloarruda

@sauloarruda saulo@jera.com.br

http://slideshare.net/sauloarruda