Post on 02-Jul-2015
description
Open Moto X
The Mirror Dinghy
• Designed 1962
• Inspiration: Barry Bucknell
The Mirror Dinghy
The Mirror Dinghy
The Mirror Dinghy
• Design refined by dinghy designer Jack Holt
The Mirror Dinghy
• At least 90,000 boats built from kits (2006)
• Thousands more "clones" built from plans
• Competitive sport
The Mirror Dinghy
• Competitive sport:
– 1966
– First Mirror Dinghy European Championship
– 40 cars towed their dinghies from the UK to the South of France for a regatta
– Not seek permission from the international Yachting association They did it themselves
Grassroots, bottom-up sports organization
The Mirror Dinghy
• European Championships 2006:
The Mirror Dinghy
• Often cited as the reason why Great Britain dominates Olympic Sailing
The Mirror Dinghy
• Unique Selling Proposition:
– "Build your own sail boat"
– Requires no special tools or expertise
– Broad, inclusive community
– Boat evolved over time:
• First community prototyped then adopted more modern sail designs,
• later composite plastic hulls, kevlar rigging
The Mirror Dinghy
• Unique Selling Proposition:
– "Build your own sail boat" Freedom
– Requires no special tools or expertise Participative
– Broad, inclusive community Decentralised
– Boat evolved over time: modern sail designs, composite plastic hulls, kevlar rigging Generative
The Mirror Dinghy
• Key lessons:
– Affordable, "good enough" DIY manufacture
– Media sponsor for communications
– Professional brand and marketing
– Community support
– Fun, experimental
– Competitive sport
Open Moto X
• DIY spirit in an electric race bike
Why a motorcycle?
– Cars are much too big to build in a garden shed, a garage or in a small workshop
– Almost impossible for an enthusiast or home builder to build from scratch
Why a motorcycle?
DIY motorcycle culture already exists:• Large "motorcycle accessories" and "tuning"
specialists design and sell modular upgrades• Tuning components can be "plugged in"
• For example:• wheels, tires, suspension, steering, brak
es, seats, mufflersand frames
Why a motorcycle?
Easier to comply with safety and type-approval regulations
Why an electric motorcycle?
?
Electric vs gas
• Much more eco-friendly
• Relatively simple
– Moving parts:
• 15 on an electric Brammo Enertia (including light switches, horn, indicators, on/off buttons, twist grip)
Electric vs gas
• Much more eco-friendly
• Relatively simple
– Moving parts:
• 15 on an electric Brammo Enertia
• Less than half the number foundin the clutch of a gas powered bike.
Electric vs gas
• Much more eco-friendly
• Relatively simple
• DIY builds possible with a vibrant sub-cultureemerging
Why an electric motorcycle?
22.2 million eBikes sold in China in 2009
1895
Why an electric motorcycle?
16 million predicted to be sold in Europe by 2016
Why an electric motorcycle?
"...more than 466 million e-bikes, e-motorcycles, and e-scooters will be sold worldwide during the period from 2010 to 2016."
Pike Research, cleantech market intelligence. February 2010http://tinyurl.com/emotomarket
Why an electric motorcycle?
466 million potential fans for Electric Motorcycle racing
2010
Why an electric motorcycle?
466 million potential fans for Electric Motorcycle racing Especally if they have a "local" race team to support
Open Moto X
Project status June 2010
Inspiration ✔
People ✖
Process ✔
Results ✖
Open Moto X
Project status June 2010
Inspiration ✔
People ✖
Process ✔
Results ✖