11 - THIAGO DIOGO · @0$12 85%s-""%+ f&/02
Transcript of 11 - THIAGO DIOGO · @0$12 85%s-""%+ f&/02
!"#$%&'()*+,-
!"#$%& '#&%& ( )*+,)+-),*
NTUI in UFF
!!"#$%&"'()"&(*$(+,-$"%&'(.%,/"0
!1%$2$-#("-(34(5"#"$2("-()"&
!67(8$,%2(&0*
!9(7:;:::(2#<*$-#2
!9(=;:::(#$,5>$%2(,-*(%$2$,%5>$%2
!3?(@-"A$%2"*,*$ B$*$%,0(C%,2"0$"%, ,(,*&#,% ,(D@E
!"#$%&'#()(% *%(%&)+,*+-.#"%"'%,/!**0
123444,5)667 -'%&'
F$%A"5$2G(D%,-2H&%#,#"&- "-#$I%,#"&-'(E*$-#"J"5,#"&-'(@-"A$%2"#8 H,8K$-#2 L(
M55$22(5&-#%&0(
8!9,#",!**
!"#$%&'()*+,-.)('
%+(/0)*(%.+1+%2/),%(3'!*34/+(,
5&&/,,'&.+().$ 6%0%(*$',%0+*(")/
8!9,#",!**
!"#$%&'()*+,-.)('
%+(/0)*(%.+1+%2/),%(3'!*34/+(,
5&&/,,'&.+().$ 6%0%(*$',%0+*(")/
789::'()%-,';'<*3
=8>::'-*34/+(,';'<*3
?8>::'",/, ;'<*3
@>9::
<.&"4/+(,'
%+'7'4.+(A,
8!9,#",!**
!"#$%&'#:7 .;.%":-.
! <&)=#+,-$N()$I<0,#"&-(&J(E--&A,#"&-(O>)"?@AP
! @-"A$%2"#8(&N-2(BC-#:7 J%&K(2H"-Q&JJ2
! @2$(&J(@-"A$%2"#8(2H,5$
! )$2$,%5>$2(5,-(>,A$("#R2(&N-(5&KH,-"$2(O-&#(,(H%&C0$KSP
! T%"2"2G(!$$*(&J(-$N(&%$%"-%,"2("-(#>$(K,"-(
,I$-*,
! U$-$%,#$("%D,6):%":',)"(,)E)(%.#E,
6&;(-E:#;"
! B$;+$%,%":&%6&%"%-&,.#"('%:,"-2"*$(@-"A$%2"#8
F%#,@G3H1G?H4@A
8!9 .;.%":-.
! IE)+%,6&;(-E: ,-*(C<2"-$22(N"#>&<#(IE)+%,J;':'
! J;..%&E#)+,KE:#$#:7
! .$##$%(,HH%&,5>(O&-C&,%*"-IP
! .$##$%(5&-A$%2"&- %,#$(OVP
! .%,-*(%$5&I-"#"&-
! L;':M(%+#$%&7 2$%A"5$2(W(!6'%++ &J(J"-,-5",0(
H%&*<5#2
! N%D,'%&$#E%' W(1$%5$"A$*(A,0<$
8!9 .;.%":-.
#."&/0 1+2+3
42(5 6170/*89 -( :/;/-89
NFinancial Context
*#":%E5'O,P5): #: .%)"'Q
.#/$/0#$1 !20"/&1&%34/)-+*10
X*#"R8%E5 !"#! G(,-($5&-&K"5("-*<2#%8(5&KH&2$*(&J(5&KH,-"$2(
#>,#(<2$(#$5>-&0&I8(#&(K,Y$(S#")"E#)+,'7':%.' .;&%,%SS#E#%":;Z
F%'',#":%&.%(#):#;"
*#":%E5' [D>%$,#[
8&%"('
! \H$-(.,-Y"-I(M1E2
! M%#"J"5",0(E-#$00"I$-5$ OMEP
! \K-"5>,--$0
! .0&5Y5>,"- "-(
K,"-2#%$,K
! T>,#C
! E-#$%-$#(\J D>"-I2 OE&DP
! ."&K$#%"52 9(]&C"0$
*#":%E5' T+;U)+,():)
! V@4W<,#",S-"(#"T
! V2AX<,#",$)+-%
! 43^(5&KH,-"$2 &<#2"*$
.%,/"0
! 3_:(5&KH,-"$2 "-(.%,/"0
!"U-"(+#"T&J(,(C,-
Y
85&%): &% Y66;&:-"#:7`
I:&#Z% ;S,<)"Z',#",<&)=#+
[;D"+;)( &%E;&(,;S,<)"Z,KLL' #",
)66,':;&%'
The world is under transformation
uberization
9"";$):#;"
"))(<8-/() = ")<+)-/() > ?82@+-
I:)&:-6'
N;:,),'.)++,$%&'#;",&J(
#%,*"#"&-,0(5&KH,-"$2
456 7&8)697$:7;<9=>$#1 #/=>#:97
AB&5()-10\%I,-"/,#"&-(5%$,#$*(#&(
S#"(,,(IE)+)U+%,)"(,
\%6%:#U+% U-'#"%'',.;(%+
NThe Proposal
?/7:2<:2/2;:#$1 @<#:#7
A
B//&C$7#&/ D#/E927F&:<&:$72=C-82-D,&E**+9+28-(2
>&:=@$/7$/E2:=G#7" >&0;9 &/ !HB=
I$92E @7$:7;<9
I#"%&T7
B/7211207;$1=0$<$0#73
J2&<12=A=K292$:0"2:9
?/7:2<:2/2;:=L#/E927
@0$12
B/C297L2/7=0$<$0#73
M27G&:N#/%YU'%&$):;&#;,
!**
")<+)-/()?82@+-
NM55$0$%,#"&-
KEE%+%&):#;"
*-"(#"TN%:D;&Z#"T
],^)&Z%: KEE%''
_";DMD57],
B`6%&#%"E%
! ]&-$8(#&(2#,%#(#>$(
C<2"-$22
! D$5>;(a$A$0&HK$-#
! E-J%,2#%<5#<%$
! T<2#&K$%(M5b<"2"#"&-(
O@-"A$%2"#"$2(L(F#<*$-#2P
! c$8(1,%#-$%2>"H2
! ]$-#&%2>"H(9(M*A"2&%
! \C2$%A,#&%"$2(Z";DM5;D
! .,-Y(Z";DMD57
I)":)"(%&,;D"',BC-#:7,/a0,#",%)E5,I:)&:-6
@0$12
85% S-""%+
F&/02<7#&/=O=
BE2$9
F$119P=J:&9<207#&/P=
K292$:0"9P=J$72/79P=270
?Q20;7#C29
J:&7&73<2=O
DRJF&LL2:0#$1#S$7#&/
T00212:$7#&/
R$1#E$7#&/
N
MIND THE GAP
!"#$%&'"()*+,-*.$)+'"/,*
0$/1$+2
34-)+'"/,*+,-*!"#$%&'"/,*",*5*6))7#8
! 9:+;7+'/,9*<"7)
! =*;+<<#*>*?)+$
! 5*6))7#*&$/1$+2
! @A*#'+$'%&#
! B =C5AA*D%,-",1*E?*')+2
! 4,')$+;'"/,*6"'F*GH);%'"()#I*
G,'$)&$),)%$#*+,-*4,()#'/$#
! J%#",)##*1),)$+'"/,
! KL0*.$)+'"/,
! 0"';FM!+?*N*O)<);'"/,*",*'F)*),-
! KPQ*#"1,%&*'/*6",,)$#
! =*;+<<#*>*?)+$
! RS*6))7#*+;;)<)$+'"/,*&$/1$+2
! 5*#'+$'%&#*3!"#$%&'(%)*+,-"##(./8
! B*=5CAAA*/D*D%,-",1
! K),'/$",1*N*T)'6/$7",1I*)';
! ./,,);'"/,*6"'F*",()#'/$#*+,-*(),'%$)*
;+&"'+<
! !)2/M-+?*N*O)<);'"/,
! U/$2+<"V+'"/,*/D*'F)*E%#",)##
NITRO-16n0$)MW;;)<)$+'"/,*0$/1$+2
3RS*6))7#8
! W;;)<)$+'"/,*&$/1$+2
! =*#'+$'%&#*301&23%45#,-"##(./8
! B*RAACAAA*/D*D%,-",1
! K),'/$",1*N*T)'6/$7",1
! ./,,);'"/,*6"'F*",()#'/$#*+,-*(),'%$)*
;+&"'+<
! !)2/M-+?*N*O)<);'"/,
W;;)<)$+'"/,*0$/1$+2
<;;;;':
b%":-&%,J)6#:)+
K"T%+,J)6#:)+
E-A$2#K$-#2(C8(H$&H0$'("-(I$-$%,0'(N"#>(><I$(K,%Y$#($dH$%"$-5$'(0&N(
,K&<-#2;
I%%(,J)6#:)+
E-A$2#K$-#2("-(-$N(C<2"-$22(N"#>(&Ce$5#"A$(#&(
>8H&#>$2"2(A,0"*,#"&-
E-A$2#K$-#2("-(5&KH,-"$2(N"#>(
H%&*<5#("-(K,%Y$#(,-*(%$A$-<$(<-*$%(I$-$%,#"&-;(
F5,0$(H&22"C"0"#8
b%":-&%,J)6#:)+
E-A$2#K$-#2("-(5&KH,-"$2(,0%$,*8(
2#,C0"2>$*("-(K,%Y$#(N"#>(C"I(5,H"#,0(-$$*2
L&#$):%,BC-#:7
P&&/$'%,"'? X/;+'"/,F+)+28-/()&>&C+9+*-/()
:/02D,-/()&>&'2+8-/()
62+GE**+9+28-/()
E**+9+28-/()
HI/-
!"#$%&'"/,*",*;/,;)&'"/,*+,-*
;$)+'"/,*/D*L+<%)*0$/&/#"'"/,
J%#",)##*-)()</&2),'*E+#)-*/,*
7,/6,*2)'F/-#
G(/<%'"/,*/D*'F)*E%#",)##
4,"'"+<*
4,()#'2),'
GH&+,#"/,*
4,()#'2),'
P&)$+'"/,+<*+,-*D",+,'"+<
",-)&),-),;?6"7"$(#$/,8,9":;"$*<"=#
K27;:/
>$"<*?@,/"<(/@,'*AB*<=#/@,
+*.<#(./@,(<A
O))-*
4,()#'2),'
N]$#>&*2(9(D&&02
^%:5;(' ],8;;+',c,F%'' &#'Z
[%'#T" 85#"Z#"T F%)",I:)&:-6 <-'#"%'',^;(%+d%"%&):#;"
NF#%,#$I"5(1,%#-$%2
I:&):%T#E,L)&:"%&'
#+*1)/*894/)8)-/89
68;(0
:+J+)0+&8)K&C+*D2/-7
#28)0,(2-&8)K&?(L/9/-7
B`).6+%' D#:5 8!9
8#"(%&,:;,8!9,-'%&',U)'%(,;",!"#$%&'#:7,
F;E):#;"
<#Z%I5)&#"T -'#"T,8!9,)',9[,)"(,L)7.%":
^;"%7,F;)",U)'%(,;",8!9,-')T%,#",!"#$%&'#:7
e;-'%,U;;Z#"T,-'#"T,8!9,)',9[,)"(,L)7.%":
^;"%7,I:-(%":HI:-(%":,-'#"T,8!9,)',9[,U)'%(,;",),
<+;EZE5)#"
K#&U"U :;,':-(%":'f,-'#"T,8!9,)',#(%":#S#E):#;"
NE-J%,$2#%<#<%, Bf2"5, $(
MKC"$-#$ *$("-&A,gh&
YSS#E%,#",\#;,(%,>)"%#&;
\%:-&"
N%D,E+#%":' D#:5"%D,;SS%&'
BC-#:7 /a0,;" I:)&:-6'
!"#$%&'()*+,-
!"#$%& '#&%& ( )*+,)+-),*