140712 Missa SP
description
Transcript of 140712 Missa SP
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eduardo.camargo@dudex
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90/10 Droga5Empreendedorismo
RH
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Aula 3
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Cultura e peito.
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Droga5
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A smith & wesson beats four aces.
Não fique aí parado.
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It’s easier done than said
Get going. And then get better.
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The best advertising isn’t advertising.
Servir às pessoas e fazê-las sentirem algo precisa de mais que
30 segundos.
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Convenient is the enemy of right.
viável e rápidovs
incrível e perfeccionista
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Respect human nature.
Atrás de um app tem uma pessoa.
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No good joke survives a committee of six.
Have the balls to make the calls.
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Have a purpose larger than yourself
Do the right thing, always play from your heart.
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The best advertising isn’t advertising.
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Menos
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excelência em conteúdo + serviços
excelência criativa >
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From message pushers to service providers
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Estão mais ocupadas em fazer tudo do que
em olhar pra si mesmas e fazer diferente.
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Cultura > RH
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Acabar com a tensão acaba com o jogo.
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A organização mutante
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Fábrica de softwareRedação de JornalRoteirista de novelaProdutora de shows
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Um mashup de agência com tudo isso.
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Big DataIdea Testing
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Never hire an asshole
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Ser criativo é o pedágio.Não é um cargo.
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Meritocracia sem bullying.
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Montar a equação é tão importante quanto
discutir as variáveis.
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Convencer o cliente que errar é bom é missão de
todos.
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Multidisciplinaridade é a chave geral da agência
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Mantras não são slogans
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Só podem ser bons se não forem slogans.
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Mininum Viable Productvs
Mania de Artesão
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Ideia vs Execução
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Ideia é mato. Espalha ou morre.
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Tecnologia como anabolizante pra ser mais humano ainda.
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Todo mundo tem que saber como se cobra do cliente. Todo mundo é
responsável.
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Planejamento estratégico de
comunicação não é planejamento de
negócios.
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Beyond Advertising.
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Colaboração com método.
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Construção de ecossistemas.
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Incentivo ao empreendedorismo.
Live and let die.
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Participação em ecossistemas não-
publicitários
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Seja malandro.Dê crédito.
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Todo mundo tem que se sentir acionista.
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Consenso Dissonante.
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A solução vem de qualquer um.
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Reboot or die, each and every quarter.
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Aprenda com os mais velhos, mas aposente os
teimosos.
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Colaboração.
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Hire to be the dumbest person in the room.
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