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Cafeteria: 2nd FloorBathrooms (behind us)

Introductions & Program OutlineCLASS 1JULY 16, 2018

AgendaProgram Overview and IntroductionsIcebreakersIdeation and BrainstormingTechnical Overview and Skills AssessmentDesign a Watch Face ActivityWrap-up

Program Overview and Introductions

Instructors - Entrepreneurship

Avery BeachMasters, Business Administration

Tohko MakitaMasters, Business Administration

Instructors - Tech

Maya NasrBachelors, Aerospace Engineering

Allison KaslowBachelors, Mechanical Engineering

Student Introductions

• Each person will stand up and introduce themselves to the class

• Please state the following:• Your name• Your school/major• A fun fact

Global Startup Labs (GSL) 62 programs in over 17 countries (since 2000)

Clarisse Iribagiza (Rwanda

2011)

Founded Rwanda mobile

development company

“Quickly becoming one of East

Africa’s leading mobile

development companies” -

Hilary Clinton

Mark Kaigwa (Kenya 2007)

Named one of 2013 Forbes “30 Under 30”

Marketing, creative director, 2 startups

Program Goals

•Cultivate entrepreneurial thinking•Get from idea to a viable product•Develop a basic understanding of coding and app development

Course Structure

Mobile technologies incubator course• Technical component

• Entrepreneurship component

• Course project: real world mobile service• Development of MVP for service

• Culminating in a pitch competition

Where GSL Fits

Where GSL Fits

Bill Aulet’s Disciplined Entrepreneurship

Idea + Six Themes

Generate an Idea

Who is your customer?What can you do for your customer?How does your customer acquire your product?How do you make money off your product?How do you design and build your product?How do you scale your business?

Recent MIT-based startups

What do you think about this picture?

Program MilestonesWeek 1: Ideation, Teaming- Brainstorming & Idea Generation- Competitive Strategies- Team Building

Week 2: Market Analysis, Customer Development, Primary Market Research (PMR)- Market Segmentation and Sizing- Customer Profiling- Customer Interviews

Week 3: Product & Prototype Development- High Level Product Specification- Initial Prototype - User Interface Design/Mockups- Quantify Value Proposition- Product Brochure- Business Models

Week 4: Product & Prototype Development, Go-to-Market Strategy- Business Plan Document- Refined Prototype - Pricing, Sales Strategy- Design initial MVP

Week 5: Minimum Viable Business Product- Finalize Minimum Viable Prototype- Product Design Principles

Week 6: Demo Day Prep, Demo Day- Refined Business Plan Document- Refined Pitch

Course Deliverables• Real-world mobile service idea

• 1-2 page business plan

• Pitches:• Investor / Customer / Team

• MVP that implements common use case• Deployed with mobile operator, cloud service, local server,…

• Pitch presentation at Pitch Day• Incorporate prototype

Teaching Style

• The MIT style of learning is “learning by doing”, and GSL is based on this philosophy.

• We will be your mentors, not lecturers!

• Only 10-15% lectures, rest is hands on activities, tutorials, Labs, group work, etc

• We realize you may not be familiar with this teaching style, but we ask you to keep an open mind and participate to the best of your ability

Your Expectations

• What do you expect from this program?

• At the end of this program, what do you want to be able to do/know?

• Let us know: http://bit.ly/gsl-expectations

Our Expectations

• Be on time

• Participate! Ask questions & share your knowledge!

• Give us feedback

• Help each other! Tech vs. Business vs. Design

• Have fun!

Logistics

Course Guidelines

• Laptop rules:• Laptops are only permitted during lectures, and with special

permission during activities• You may use your laptops to only take notes (no extracurriculars!)

• Raise your hand if you have a question

• Late policy: If you are more than 15 minutes late to class, you will be asked to do an impromptu elevator pitch

Language and Class CommunityLanguage:

• The course will be conducted mostly in English. If you do not understand something, please ASK!

• We have two instructors who can also understand Spanish and they would be helpful if you can’t express something in English.

Class community:

• Each of you has a different background, so learn from each other.

• Collaborate with your team members, provide constructive criticism and help each other learn.

• The more we work together the more successful each individual project will be!

Course Site

http://gsl.mit.edu/program/peru-summer-2018/

Homework: Complete Your Profile!• You will receive an email to create your account

Icebreakers

What are some myths about entrepreneurship?

Myth #1: Entrepreneurs are the smartest and most high-achieving people around● Not necessary the valedictorian● Focus on what’s important and ignore rest

Myth #2 Entrepreneurs work alone

● Teams are more likely to succeed - (Research from Ed Roberts)

● Find people with various skills to join team!

Myth #3 Entrepreneurs are born, not made

No entrepreneurial gene!• Bill Gates - parents wanted him to be a lawyer• Mark Zuckerberg - parents dentist and psychiatrist

Myth #4: Entrepreneurs love risk

● Entrepreneurs are not gamblers!● “De-risk” risk

o Take calculated risko Use asymmetric information to gain advantage

Myth #5: Entrepreneurs are successful because they are charismatic● Entrepreneurs effect change = leadership!

o Visiono Sensemakingo Relationshipso Innovation Engineeringo Personal Signature

● Quiet Leadership by David Rock - “Help others think better, don’t tell them what to do.”

Myth #6: Entrepreneurs are undisciplined● Attacker against incumbent

o Need to accurately execute with very little resources and timeo Self discipline to achieve success

What are some myths about starting a company?

Myths about starting a company

● You will be extremely rich - 9/10 startups fail! ● You will have flexible hours and free time● You want to be your own boss● You want to become famous● It’s cool/trendy

Why should you start a company?

The right reasons to start a company

● Passion and conviction!● Being an entrepreneur is very rewarding● Know your product and customers● Change the world!

Would any of you like to share why you want to start a company?

References and Further Reading

“Bill Aulet: 6 myths of entrepreneurship”https://www.youtube.com/watch?v=_zWgGX71Iws

“Disciplined Entrepreneurship”, Bill Aulet

Ice Breakers – Taboo Words• Find someone you don’t know, and tell them about yourself• You each have one minute• You may not use the following words in your introduction:

• School• Enjoy• Travel• Lima• Favorite

• If you use any of these words, you must give your partner one piece of candy

Candy from UTEC?

If not, we may need to remove this slide until a

later time.

Ice Breakers – Group Trivia

• Break into groups• I will name a category (example: countries, songs)• In 90 seconds, you must brainstorm as a group and write down as many as you can think of

• You may not use your phones to research

• The group with the most points at the end will be the winner.

• The game will last five rounds

Break (15 Minutes)

Ideation and Brainstorming

“Yes and…”https://www.youtube.com/watch?v=MUO-pWJ0riQ

Lab Exercise: Idea CreationRules: • Nothing illegal!• Withhold judgment of ideas • Encourage wild and exaggerated ideas • Quantity counts, NOT quality • Build on the ideas of others • Every person and every idea has equal worth

Lab Exercise: Idea Creation• Individual solutions for 5 minutes• Class divides into groups of 4• Group discussion for 25 minutes – everyone gets a chance to say their #1 problem idea• Group chooses 1• Starts to brainstorm in the positive “yes and…” mode• Questions to answer:

• Do you really understand what the problem is?• Why is the problem important to solve?• How many ways can you come up with to solve it? Diversity is good. List top 10.

Discussion TopicHow do you solve the traffic problem in Lima?

Class Debrief• What was your understanding of the problem?• What were some of the ideas you came up with?• What did we learn from this exercise?

Homework: Start thinking of 10 Business Ideas● Stat creating an idea journal ● Start with the problems first● Then, think of multiple ways of solving that problem

● We will present these later this week!

Lunch (1 Hour) We will meet on 9th floor after lunch!!

Technical Content and Skills Assessment

Intro to Technical Content● Python

○ Variables ○ Functions ○ Loops ○ Control structures ○ Objects

● Mobile tech● User Interface design

● APIs & Dev Toolkits● Android/Java● App ideation● Web technology overview ● Intro to Java/Android ● Writing and Sharing Good

Code ● Databases and JQuery

Technical Skills Assessment

http://bit.ly/assessmentgsl

Download Python

https://www.python.org/getit/

• Download Python 3.7.0• Make sure to download the specific version for Mac or

Windows

Design a Watch Face

Directions

Your Task: -Design a watch face to represent time in a creative/playful way

Constraints:-Only represent time (hours, minutes, seconds, etc)

Audience/User:-You define who will be using your watch, -Your design should tell a story specific to that user’s needs

Part 1: Individual Designs (10 min)

• Define who is the user of the watch • If you choose a user who you know really well, it will be easier to

make a user-specific design• Sketch as many ideas as possible

• Precise/Imprecise time• Abstract/Literal

• Choose the design you think is most successful

Part 2: Pitch Your Partner’s Design (10 min)• Pair up with someone else at your table • Without explaining your design, present your partner’s

design and try to determine who their user might be, and why they made each design decision

• Discuss the actual intent behind your design, and how you could change your design to more effectively communicate

Part 3: Redesign Watch with Partner (20 min)• Discuss ways your designs could be combine/changed

to create a new design• Agree on the same audience/user

• Sketch as many new ideas as possible with your partner• Decide on which design you think is most successful• Create one FINAL design

Part 4: Present Final Designs

• Each pair will have one (1) minute to pitch their watch face design

Wrap-up

● “By the end of this course I would like to know much more about programming, innovation and entrepreneurship, and feel confident to apply these new things to my life and my career.”

● “To know how to create a digital business (app or platform) to make an impact in society.”

● “To be able to materialize ideas into a real products and how to create a sustainable business from that.”

● “I hope to develop more useful skills for my career and be part of the MIT learning system. In addition, get entrepreneurship knowledge in order to someday have a business of my own. And of course, have fun during the process and meet all you amazing people!”

Output of Your Expectations

Program Activities

Developing your ideas+ Experimenting, making, and re-making+ Getting to know your market/customer+ Forming a solid business plan + Pitching, pitching, pitching+ Demo Day = Plan, Prototype, Pitch

Program Timeline

6 weeks (July 16 – August 24)+ Monday – Thursday: 9:00am – 4:00pm+ Friday: Office Hours, 9:00am – 12:00pm

Program Culture (you!)

Attend class, be punctual and prepared+ Be passionate about your ideas+ Ask questions and participate actively+ Provide constructive criticism+ Teach and learn from your peers+ Take risks

Program Culture (us)

Supporting You+ Providing honest feedback+ Being available to meet with you+ Productively challenging you+ Connecting you with mentors+ Team focus

Additional Notes• Platform: MIT GSL Website

• You will receive an email to create your account. You will be able to access class materials from this site.

• RSVP for the mixer next Tuesday (TBD), July 24 from 4:00pm – 6:00pm, we’ll confirm details

Homework: Complete Your Profile!• You will receive an email to create your account

Homework Reminder: Start thinking of 10 Business Ideas● Start creating an idea journal ● Start with the problems first● Then, think of multiple ways of solving that problem● Read chapters 1 and 2:

http://www.greenteapress.com/thinkpython/thinkCSpy.pdf

● We will present these later this week!