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1= #

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How do we grow the business? Rowan Gibson

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How do we grow the business? Rowan Gibson

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How do we grow the business? Rowan Gibson

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Growth is fuelled by innovation

Where there is no innovation,there is no growth

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1= #

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During economic downturns,innovation is the single mostimportant condition fortransforming crisis into

opportunity.

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U.S. recession is called done.

The recession that began inDecember 2007 is now

over.

August 12, 2009

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Weve been able to step away fromthe brink of disaster, and the

challenge becomes how to spur long-term economic growth.

President Barack Obama, July 27, 2009

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1= #

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25%of companies interviewed

Number

OnePriority

Boston Consulting Group, Innovation 2009 Rowan Gibson

say that innovationis now their

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64%of senior executives

say that innovationis one of their

top 3

strategicpriorities

Boston Consulting Group, Innovation 2009 Rowan Gibson

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58%of senior executives

plan to raisetheir investment in

innovation

Boston Consulting Group, Innovation 2009 Rowan Gibson

in 2009

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Contract

Manufacturers

SkunkworksBrainstorming

Design Groups

Corporate Venture Fund

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Piecemeal Activities

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We thriveon innovation...

Were committedto growththrough innovation

We have an unwaveringcommitmentto innovation

We blahdeblahdeblah Rowan Gibson

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Try this little experiment

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Could you describe yourcompanys corporate

innovation system?

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Rowan Gibson

It is best to do thingssystematically.

Hesiod, 700 BC Rowan Gibson

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Where doesinnovation

come from?

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Rowan Gibson

Lea

dership

32

1

3 Critical Preconditions

Time andspace forinnovation

Connection andconversation

Diversity ofthinking

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People need the

time and spaceto innovate

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1

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Your ideahere

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10%

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Today, Elixir is the best-selling brand of

acoustic guitar strings (35% marketshare), in a field that had previously seen

no significant innovation for decades. Rowan Gibson

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Diversity

2

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Luke Visconti

DiversityMagazine

If you want to

compete globally,you have to

understand that

80% of the globeisn't white and50% isnt male.

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Diversity of thinking

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Diversity of thinking- Young people- Newcomers to the company

- People from the periphery

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Connection and Conversation

3

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CombinationalChemistry

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Increasing the connections

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Increasing the connections

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Novelstrategicinsights

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4

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The mind of the Innovator

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ChallengingChallengingOrthodoxiesOrthodoxies

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HarnessingHarnessingTrendsTrends

ChallengingChallengingOrthodoxiesOrthodoxies

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LeveragingLeveragingResourcesResources

HarnessingHarnessingTrendsTrends

ChallengingChallengingOrthodoxiesOrthodoxies

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UnderstandingUnderstandingNeedsNeeds

LeveragingLeveragingResourcesResources

HarnessingHarnessingTrendsTrends

ChallengingChallengingOrthodoxiesOrthodoxies

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Challenging Orthodoxies

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Is this the only way to

play video games?

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Is this the only way to

make potato snacks?

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Rowan Gibson

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Harnessing Trends andDiscontinuities

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Rowan Gibson

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scrabulous

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Users Worldwide

2006 0

2008 1.6 million

2009 32.1 million

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Really Fun Interactive Devices

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Rowan Gibson

Harnessing trends

Industry-Specific

Technology

Geopolitical

Work and Organizations

EconomicsLifestyles

Demographics

Consumer Behavior

Environmental

Regulatory

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Leveraging resources

Looking at the company and at the worldas a LEGO kit of recombinant assetsand competencies

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Core competencies and

strategic assets

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Understanding unvoicedcustomer needs

Innovators search for unsolvedproblems, market inefficiencies,

unmet needs and wants Rowan Gibson

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Thinking from the

customer backwards

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How much do you really knowabout your customers unsolved

problems, unmet needs and

wants?

Howdeepare you digging?

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Challenging OrthodoxiesChallenging Orthodoxies Harnessing Trends

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11 2

43

Leveraging Resources

4

Understanding Needs Rowan Gibson

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UnderstandingUnderstanding

NeedsNeeds

LeveragingLeveraging

ResourcesResources

HarnessingHarnessingTrendsTrends

ChallengingChallengingOrthodoxiesOrthodoxies

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An open market for ideas Rowan Gibson

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Initial funding of $25,000in less than a week

30 days to validate theideas most critical

hypotheses

Rowan Gibson 2008

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Making innovation an

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Lea

dership

Processesand Tools

Leadershipand

Structure

Cultureand Values

Making innovation anenterprise capability

People andSkills

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www.rowangibson.com Rowan Gibson

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Rowan Gibson

AUGUST

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A year from now, you

may wish you hadstarted today.

2010

Karen Lamb

Rowan Gibson

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www.rowangibson.com