Apresentação GUALY no 1º Encontro do Clube Internacional de Empresários - Lisboa

•Austria •Belgium •Bulgaria •Cyprus •Czech Republic •Denmark •Estonia •Finland •France •Germany •Greece •Hungary •Ireland •Italy •Latvia •Lithuania •Luxembourg •Malta •Netherlands •Poland •Portugal •Romania •Slovakia •Slovenia •Spain •Sweden •United Kingdom

www.gualy.com

GUALY

Jewellery with meaning

www.gualy.com www.gualy.com

MISSION

To become a recognized Jewellery BRAND

WITH MEANING

INNOVATIVE DESIGNS

GLOBAL


THE BRAND DIFFERENTIATION FACTORS

1. JEWELLERY WITH MEANING

2. DESIGNS

3. NO MASS JEWELLERY

4. PORTUGUESE ORIGIN / GLOBAL POSITIONING

www.gualy.com

“Dare to have it all”

Full of… CONTRADICTIONS

Full of… AWARENESS

“Moments to escape”

Full of… FREEDOM

1. JEWELLERY WITH MEANING Every collection has a concept behind it - Jewellery that appeal by the meaning, emotions

created by each concept, inspire women and let them express themselves

www.gualy.com

2. DESIGNS

- Towards a design that lasts:We believe in a more responsible attitude towards consumption, where consumers seek

unique pieces that last overtime, rather than following constantly the latest fashion trend/ hit

- Multi-cultural designs from: Lisbon – Delhi - Berlin - São Paulo

All out Love… CARE

www.gualy.com

3. NO MASS JEWELLERY

• Made to order manufacturing process

• Precious metals: Sterling Silver Rhodium plated and Gold 750 K

• All gemstones used are natural

• High finishing standards combining high precision technology and handwork

Moments of … LUST

www.gualy.com

4. PORTUGUESE ORIGIN, HOWEVER BORN AS A GLOBAL BRAND

• Available on-line, in 27 European Countries

• Number of Internet Shoppers increased 40% in two years (Nielsen 2008)

• Significant variation of e-commerce across EU countries (Eurostat 2009)

› Denmark: 62%› United Kingdom: 57%› Netherlands: 56%› Germany: 53%› Sweden: 53%› Finland: 51%› Luxembourg: 49%› France: 40%

› Spain: 20%› Poland: 18%› Italy: 11%› Portugal: 10%


GUALY TARGET GROUP

• Other characteristics

– Informed and conscientious consumers: don’t identify themselves

with “fast fashion” concept (buy a lot and discard). Prefer to opt for long-lasting articles, paying more when perceive a real added value (quality, innovation, design,

brand values, etc)

- Customers more sensitive to design and brand values than the metal value

– Age between 30 – 60

• Core target: “Internationalists”

– They are the new-age citizens

– Who are plugged into today’s digital world (internet, social networking, etc)

– They are affluent consumers, sensitive to design, travelers and cosmopolitan


• Price positioning: A “Entry brand” in the world of luxury brands

• Consumer prices from 70 € to 2.000 €

• Average prices: 300 – 400 €

PRICES

170 €Sterling Silver

450 €Sterling Silver /

Orange Sapphires 2,05 ct

420 €Sterling Silver /

Amethysts 1,95 ct



160 €Sterling Silver 750 €

750 k Gold / Sapphires 0,45 ct870 €Sterling Silver /

Sapphires, Tourmalines 4,30 ct

,

1.450 €750 k Gold / Smokey Quartz

1,70 ct

04/13/23 10 www.gualy.com

Exchange experiences with other entrepreneurs, concerning:

• Search Engine Optimization • Experience with Google AdWords campaigns • Ecommerce best practices / meet other successful entrepreneurs in e-commerce • Contacts with international distributors/ brand agents (jewellery or lifestyle industry)• Tax issues when exporting to markets like Russia, Brazil• Networking• …

CLUBE INTERNACIONAL DE NEGÓCIOS

My contacts: [email protected]

962491515


COMPLEMENTARY SLIDES

(Just in case…)


• Gualy displays• To reinforce the positioning “Jewellery with meaning”• Digital frame shows the

concepts/collections

GUALY DISPLAYS


Gualy IDENTITY


Full of … HAPINESS

Guidelines for displays:

•Just few pieces (exclusivity/ luxury appeal)

•Show pieces of the same collection together in the display

•Digital frame shows other collections (designs / concepts)

•One single display fits every collection


HISTORY OF THE BRAND / COMPANY

• The brand was created in 2008 by two Portuguese women, when living respectively in São Paulo, Brazil and in the Netherlands.

• Later on, taking advantage of the Portuguese tradition of silver and gold craftsmanship, they founded in Lisbon, the company Design 4P, Lda (4 P's for People, Pleasure, Planet and Profit), then registered the brand Gualy as their trademark in 27 European countries.

FOUNDERS

Liliana Guerreiro, jewellery designer with a university degree in Design in Fine Arts University of São Paulo (Brazil) and with a MBA in the Universidade Nova in Lisbon.

Teresa van Oerle, with twelve years experience in multinational businesses (L’Oreal, Sara Lee, Telefonica moviles) in various countries and with an global executive MBA www.onemba.org from Rotterdam School of Management

www.gualy.com

Design 4P, Lda. | Rua do Valinho, 7. F, Póvoa da Galega, 2665-364 Milharado, Portugal

Teresa van Oerle | [email protected] Telf : +351 96 249 1515 Skype: tvanoerle

Liliana Guerreiro | [email protected]: +351 96 470 3025 : lilianapinto_

Our contacts:

Apresentação GUALY no 1º Encontro do Clube Internacional de Empresários - Lisboa

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