Apresentações efetivas

7/18/2019 Apresentaes efetivas

1/53

2007 Peter Masucci - Slide - 1January 26, 2007 Efective Presentations

Peter MasucciAdjunct Professor of Marketing

University o e! "a#$s%ire

Whittemore School of Business and Economics

Efective Presentations

January 26, 2007


2/53


Great speakers arentborn,

they are trained.Presenting is a Skill

Developed trougtraining and e!perience


3/53

2007 Peter Masucci - Slide - &January 26, 2007 Efective Presentations

"genda

' (ntroduction' Plannin) your $resentation

'*%e $resentation se+uence

' reatin) efective visual aids

' Efective $resentation tec%ni+ues


4/53

2007 Peter Masucci - Slide - January 26, 2007 Efective Presentations

Peter Masucci # $eacingE!perience

%&', (itte)ore Scool o* +usiness Econo)ics, Dura), &'. Under)raduate courses

' /M 61 . Princi$les o Maretin)' M3* 7&2 . E4$lorations in Entre$reneurial Mana)e#ent' M3* 7 . (nternational Mana)e#ent' M5*3 72 . Maretin) esearc%' M5*3 77 . /dvertisin) and (nte)rated Maretin) o##unications' M5*3 762 . Maretin) ors%o$' M5*3 76& . Maret 8$$ortunities /nalysis' M5*3 79: . /dvertisin) ors%o$

. 3raduate courses' /M :2 . Maretin) esearc%, M;/' /M :9: . /dvertisin) and (nte)rated Maretin) o##unications, M;/' /M :9: . e! Product evelo$#ent, M;/' /M 960 . Maretin) Mana)e#ent, M;/

' M8* :9: . Maret esearc% or E#er)in) *ec%nolo)ies, MS M8*' M8* 91 . Product evelo$#ent and Maretin), MS M8*

Si))ons -ollege, +oston, M". 3raduate Sc%ool, Master

' MM 2 . E#er)in) o##unications *ec%nolo)ies' MM 1 . /dvertisin) and (nte)rated Maretin) o##unications' MM & . Strate)ic Maretin) Plannin)

' MM : . 8nline Maretin)


5/53


Peter Masucci # Pro*essionalE!perience

Pro*essional e!perience.2001 ?@ Mana)e#ent 3rou$, Aoundin) Partner

' Mana)e#ent and #aretin) consultin)

199: 8$en MaretBAuture*ense, ?P ;usiness evelo$#ent' (nternet content #ana)e#ent and transaction $rocessin) sot!are

199: Sarada# *ele#edicine Syste#s, Aounder and E8' e#ote #edical services delivered via videoconerencin) over t%e (nternet

1996 Picture*el, ?P Maretin)

' ?ideoconerencin) e+ui$#ent and services199 Se+uoia Syste#s, ?P Maretin)

' "i)%-$eror#ance, ault-tolerant Cusiness co#$uter syste#s

19:6 /lliant o#$uter Syste#s, ?P (nternational 8$erations' "i)%-$eror#ance, scientiDc su$erco#$uter syste#s

197& i)ital E+ui$#ent, various #aretin) #ana)e#ent $ositions' Ps, #inico#$uter syste#s, e#Cedded real-ti#e co#$uters, se#iconductors

1970 oc!ell (nternational S$ace ivision, Proect En)ineer' /$ollo #oon #issions and SylaC s$ace station $ro)ra#s

1967 /S/ . Electronics esearc% enter, esearc% /ssistant' *raectory analysis $lannin) or dee$ s$ace $roCes

' EducationF. ;oston University, ;S in /eros$ace En)ineerin)

. lar University, M;/ !it% concentration in #aretin)


6/53


/ntroduction


7/53 2007 Peter Masucci - Slide - 7January 26, 2007 Efective Presentations

(y ive " Presentation1

*%ree Main Pur$oses

1G (nor#

2G Persuade

&G Educate


8/53 2007 Peter Masucci - Slide - :January 26, 2007 Efective Presentations

Denitions

Presentation

' HSo#et%in) set ort% to an audienceor t%e attention o t%e #ind H

Efective

' HI$roducin) a desired result



34 5ear

' Aeared #ore t%an deat%K

'*"E A/*SF S%ay %ands, Clus%in)c%ees, #e#ory loss, nausea, andnocin) nees

' 8M/LK



-auses o* te "n!iety

' Aear o t%e unno!n 8 loss ocontrol

' Ai)%t or i)%t #ode

' o Cacu$ $lan' o ent%usias# or suCect

' Aocus o attention



Efective Presentations

' ontrol an4iety . on



Planning our

Presentation


13/53 2007 Peter Masucci - Slide - 1&January 26, 2007 Efective Presentations

Planning our Presentation

1G eter#ine $ur$ose. %at do you !ant to acco#$lis%N

2G 5no! your audience KKK. Success de$ends on your aCility to

reac% your audience. SiOe

. e#o)ra$%ics

. 5no!led)e level

. Motivation

. %y are t%ey attendin)N

. %at do THEYe4$ectN



More Planning

&G Plan S$ace. u#Cer o attendees and seats

. Seatin) arran)e#ent

. Li)%tin), and li)%tin) controls

. /udioB?isual e+ui$#ent

. istracters

G %at ay and *i#eN. Mornin)

. /ternoon

. Evenin)

. or day versus !eeend

. /ny dayK



Still More Planning

G 8r)aniOation. eter#ine #ain $oints =1->

. Evidence

. *ransitions

. Pre$are outline

. Pre$are a StoryCoard

6G e%earseIe%earseIe%earseKK. (n t%e actual roo# i $ossiCle

. or to a scri$t and ti#e your $resentation

. Practice Q /

. %ec e+ui$#ent . load your slides in advance

. Mae contin)ency $lans



rgani8ing our Presentation

8r)aniOational $atterns

'*o$ical

' %ronolo)ical

' ProCle#BSolution' auseBEfect



Presentation utline

' 5ey!ord re#inders

' onversational o!

' Ale4iCility

' More res$onsive to audience


18/53 2007 Peter Masucci - Slide - 1:January 26, 2007 Efective Presentations

Story9oarding



$e Presentation

Se:uence



34. +uild ;apport

' I relation #ared Cy %ar#ony oraRnity. /udience #e#Cers need to trust you

and eel t%at you care aCout t%e#

' Start Ceore you Ce)in. Min)le learn na#es

. 8$$ortunity to reinorce or correct

audience assess#ent. 3ood Drst i#$ression

' Peo$le listen to $eo$le t%ey lie

32. pening our



32. pening ourPresentation

' (ntroduce yoursel. %y s%ould t%ey listen

' 3et attention, Cuild #ore ra$$ort,introduce to$ic

. "u#or

. S%ort story

. Startlin) statistic

. Mae audience t%in

. (nvite $artici$ation

' 3et audience res$onse



32-o)pleting te pening

' learly deDnin) to$ic

' ( inor#ativeI. lear $ara#eters or content !it%in

ti#e

' ( $ersuasiveI. %at


23/53

2007 Peter Masucci - Slide - 2&January 26, 2007 Efective Presentations

3


24/53


3=. -oncluding ourPresentation

Goal

' (nor# audience t%at you


25/53


-reating Efective >isual

"ids


26/53


Designing ood Slides

' ontent

. ( it doesn


27/53


-ontent

' Pur$ose

. o#$le#ent s$eaer

.*al V tec%nical re$ort

' ensity

. 7-10 linesB$a)e

. -: !ordsBline

.*estF Proect a sa#$le in t%e roo#, or ina roo# o a$$ro4i#ately t%e sa#e siOeas !ill Ce used in t%e real $resentation


28/53

2007 Peter Masucci - Slide - 2:January 26, 2007 Efective Presentations

>isual "ids

' *o #ae, e4$lain or identiy a $oint

' *o e#$%asiOe, clariy or reinorce a$oint

' *o re#ind, su##ariOe or revie! a$oint' e re#e#Cer .

. 10W o !%at !e read

. 20W o !%at !e %ear

. &0W o !%at !e see

. 0W o !%at !e see and %ear


29/53


>isual "ids

'En%ance understandin)

' /dd variety

' Su$$ort clai#s

' Lastin) i#$act

Used $oorly, %o!ever, t%ey can Ce a

distraction and lead to aninefective $resentation


30/53

2007 Peter Masucci - Slide - &0January 26, 2007 Efective Presentations

'Po!erPoint slides' 8ver%ead trans$arencies

' 3ra$%sBc%arts

' Pictures' eC lins =%tt$FBB!!!Gun%GeduBuaccBun%$at%!aysG%t#l >

' Ail#sBvideo

' Ali$ c%arts' Setc%es

' %al or !%ite Coard

>isual "ids
http://www.unh.edu/uacc/unhpathways.htmlhttp://www.unh.edu/uacc/unhpathways.html


31/53


>isual "ids Sould

' 8utline, e4$lain, su$$ort #ain $oints

' Serve audience


32/53


+e >isi9le

' Use Sans Seri onts =onts !it%out eet>

. eG)G /rial, *a%o#a, *reCuc%et, ?erdana, etcG

'*itles s%ould Ce &2- $tG ont siOe,+?D

'*e4t s%ould Ce as lar)e as $ossiCle. Airst level 2-&2 $t ont siOe

. Second level 20-2: $t ont siOe

. EtcG' Use color !isely

. ontrastin) colors


33/53

2007 Peter Masucci - Slide - &&January 26, 2007 Efective Presentations

;ed@+lue -onAict

ed letters on Clue Cac)round

creates Hicer efect

;lue letters on red Cac)roundust as Cad


34/53


?oB -ontrast

%ite on yello! Tello! on !%ite

;lac on Clue ;lue on Clac


35/53


C5ly/n vs C(ipe

' Less distractin)

' educes eye #ove#ent

'(ncreases readaCility

' ould you read t%isN

' "o! aCout t%is oneN

' MayCe t%e t%ird ti#e is t%e

c%ar#K

;e -&S/S$E&$t%rou)%out $resentationK

y


36/53


' U$$er let' U$$er ri)%t

' Lo!er let

' Lo!er ri)%t

yMove)ent

$e CF ;ule


37/53


Efective

Presentation $ecni:ues

(at Makes an Efective


38/53

2007 Peter Masucci - Slide - &:January 26, 2007 Efective Presentations

(at Makes an EfectiveSpeaker1

' ontrol o inor#ation

'*%e voice used

'*%e ri)%t !ords

' Use o Cody lan)ua)e' Pro#$ts, scri$ts and notes

'*%e ri)%t location

' Useul and #eanin)ul visual aids


39/53


>ocal $ecni:ues

' Loudness

. ill you Ce usin) a #icro$%oneN

' Pitc%

. ?ary to #ae $oints

' ate

. atc% your audience

' Pause or efect. /llo! ti#e or #essa)e to Hsin in

' eviate ro# t%e nor# or e#$%asis


40/53


$e >oice

-F lear . t%e use o si#$le, easily

understood !ords and $%rases

?F Loud =enou)%> . it is i#$ortant t%ateveryone can %ear you

"F /ssertive . a Cri)%t and conDdent air Corno no!led)e o t%e suCect and )ood$re$aration

PF Pause . it is essential to allo! t%e listenersti#e to di)est !%at you %ave said


41/53


%se te ;igts (ords

$hat yo% say, and ho& yo% say it,

is t%e ey to a successul$resentationF

P. state your $osition or $oint

;. e4$lain your ideas

E. use e4a#$les

P. restate your $osition or $oint


42/53


%se o* +ody ?anguage

' Mae eye contact

' Use your %ands, Cut don


43/53


+ody ?anguage

' Mae eye contact,ICut #ove ocusaround t%e audience

' Use your %ands,ICut don


44/53


Scripts and &otes

' Learn and use a scri$t or or#al

$resentations to lar)e )rou$s

' S#all note cards, or PP* notes $a)e,can Ce used, Cut A(S* !rite a scri$t

' Underline ey !ords t%at !ill Cestre#ind you !%at you !ant to say

' Use one card or eac% slide or to$ic

' ( $ossiCle, %ave so#eone elseadvance slides or you

Speaker ;eads Slides


45/53


Speaker ;eads Slides

' / s$eaer #ay $ut %is entire $resentation

on %is slidesG "e turns %is Cac to t%eaudience and reads t%e slides aloudGPer%a$s %e eels t%is a$$roac% )uaranteesall t%e inor#ation !ill )et to t%e audienceG

'*%is #ay Ce t%e #ost annoyin) !ay to)ive a $resentationG /udience #e#Cerseel insultedF t%ey already no! %o! toreadK *%ey !onder !%y t%e lecturerdoesn


46/53


-o))on Pro9le)s

' ?erCal Dllers

. HU#, Hu%, Hlie, Hyou )uys

. /ny unrelated !ord or $%rase

' S!ayin), rocin), and $acin)

' "ands in $ocets

' Li$ s#acin)

' Aid)etin)' Aailure to Ce audience-centered

P


47/53


Pauses

' Useul

. /!aitin) t%ou)%t

. S!itc%in) )aOe

. eadin) slide

. einorcin) $oint

' Po!erul

' iRcult

-ontrol o* /n*or)ation


48/53

2007 Peter Masucci - Slide - :January 26, 2007 Efective Presentations

-ontrol o* /n*or)ation

' 5no! your suCect !ell' 5no! !%at you are talin) aCout' Practice' More $ractice' More re%earsals

- in ront o t%e #irror

- in ront o collea)ues or riends

- in ront o a#ily #e#Cers' ;elieve in yoursel' 5no! your o$enin) Cy %eart

-l i S


49/53


-losing Su))ary

' /udience is al!ays attentive at t%eCe)inin)

' So#e!%at less attentive in t%e#iddle

' 3enerally #ore attentive at t%e end

' *ell t%e# !%at you are )oin) to say

' *%en say it' /t t%e end, say it a)ain

' /llo! ti#e or +uestions

G ti d "


50/53


Guestions and "nsBers

Opport%nities

' elco#in))estures

' Aocusin) )aOe

' ;ody lan)ua)e

' 3ettin) $oint

' einorcin)#essa)e

' (ncludin) audience

Pit'alls

' "ostile )estures

' anderin) )aOe

' ;ody lan)ua)e

' Missin) $oint

' Seein) a$$roval

' E4cludin)audience

H P t ti $i


51/53


H Presentation $ips

4I S)ile

2I +reate


52/53


Su))ary

uide audience gently

Design slides care*ully

%se pauses efectively

"nsBer :uestions inclusively


53/53

Apresentações efetivas

Documents

Transcript of Apresentações efetivas