BlogWell Seattle Social Media Case Study: Intel, presented by Bryan Rhoads
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Transcript of BlogWell Seattle Social Media Case Study: Intel, presented by Bryan Rhoads
@bryanrhoads
2004 2005 2006 2007 2008 2009
Intel Social Media Evolution
CEO Blog
IT @ Intel Blog
Intel.com Blogs
Intel.com Podcastin
g
Intel.com Communiti
es
Intel.com
RSS
Employee Blogs
IntelTwitte
r
Planet Blue
IntelFaceboo
k
YouTubeChannel
Listening & Engagement
@bryanrhoads
2005 2006 2007
Inflection Points
IT Blog Pilot
Intel.com Blogs
Grassroots blogging
@bryanrhoads
A Pattern Emerges: G.R.O.W.
Widespread Adoption
Operationalize
Research(ResultsTesting)
Grassroots
@bryanrhoads
Grassroots
Learn from Pioneers Techniques and
Etiquette
@bryanrhoads
Results (Pilots)
Marketing/PR Objectives
Risk Mitigation ROI & Measurements
Widespread
Culture Global Early Strategy Phase
Operationalize
Governance & Guidelines
Integration Roles &
Responsibilities
… G.R.O.W.
Pilot Examples
Slashdot & ArsTechnica are the properties of their respective brands.
@bryanrhoads
The Good, The Bad, But Not The Ugly
GoodContent
NotPositive
Ugly
Intel is Awesome
Intel is too Expensive
Intel is @#$%@
@bryanrhoads
Social Media Center of Excellence
Strategy
Process
Comms
Policy
Measurement
Skills/People
Integration
Listening &Insights
@bryanrhoads
Social Media Guidelines Win – Win
– Eases managements concerns– Framework for increased
participation– Everyone is on same page– Transparency
HR, PR, Legal, Grassroots 35 languages
@bryanrhoads
Digital IQ Global training for external Social Media
Practitioners Presented by key Intel SMEs and SM COE – 30 mins SM Guidelines serve as backbone Intel Strategy Legal & Security Cautions Moderation policy Best Practices
@bryanrhoads
Training - Digital IQ 500
@bryanrhoads
Training - Digital IQ 500
@bryanrhoads
CES 2010
@bryanrhoads
“Intel Cube of Awesome”
What’s Next?
More Integration
Global Programs
Mobile
@bryanrhoads
Go #GROW
@bryanrhoads
