Brainjuicer gabriel aleixo

Feel nothing, Do nothingDesvendando o Segredo

Emocional das Compras Online

Gabriel

AleixoBrainJuicer

11h00 às 12h00

Gostamos de pensar que é o condutor

quem está no comando

Mas na verdade, é o elefante que vai mais

ou menos para onde ele quer

Para influenciá-los, temos que facilitar o

caminho para o elefante...

Compreendendo as compras online

Panelistas foramrecrutados e instalaramaplicativo no desktop

1Visita aos sites marcadosdispara alertada pesquisa

2Olá, é a BrainJuicer! Por favor, clique aqui para darfeedback

Dados comportamentais da visita são coletados3

Experiência emocional é coletadaao final da visita4Tipo de pagamento e

detalhes da compra tambémforam coletados

5

Dados comportamentaisAtivos e Passivosforam agregados emanálise

6

AprendizadosNão é um caminho, é uma zona de compras

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AprendizadosFelicidade na 1ª visita traz pessoas de volta

4 4 4 3 3 3 3 3 3 2 1 1

23

36 38 40 41 42 43 45 48 48 5258

59

51 49 49 49 47 47 4545 47 43

39

54 4 4 3 3 3 3

3 2 2 1

00 0 0 0 0 0 0

0 0 0 0

32 2 1 1 1 1 1 0 0 0 0

1 0 1 0 0 0 05 3 2 2 2 2 2 2 1 1 1 0

00011

1 visit

only

2+

visits

3+

visits

4+

visits

5+

visits

6+

visits

7+

visits

10+

visits

20+

visits

30+

visits

40+

visits

70+

visits

Contempt

Disgust

Anger

Fear

Sadness

Neutral

Happy

Surprise

AprendizadosClientes felizes ficam por mais tempo...

25%

40%

Aprendizados...e compram mais

£61

Not Happy /Neutral

£74

Neutral

£122

Happy!

AprendizadosDistancia do pagamento leva a gastar mais

7 8 2

6372

91

2518

72231

Debit card Credit card Voucher

£72 £85 £161

Procure influenciar toda a “zona de compras”

Comprar é gratificante, ajude seu cliente a ser feliz. Gostamos de escolhas simples, rápidas e divertidas!

Felicidade é a melhor fórmula para trazê-los de volta



Gabriel [email protected]+55 11 97676 1715www.brainjuicer.com

Obrigado!

Brainjuicer gabriel aleixo

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