Brand Book Enox On-life Media
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Transcript of Brand Book Enox On-life Media
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Brand BookENOX On>Life Media
Versão 1.0
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BrandingTOUCH BRANDING
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Identidade VisualFIRMORAMA DESIGN STUDIO
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,Z[L�N\PH�KL�PKLU[PKHKL�]PZ\HS�t�KL�\ZV�L_JS\ZP]V�KH�Enox On>Life Media��UqV�ZLUKV�WLYTP[PKH�H�Z\H�YLWYVK\sqV�ZLT�H\[VYPaHsqV�
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SU-
- RIO
SEÇÃO 1 —PÚBLICO ALVO
Positioning Target 8
Consumer Target 12
SEÇÃO 2 —POSICIONAMENTO
Área de Relevância Humana 18
Atitude Target 22
Papel da Marca 26
Citação Ícone 30
Positioning Board 34
Statement 58
Tom de Voz 62
Atributos 66
SEÇÃO 3 —GUIA DE MARCA
Visão Geral 72
Assinaturas 74
Grid de Construção 80
Reserva de Integridade 84
Reduções Máximas 88
Complementares 92
Cores 98
Identidade Tipográfica 108
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Guia de MarcaENOX On>Life Media
Versão 1.0
Trabalho desenvolvido por
SEÇÃO 1 —PÚBLICO ALVO
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O positioning target é o público-alvo mais
extremo do negócio em que a Enox atua, o qual
tem potencial para ser formador de opinião
H�Ò�GHðQLGR�GH�IRUPD�HVWULWD�DWUDYÒV�GH�VHX�SHUðO�DWLWXGLQDO��3RU�PHLR�GH�HQWUHYLVWDV�HP�profundidade individuais com esse target,
EXVFDPRV�LGHQWLðFDU�DV�PRWLYDÍŋHV�KXPDQDV�que levam a esse consumo e envolvimento
extremo com o negócio, com o objetivo gerar
LQVLJKWV�SDUD�R�GHVHQYROYLPHQWR�GDV�dUHDV�GH�5HOHYÁQFLD�+XPDQD�
POSITIO-NING TAR-GET
Guia de MarcaENOX On>Life Media
Versão 1.0
1.1
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Positioning Target
Profissionais deMarketing
“Sentem-se como donos,A marca é como um filho’’.
1m�PTWSLTLU[HYHT�HSN\T�[PWV�KL�PUPJPH[P]HKL�TxKPH�PUKVVY�UH�JVT\UPJHsqV�KL�THYJH"�(JYLKP[HT��NLU\PUHTLU[L�UV�WV[LUJPHS�KH�TxKPH�PUKVVY��ZL�ZLU[LT�VYN\SOVZVZ�WLSV�X\L�MHaLT�L�L_WYLZZHT�ZH[PZMHsqV�L�T\P[V�LU]VS]PTLU[V�JVT�[\KV�X\L�ZL�YLSHJPVUH�HV�\UP]LYZV�KH��THYJH�X\L�SPKLYHT�
29/45anos
10 – 11
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O consumer target é o público-alvo mais
GHPRFUÀWLFR�H�DPSOR�GR�QHJʼnFLR��7UDWDP�VH�GH�VHJXLGRUHV�ò�QÂR�GHðQLGRUHV�ò�GR�PHUFDGR��compondo a base e responsáveis pela maior
SDUWH�GR�FRQVXPR��$R�VHUHP�FRQIURQWDGRV�FRP�DV�dUHDV�GH�5HOHYÁQFLD�+XPDQD�RULJLQDGDV�QR�3RVLWLRQLQJ�7DUJHW��EXVFD�VH�VXD�LGHQWLðFDÍÂR�RX�DVSLUDÍÂR��GH�IRUPD�D�FRQðUPDU�R�SRWHQFLDO�GH�WDO�dUHD�QD�FRPSRVLÍÂR�GR�SRVLFLRQDPHQWR�GD�PDUFD�
CONSU-MER TAR-GET
Guia de MarcaENOX On>Life Media
Versão 1.0
1.2
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Clientes
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Consumer Target
Homens e Mulheres
14 – 15
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Guia de MarcaENOX On>Life Media
Versão 1.0
SEÇÃO 2 —POSICIO-NAMENTO
Trabalho desenvolvido por
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$�GLPHQVÂR�KXPDQD�TXH�Ò�WRFDGD��LPSDFWDGD�H�que motiva o consumo e a preferência por uma
GHWHUPLQDGD�PDUFD�GH�EHQV�H�VHUYLÍRV�FRPR�R�RIHUHFLGR�SHOD�(QR[�
ÁREA DE RE-LEVÂNCIA HUMANA
Guia de MarcaENOX On>Life Media
Versão 1.0
2.1
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REALIZAÇÃO A medida do sucesso do nosso trabalho é ver nossas marcas naturalmente incorporadas à vida real do seu público.
Área Relevância Humana20 –21
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Forma com a qual o positioning target age em
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ATITUDE TARGET
Guia de MarcaENOX On>Life Media
Versão 1.0
2.2
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Investir mais em conquistar o seu público do que em, simplesmente, impactá-lo.
Atitude Target24 –25
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Forma pela qual a marca pode responder
buscando oferecer uma resposta direta à
PRWLYDÍÂR�GH�FRQVXPR�GH�VHX�SŜEOLFR�DOYR�PAPEL DA MARCA
Guia de MarcaENOX On>Life Media
Versão 1.0
2.3
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Proporcionar
Engajamento Máximo
Conectar a marca ao[s] setore[s] da vida real a que ela tenha mais aderência.
Papel da Marca28 –29
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&LWDÍÂR�GR�SŜEOLFR�DOYR�PDLV�H[WUHPR�TXH�H[HPSOLðFD�R�WLSR�GH�HQYROYLPHQWR�H�DWLWXGH�TXH�WHP�HP�UHODÍÂR�DR�QHJʼnFLR��7UDWD�VH�GH�XPD�IRUPD�GH�WDQJLELOL]DU�R�LQVLJKW�ID]HQGR�XVR�GH�XPD�PHQÍÂR�UHDO�
CITAÇÃO ÍCONE
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“Satisfação está relacionado com tudo isso. É saber que a minha marca faz a diferença na vida da pessoas, que ela está sendo útil, relevante deixando aquela vida mais feliz, mais prática.”
Citação Ícone32 –33
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([HFXÍÂR�FRPSRVWD�SRU�LPDJHQV�H�WH[WR�conceito e que tem por objetivo contextualizar
R�SRVLFLRQDPHQWR�GHðQLGR�SDUD�D�(QR[��DOÒP�GH�inspirar o desenvolvimento de materiais e / ou
atividades futuras da Enox em pontos de contato
GLYHUVRV�
POSITIO-NING BO-ARD
Guia de MarcaENOX On>Life Media
Versão 1.0
2.5
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Muitas marcas se contentam por serem apenas famosas. Por serem divulgadas mas-sivamente, por impactarem milhares de pessoas;
Positioning Board36 –37
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mas atingir pessoas é uma coisa;
Positioning Board38 –39
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conquistá-las é outra coisa.
Positioning Board40 –41
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Conquistar é ser parte integrante da vida real das pessoas;
Positioning Board42 –43
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de suas rotinas, seus hobbies, suas ativi-dades, suas conversas, e amizades.
Positioning Board44 –45
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Medir a efetividade da comunicação somen-te pela quantidade de pessoas atingidas é ilusório.
Positioning Board46 –47
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A comunicação é efe-tiva quando sua mar-ca é realmente adoda-ta pelas pessoas.
Positioning Board4948 –
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E, por isso,
não há melhor mídia que a própria vida!
Positioning Board50 –51
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RESTAURANTES ESCRITÓRIOS
BARES CLUBES
PRAIAS LOJAS
ACADEMIAS CINEMAS
Positioning Board52 –53
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O momento exato em que as pessoas estão
mais propensas a serem conquistadas.
Positioning Board54 –55
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ENOXON>LIFE MEDIAA melhor mídia é a vida.
Positioning Board56 –57
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Síntese do posicionamento em uma única frase,
WDPEÒP�FKDPDGD�GH�DVVLQDWXUD�GD�PDUFD��/HYDQGR�HP�FRQVLGHUDÍÂR�D�PHWRGRORJLD�GD�7RXFK��WUDWD�VH�GR�SRQWR�GH�YLVWD�VREUH�D�(QR[��resultado dos estudos com o positioning target,
TXH�DSRUWD�UHOHYÁQFLD�KXPDQD��RX�VHMD��TXH�VHMD�FDSD]�GH�JHUDU�DOJXP�WLSR�GH�UHDÍÂR�HP�VHX�SŜEOLFR�DOYR��HPRÍÂR��DÍÂR��UHñH[ÂR��HPSDWLD��PXGDQÍD�RX�DWÒ�PHVPR�FRQWURYÒUVLD�
STATE-MENT
Guia de MarcaENOX On>Life Media
Versão 1.0
2.6
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Statement
Amelhor
amídia éVIDA.
60 –61
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7RP�H�IRUPD�SHOD�TXDO�D�(QR[�LUÀ�VH�UHODFLRQDU�com seu público-alvo, nos mais distintos
SRQWRV�GH�FRQWDWR��'HYH�VHU�FRHUHQWH�FRP�VHX�posicionamento e de fato ser reproduzido em
todas as interfaces, de forma a criar unicidade e
contribuir para o fortalecimento da marca, pela
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TOM DE VOZ
Guia de MarcaENOX On>Life Media
Versão 1.0
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E M BASAD O CONFIANTE INSTIGANTE PROVOCADOR
Tom de Voz64 –65
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$WULEXWRV�VÂR�XP�FRQMXQWR�GH�FDUDFWHUķVWLFDV�que destacam aspectos tangíveis e intangíveis
de uma marca, e são o principal suporte na
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ATRIBU-TOS
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ATRIBUTOS DA MARCA ENOX ATRIBUTOS DO SISTEMA DA IDENTIDADE VISUAL ENOX
PROVOCADORA e INSTIGANTEEMBASADA e CONFIANTEINOVADORA e VANGUARDISTA
VIDA REALCONTEXTO HUMANOSENTIMENTO POSITIVO
Atributos68 –69
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Guia de MarcaENOX On>Life Media
Versão 1.0
SEÇÃO 3 —GUIA DE MARCA
Trabalho desenvolvido por
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6�ZxTIVSV�WVKL�ZLY�JOHTHKV�KL�THYJH�¶�L��LT�HSN\UZ�JHZVZ��KL�THYJH�JVTLYJPHS�¶��WVPZ�t�H�MVYTH�NYmÄJH�YLNPZ[Ym]LS�X\L�WVKL�TH[LYPHSPaHY�V�PU[HUNx]LS�
+\YHU[L�V�KLZLU]VS]PTLU[V�ZqV�H]HSPHKHZ�KP]LYZHZ�VWs�LZ�\[PSPaHUKV�VZ�H[YPI\[VZ�KH�THYJH�JVTV�JYP[tYPVZ��6�ZxTIVSV�KL]L�ZLY�ZPTWSLZ��THZ�TLTVYm]LS���UPJV�L�KPMLYLUJPHKV��Qm�X\L�]P]LTVZ�LT�\T�HTIPLU[L�]PZ\HS�Z\WLYZH[\YHKV��7VY[HU[V��KL]L�ZLY�JVU[LTWVYoULV�V�Z\ÄJPLU[L�WHYH�YLÅL[PY�Z\H�tWVJH��THZ�UqV�V�IHZ[HU[L�WHYH�UqV�WHYLJLY�VIZVSL[V�JVT�V�WHZZHY�KV�[LTWV��
VISÃO GERAL
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ASSINA-TURAS
Guia de MarcaENOX On>Life Media
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$�FRPSRVLÍÂR�GH�VķPEROR�PDLV�WLSRJUDðD�IRUPD�a assinatura da marca, que é o elemento mais
visível da nossa identidade e a maneira que
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É muito importante que ela seja sempre
aplicada de forma consistente onde quer que
DSDUHÍD��(P�DOJXQV�FDVRV�SUHFLVD�VH�GH�PDLRU�ñH[LELOLGDGH�H�SDUD�LVVR�VÂR�FULDGDV�YDULDÍŋHV�GH�DVVLQDWXUDV�SDUD�D�PDUFD�
3.2
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(�THYJH�t�KV�[PWV�JVTWVZ[H��V\�ZLQH��MVYTHKH�WVY�ZxTIVSV�L�SVNV[PWV��(�THYJH�[L]L�\T�YLKLZLUOV�KL�Z\HZ�MVYTHZ��THPZ�ISVJHKV��JVT�ZLYPMH��1\U[V�HV�SVNV[PWV��V�OxMLU�����X\L�SPNH�HZ�WHSH]YHZ�6U�L�3PML��6U�3PML���MVP�Z\IZ[P[\xKV�WVY�\TH�ZL[H�V\�ZxTIVSV�KL�¸WSH`¹��ZPTIVSPaHUKV�H�JHYHJ[LYxZ[PJH�KH�,UV_��X\L�t�H�KL�MHaLY�JVT�X\L�HZ�WLZZVHZ�L_WLYPTLU[LT�HZ�THYJHZ�L�X\L�HZ�THYJHZ�MHsHT�WHY[L�KH�]PKH�KHZ�WLZZVHZ�LT�ZL\Z�TVTLU[VZ�THPZ�WYHaLYVZVZ��
6�ZxTIVSV�¸WSH`¹�LZ[m�WYLZLU[L�LT�[VKVZ�VZ�LSLTLU[VZ�KH�PKLU[PKHKL��KLZKL�H�THYJH��HV�xJVUL�¸?¹�L�H�[PWVNYHÄH�PS\Z[YH[P]H�JYPHKH�JVT�Z\H�MVYTH�
6�¸WSH`¹�MVP�\[PSPaHKV�JVTV�IHZL�WHYH�H�JVUZ[Y\sqV�KV�xJVUL�¸?¹��ZLUKV�YLWL[PKV�UH�HUN\SHsqV�KL���¢�LT�ZLU[PKV�OVYmYPV�
Assinaturas76 –77
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6�xJVUL�¸?¹�WVKL�ZLY�\[PSPaHKV�WHYH�HWSPJHs�LZ�TLUVYLZ��LT�X\L�V�SVNV�UqV�WVKLYPH�ZLY�HWSPJHKV�WVY�SPTP[Hs�LZ�KL�[HTHUOV�L�SLNPIPSPKHKL�
,SL�t�\TH�YLWYLZLU[HsqV�PS\Z[YH[P]H�KH�THYJH��WVY�PZZV�HJVUZLSOH�ZL�H�\Zm�SV�LT�JVUQ\U[V�JVT�H�THYJH�JVTWSL[H��X\HUKV�WVZZx]LS�
(�HZZPUH[\YH�OVYPaVU[HS�t�ZVTLU[L�YLJVTLUKHKH�LT�JHZVZ�VUKL�H�HWSPJHsqV�]LY[PJHS�UqV�MVY�WVZZx]LS�WVY�SPTP[Hs�LZ�KL�[HTHUOV�L�SLNPIPSPKHKL�
/m�KVPZ�[PWVZ�KL�HZZPUH[\YH!�H�]LY[PJHS��WYPUJPWHS��L�H�OVYPaVU[HS��ZLJ\UKmYPH���5V�JHZV�KH�,UV_�6U%3PML�4LKPH��H�]LY[PJHS�t�H�WYPUJPWHS��THZ�nZ�]LaLZ�Om�ULJLZZPKHKL�KL�HWSPJm�SH�OVYPaVU[HSTLU[L��5H�WmNPUH�HV�SHKV�L_WSPJHTVZ�X\HUKV�\[PSPaHY�H�HZZPUH[\YH�OVYPaVU[HS�
ASSINATURA VERTICAL[ PRINCIPAL ]
ASSINATURA HORIZONTAL
APENAS O ÍCONE “X”
ASSINATURA COM TAGLINE
Assinaturas78 –79
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GRID DE CONSTRU-ÇÃO
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3.3
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7HYH�H�JVUZ[Y\sqV�KV�SVNV�MVYHT�\[PSPaHKVZ�T}K\SVZ�WYVWVYJPVUHPZ��YLWYLZLU[HKV�UH�ÄN\YH�HIHP_V�WLSH�SL[YH�?��@�L�A��ZLUKV�?�L�@�\TH�KHZ�LZWLZZ\YHZ�UH�JVUZ[Y\sqV�KVZ�JHYHJ[LYLZ�(�TLKPKH�@�MVP�\ZHKH�JVTV�IHZL�TVK\SHY�WHYH�V�NYPK�KH�,UV_�6U%3PML�4LKPH��ILT�JVTV�WHYH�[VKVZ�VZ�V\[YVZ�LSLTLU[VZ�KH�PKLU[PKHKL�
X
Y
Z
Grid de Construção
X
3 X
Y
8 YZ
Z
3 X
Y
82 –83
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RESERVA DE INTE-GRIDADE
$�UHVHUYD�GH�LQWHJULGDGH�Ò�XPD�PDUJHP�GH�VHJXUDQÍD�SDUD�D�LQVHUÍÂR�GD�PDUFD�HP�PHLR�D�RXWUDV�LQIRUPDÍŋHV�
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3.4
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7HYH�JYPHY�H�YLZLY]H�KL�PU[LNYPKHKL�KH�THYJH��\[PSPaHTVZ�H�SHYN\YH�KV�JHYHJ[LYL�¸5¹�KH�WHSH]YH�¸65¹��X\L�[LT�H�TLZTH�SHYN\YH�KL��@��TLKPKH�X\L�MVYTH�V�NYPK�KL�JVUZ[Y\sqV�KH�THYJH��
8\HUKV�V�xJVUL�¸?¹�MVY�\[PSPaHKV��H�YLMLYvUJPH�KL�T}K\SV�WHYH�H�YLZLY]H�KL�PU[LNYPKHKL�t�TLPV�¸?¹��+P]PKL�ZL�V�xJVUL�UH�TL[HKL�L�LZ[L�[HTHUOV�t�\[PSPaHKV�KL�YLZLY]H�
7HYH�JYPHY�H�YLZLY]H�KL�PU[LNYPKHKL�KH�THYJH��\[PSPaHTVZ�H�SHYN\YH�KV�JHYHJ[LYL�¸5¹�KH�WHSH]YH�¸65¹��X\L�[LT�H�TLZTH�SHYN\YH�KL��@��TLKPKH�X\L�MVYTH�V�NYPK�KL�JVUZ[Y\sqV�KH�THYJH��
7HYH�JYPHY�H�YLZLY]H�KL�PU[LNYPKHKL�KH�THYJH��\[PSPaHTVZ�H�SHYN\YH�KV�JHYHJ[LYL�¸5¹�KH�WHSH]YH�¸65¹��X\L�[LT�H�TLZTH�SHYN\YH�KL��@��TLKPKH�X\L�MVYTH�V�NYPK�KL�JVUZ[Y\sqV�KH�THYJH��
N
Reserva de Integridade
N
N N
N N
N N
X
X
X
X
N
N
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86 –87
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REDUÇÕES MÁXIMAS
Guia de MarcaENOX On>Life Media
Versão 1.0
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3.5
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IMPRESSÃO WEB / DIGITAL
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8\HUKV�\[PSPaHY�H�HZZPUH[\YH�JVT�[HNSPUL��V�[HTHUOV�TxUPTV�YLJVTLUKHKV�t�H�SHYN\YH�KL�����Wx_LPZ��HZZPT�V�SVNV[PWV�L�V�ZxTIVSV�ZqV�KPZ[PUN\x]LPZ�
8\HUKV�\[PSPaHY�H�HZZPUH[\YH�ZLT�[HNSPUL��V�[HTHUOV�TxUPTV�YLJVTLUKHKV�t�H�SHYN\YH�KL�����JT��HZZPT�V�SVNV[PWV�L�V�ZxTIVSV�ZqV�KPZ[PUN\x]LPZ�L�WVKLT�ZLY�HWSPJHKVZ�LT�WLsHZ�NYmÄJHZ�TLUVYLZ�
8\HUKV�\[PSPaHY�H�HZZPUH[\YH�ZLT�[HNSPUL��V�[HTHUOV�TxUPTV�YLJVTLUKHKV�t�H�SHYN\YH�KL� ��Wx_LPZ��HZZPT�V�SVNV[PWV�L�V�ZxTIVSV�ZqV�KPZ[PUN\x]LPZ�
8\HUKV�MVY�ULJLZZmYPH�\TH�HWSPJHsqV�OVYPaVU[HS��YLJVTLUKH�ZL�\[PSPaHY�H�HZZPUH[\YH�OVYPaVU[HS�JVT�H�HS[\YH�KL�����JT��THU[LUKV�HZZPT�H�PU[LNYPKHKL�KH�THYJH�L�Z\H�PKLU[PKHKL�
8\HUKV�MVY�ULJLZZmYPH�\TH�HWSPJHsqV�OVYPaVU[HS��YLJVTLUKH�ZL�\[PSPaHY�H�HZZPUH[\YH�OVYPaVU[HS�JVT�H�HS[\YH�KL����Wx_LPZ��THU[LUKV�HZZPT�H�PU[LNYPKHKL�KH�THYJH�L�Z\H�PKLU[PKHKL�
8\HUKV�MVY�ULJLZZmYPH�\TH�HWSPJHsqV�KV�xJVUL�¸?¹��t�YLJVTLUKHKV�V�[HTHUOV�TxUPTV�KL������JT�
8\HUKV�MVY�ULJLZZmYPH�\TH�HWSPJHsqV�KV�xJVUL�¸?¹��t�YLJVTLUKHKV�V�[HTHUOV�TxUPTV�KL����Wx_LPZ�
2,5 cm
142 px
1,5 cm
90 px
0,75 cm 28 px
0,7 cm 25 px
Redução Máxima90 –91
![Page 47: Brand Book Enox On-life Media](https://reader034.fdocumentos.com/reader034/viewer/2022042607/5588e681d8b42a2d148b4740/html5/thumbnails/47.jpg)
COMPLE-MENTA-RES
Guia de MarcaENOX On>Life Media
Versão 1.0
Elementos complementares enriquecem e
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Nossa identidade é um conjunto de elementos
que se complementam e proporcionam
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3.6
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Complementares
SETA / PLAY
TRANSPARÊNCIA
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(�[YHUZWHYvUJPH�t�\TH�KHZ�JHYHJ[LYxZ[PJHZ�KH�THYJH�L�LSH�[HTItT�WVKL�ZLY�\[PSPaHKH�JVTV�\T�LSLTLU[V�KH�THYJH��(�PKLPH�KL�[YHaLY�H�THYJH�WHYH�H�]PKH�YLHS�t�\TH�KHZ�THPVYLZ�HZWPYHs�LZ�KH�,UV_��L�H�[YHUZWHYvUJPH�[YHa�TV]PTLU[V�H�THYJH�
94 –95
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Complementares
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TRANSLUCIDEZ
ENOX ILUSTRATIVO
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96 –97
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CORES $V�FRUHV�GD�LGHQWLGDGH�GD�(QR[�2Q!/LIH�0HGLD�IRUDP�HVFROKLGDV�GH�DFRUGR�FRP�VHXV�DWULEXWRV�H�FDUDFWHUķVWLFDV��3UH]RX�VH�SRU�XP�ERP�contraste entre elas, pois isto facilita a leitura
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3.7
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Cores
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6�7HU[VUL�7YVJLZZ�*`HU�t�H�JVY�\[PSPaHKH�WHYH�H�JVY�*`HU��<[PSPaL�ZLTWYL�H�YLMLYvUJPH�7HU[VUL�MVYULJPKH�WHYH�HWSPJHsqV�KL�JVYLZ�Z}SPKHZ�
100 –101
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Cores
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*VT�V�M\UKV�UH�JVY�=PVSL[H��\[PSPaH�ZL�V�*`HU�JVTV�JVY�WYPUJPWHS�L�V�IYHUJV�JVTV�ZLJ\UKmYPH�
*VT�V�M\UKV�UH�JVY�*`HU��\[PSPaH�ZL�V�=PVSL[H�JVTV�JVY�WYPUJPWHS�L�V�IYHUJV�JVTV�ZLJ\UKmYPH�
102 –103
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Cores
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5V�L_LTWSV�HIHP_V��JVT�M\UKV�SHYHUQH��V�JVU[YHZ[L�THPZ�HNYHKm]LS�LU[YL�V�M\UKV�L�H�THYJH�t�H�JVTIPUHsqV�KV�=PVSL[H��KHZ�JVYLZ�PUZ[P[\JPVUHPZ��JVT�V�IYHUJV�UV�S\NHY�KV�*`HU�
8\HUKV�[LTVZ�M\UKVZ�JVT�PTHNLUZ��JVT�]mYPVZ�LSLTLU[VZ�L�T\P[HZ�JVYLZ��YLJVTLUKH�ZL��LT�NLYHS��V�\ZV�KH�THYJH�LT�IYHUJV�L�LT�SVJHS�JVT�TLUVZ�PUMVYTHs�LZ��WHYH�L]P[HY�ZL�\TH�THPVY�WVS\PsqV�]PZ\HS�L�H[t�\TH�¸JHT\ÅHNLT¹�KH�THYJH�JVT�V�M\UKV�
6Z�L_LTWSVZ�ZqV�HWLUHZ�\T�N\PH��*HKH�[YHIHSOV�KL]L�ZLY�HUHSPZHKV�PUKP]PK\HSTLU[L�
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104 –105
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Cores
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,T�WLsHZ�X\L�UqV�ZqV�PUZ[P[\JPVUHPZ�L�X\L�ULJLZZP[L��V\�ZLQH��KLZLQm]LS��WVKL�ZL�HKPJPVUHY�V\[YHZ�JVYLZ�HStT�KHZ�K\HZ�WYPUJPWHPZ��7HYH�PS\Z[YHY�L�HQ\KHY�UH�LZJVSOH�KLZZHZ�JVYLZ�HKPJPVUHPZ��\[PSPaHTVZ�V�JxYJ\SV�JYVTm[PJV�L�V�ZPZ[LTH�HUmSVNV�KL�JVYLZ��:\NLYPTVZ�X\L�H�NHTH�KL�JVYLZ�ÄX\L�LU[YL�VZ�[VUZ�KL�]LYKL�H[t�VZ�[VUZ�KL�THNLU[H��(IHP_V�L�HV�SHKV�[LTVZ�\T�L_LTWSV�KL�JVTV�KL]L�ZLY�MLP[V�LZZH�LZJVSOH�L�HWSPJHsqV��
106 –107
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IDENTIDA-DE TIPO-GRÁFICA
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Versão 1.0
3.8
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SANCHEZ SEMIBOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890SANCHEZ SEMIBOLD ITALIC abcdefghijkl mnopqrstuvwxyz ABCDEFGHI JKLMNOPQRSTUVWXYZ 1234567890
SANCHEZ REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHI JKLMNOPQRSTUVWXYZ 1234567890SANCHEZ ITALIC abcdefghijkl mnopqrstuvwxyz ABCDEFGHI JKLMNOPQRSTUVWXYZ 1234567890
SANCHEZ LIGHT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890SANCHEZ LIGHT ITALIC abcdefghijkl mnopqrstuvwxyz ABCDEFGHI JKLMNOPQRSTUVWXYZ 1234567890
SANCHEZ EXTRALIGHT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890SANCHEZ EXTRALIGHT ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
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Identidade Tipográfica110 –111
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HELVETICA BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890HELVETICA BOLD ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
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HELVETICA ULTRALIGHT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890HELVETICA ULTRALIGHT ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
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Identidade Tipográfica112 –113
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Identidade Tipográfica
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On LifeMediaA MELHOR MÍDIA É A VIDA.
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114 –115
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CAPSET
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Rita
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116 –117
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Amelhor
amídia éVIDA.
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2
1
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118 –119
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120 –121
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