Campanha: Cobre essencial para um mundo sustentável
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Campaign Copper: Essential for a Sustainable World Milena Guirao Prado YTD June 2015
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Kit de materiais contendo mensagens corporativas positivas sobre o cobre para ser usado através de campanhas de endomarketing/responsabilidade social para conscientizar o público interno sobre os usos do metal cobre. Set of materials about Societal Benefits of Copper to be distributed to members to support their communication activities within employees, communities and others. Audience: Copper Upstream and Downstream
Transcript of Campanha: Cobre essencial para um mundo sustentável
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Campaign
Copper: Essential for a Sustainable World
Milena Guirao Prado
YTD June 2015
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How communications in LATAM has been
delivered value to their members?
Kit of SBOC communication
material
Cu
Downstream
Cu
Upstream
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Key Objective
• Deliver a package of materials about Societal Benefits of Copper
to Upstream and Downstream members contributing to
disseminate copper messages within communities in order to
reinforce the license to operate and within their employees.
• Members can use their brands within ICA logo.
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• Kit of material contains:
• Multimedia with 12 topics related to SBOC recorded on CD Rom.
• Each communication material is recorded in low and high resolution
• Editable version is available to insert the logo of the Company
• Each CD rom has:
• Infographics
• Folder
• Banners (to print and for website)
• Game for children
• Cartoons to Social Media and Internal Bulletins
• Videos
Kit of Societal Benefits of Copper communication
material
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Topics of the 12 CD Rom’s
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Food
Health
Antimicrobial
Copper
Energy
Efficiency
Renewable
Energy
Electrical
Installations
Sustainable
Construction
Environment
and Recycling
Technology
Architecture
and Design
Culture
Copper
Properties
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Kit Example
CD 5 - Renewable Energy
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Infographic
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Print Media
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Print Media
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Target-audience: children
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Súper Cobre Cobre Jr.
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Print Media
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Cartoon-book for Children
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Digital Media
Videos
Posts
Social Media / Bulletins / Web
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Measurement – how the toolkit has been used?
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Copper Upstream
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| Presentation title and date15
Minera Antamina
Specific Section into the Websitehttp://www.antamina.com/noticias-publicaciones/beneficios-del-cobre/
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| Presentation title and date16
Minera Antamina
Social Media
Minera Antamina
Social Media
Minera Antamina
Social Media
Consejo Minero - Websitehttp://www.consejominero.cl/category/sabia-ud-que/
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Copper Downstream
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TERMOMECANICA
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Termomecanica S/A
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• Its ranks amongst the largest Brazilian private companies and is
the leader in the processing of non-ferrous metal sector within
over 70 years of history
• Copper and its alloys products as sheets, bars, roads, tubes,
fittings and wires
• Production site with 186,000 m2 is distributed in 3 plants
• About 2,000 employees
• Member of CDA Brazil since 2011
• Copper Production: over 100 Ktones/year
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2015 - Competition
Copper: environment-friendly
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• Target-audience: employees and their workers’ children
• Exhibition into the company using all material of the Toolkit to
explain copper uses and why it is environment-friendly
• Best compositions and pictures were prized
• Daily quiz into intranet to stimulate employees’ participation
• Period: From Jun 8 to Jun 26
• Children Age: 6 to 16
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Termomecanica
Environment Week – June 8 - 26
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• Exhibition
2015 - Competition
Copper: environment-friendly
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• Best compositions and pictures of their workers’ children
2015 - Competition
Copper: environment-friendly
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• June 26 – Award’s Day for the best compositions and pictures
Mrs. Regina Celi Venâncio
Termomecanica’s President
2015 - Competition
Copper: environment-friendly
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28 |
Social Media Campaign
http://migre.me/qzStY
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Termomecanica
Internal bulletin
Antimicrobial
Copper
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30 |
Food
Termomecanica
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31 |
Environment
and Recycling
Termomecanica
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32 |
http://www.desafiotermomecanica.com.br
2014
Students’ Award new projects using Copper
Biggest challenge: find new
solutions using copper!
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33 |
Best Prizes
2014
Students’ Award new projects using Copper
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CECIL
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Cecil S/A
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• Brazilian Company with 52 years of history
• Production is established in a plant with 110.000 m2
• Copper and brass products as sheets, bars, rods and forms
• About 500 employees
• Member of CDA Brazil since 2010
• Copper Production: between 50 – 70 Ktones/year
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36 |
Cecil
Internal Bulletin
Food
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37 |
Copper
Properties
Cecil
Internal Bulletin
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38 |
Environment
and Recycling
Cecil
Internal Bulletin
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July/15 – Launch of the Landing Page
www.procobre.org/es/campanacobresustentable
Thank you!
| Presentation title and date40
For more information please contact
More information: [email protected]
www.procobre.org
www.copperalliance.org
