CIM PPT Mensagens Society Trends

8/8/2019 CIM PPT Mensagens Society Trends

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Futurist Anne Lise Kjaer at15th BledCom Lake Bled, Slovenia, July 2008

SOCIETY TRENDS 2015+E motional Consumption and Tomorrows People


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THE JOURNEY

THE EVOLUTION OF SOCIETY

TREND MAPPING

KEY SOCIETY DRIVERS

TOMORROWS PEOPLE

SCENARIOS & CASES

CONCLUSION

Society Trends 2015+

www.kjaer-global.com


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INDIVIDUAL CORPORATE

TIME LINE

pre 1900 and 1900

1910s Pre-Ford

1930s 1940sHenry Ford and Bernays

Emotional

Consumption

Empowerment

Branding

k j a e r g

l o b a

l 1 9 9 9 e v o

l u t i o n o

f n e e

d s

We are entering a new era where value sets are shifting

THE EVOLUTION OF SOCIETYSociety Trends 2015+

Self-Realisation Brand Equity

Mass Market &Public RelationSocialism

Sustenance Basic Products

Security More Choice

1980s 2000s

The 21st century

1950s 1970s Product is king

SocialResponsibleToday

Mass Consumption

Sustainability



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Companies and organisations must facilitate, educate, inspire and anethical message to meet the needs of tomorrows emotional consumers

THE EMPOWERMENT ERASociety Trends 2015+



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CONTRASTS CO-EXIST



Saving the World Budget Consumption


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THE WHOLE BRAIN

RIGHT BRAIN

LEFT BRAIN

SynthesisesThe Bigger Picture

1. SCIENTIFIC2. SOCIAL

1

2

3. EMOTIONAL 4. SPIRITUAL3

4

AnalysesDetails




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TREND ATLAS

4321SOCIAL EMOTIONAL SPIRITUALSCIENTIFIC

GLOBAL SUSTAINERS



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NAVIGATING COMPLEXITY

Without a trend atlas navigating the future is like embarkingon a trip to an unknown location without your GPS




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KEY DRIVERS

* Convergence Technology

* Co-creation

* Glocalisation

* Power Economies

* Convenience Culture

* New Authenticity

* Global Sustainers

* Health & Wellness




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CONVERGENCE TECHNOLOGYSociety Trends 2015+

The biggest benefit of convergence technology is the empowerment of the individual.We can now control our lives and environments in ways previously undreamed of

Word of mouth empowerment 24/7 connectivity

Freedom or just another form of bondage?

Information and shopping on the go

See something interesting? Get the mobile-info!



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CO-CREATIONSociety Trends 2015+

Social networks and user created content connect people across age, gender andconventional border. People want co-creation and personal interaction - they want a stake


Second Life have 7.1 million registered The YouTube Generation and Content sharing

Can you survive off-line?


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GLOCALISATION

Connectivity and integration drive globalisation. But local cultural capitalis attractive to consumers and may have the edge over global giants



Connectivity and integration drives globalisationGlobal trade restriction / local values


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POWER ECONOMIES

Emerging economies and a rapidly growing middleclass with moneyand aspirations offer the greatest growth opportunities - and challenges



China is an economic superpower, just behind USA, Japan & Germany New power economies will set tomorrow's agenda


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CONVENIENCE CULTURESociety Trends 2015+

We hate inconvenience. In jumbo-sized SUVs, with a micro mobile and a skinny latte,weorder super-sized drive-thru meals, using our Palm Pilot to clothes shop while we wait

Compact solutions

24/7 speed society

Instant recoveryOn the go consumption



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NEW AUTHENTICITY

Yet in a society of mass consumption we crave authenticity. We want thereal thing:e xperiences that enhance our lives and tell a story about the past



More and more people are leaving the big cities to live life in the slow laneWholesome and authentic


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HEALTH & WELLNESS

Health concerns have changed the face of the Western culture with some health issuesat epidemic levels. Health and wellbeing is top of the agenda in the century ahead



Living longer - a holistic approach Luxury spas for personal pampering to improve health


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Key trends clearly show apolarised society - sharinglifestyles and value sets acrossconventional borders

TOMORROWS PEOPLE




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The WE people The ME People

CONTRASTING MINDSETSSociety Trends 2015+



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EMPOWERINGConvergence Technology

PREMIUMPower Economies

TRANSFORMABLEConvenience Culture

INTERACTIVECo-Creation

GLOCALGlocalisation

ETHICALGlobal Sustainers

HOLISTICHealth & Wellbeing

MEANINGFULNew Authenticity

Hunters(ME)

Gatherers(WE)

CONSUMER BEHAVIOUR

Rational

Emotional



INTERACTIVE

ETHICAL MEANINGFUL

EMPOWERING

Key Consumer Messages


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SCENARIO: EMPOWERING



People demand smart and empowering solutions to fit their complexlifestyles. Allow people knowledge and through that ownership


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Society Trends 2015+ SCENARIO: INTERACTIVE


I n t r e p

i d T r a v e

l , A u s

t r a

l i a a n

d U K ( P h o

t o s

G D R G D R

- L o n

d o n

)

Social networks connect people, allowing them to share. Providean enhanced experience for exchange of ideas and bespoke solutions


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Meaning wins out in an emotionally starved and speed obsessed society.People crave inspiration and sublime moments

SCENARIO: MEANINGFUL



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SOCIAL EMOTIONAL

CONCLUSIONSociety Trends 2015+

To reach tomorrows people, deliver empowering and interactive messages with anethical foundation. Above all, convert your knowledge into a meaningful strategy


CIM PPT Mensagens Society Trends

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