Comunicação Digital em PP - Trabalho sobre Big Data

TRABALHO SOBRE BIG DATA

A atividade consiste em redigir um texto de, no mínimo, 5 páginas, sobre o tema Big Data. É individual ou em dupla. É necessário abordar os seguintes questionamentos: -‐O que é Big Data -‐Como funciona Big Data -‐Como Big Data está sendo utilizado em diferentes áreas/setores da sociedade? -‐Quais são os benefícios? -‐Quais são as desvantagens? -‐Quais os impactos de Big Data na Comunicação Social e na Publicidade? -‐Quais os impactos nas cidades, na vida urbana e social? -‐O que se pode concluir da presença da informação, e mais especificamente, de Big Data, na sociedade? Qual é o futuro da sociedade? Para a realização do artigo, é preciso entrevistar pelo menos uma pessoa com conhecimento especializado sobre o tema. Livros, artigos, matérias, notícias devem ser utilizados. Abaixo, segue uma relação de links que tratam do assunto. http://veja.abril.com.br/acervodigital/home.aspx?edicao=2321&pg=0 http://www.mckinsey.com/insights/business_technology/big_data_the_next_frontier_for_innovation http://www.zdnet.fr/actualites/big-‐data-‐4000237198q.htm http://exame.abril.com.br/topicos/big-‐data http://bigdataweek.com http://thehumanfaceofbigdata.com http://www.ibmbigdatahub.com http://www.psfk.com/2013/03/big-‐data-‐privacy.html http://www.psfk.com/2013/06/big-‐data-‐pros-‐cons.html http://www.psfk.com/2011/12/big-‐data-‐gets-‐small-‐personal-‐sponsored.html http://www.psfk.com/2013/01/future-‐intuitive-‐office-‐communication.html http://www.psfk.com/2012/10/brand-‐strategy-‐marketing-‐6.html

http://www.psfk.com/2012/03/data-‐storage-‐space.html http://www.psfk.com/2013/05/fertility-‐tracker-‐pregnancy-‐quantified-‐self.html http://www.psfk.com/2013/02/google-‐for-‐spies.html http://www.psfk.com/2013/05/jony-‐ive-‐ios-‐design-‐twitter-‐ads-‐cadillac-‐autonomous-‐driving-‐google-‐glass-‐ntn.html http://www.psfk.com/2012/12/frank-‐and-‐oak-‐personal-‐stylists.html http://www.psfk.com/2011/03/democratizing-‐data-‐on-‐a-‐shoestring-‐budget.html http://www.psfk.com/2013/04/influencer-‐identification-‐metrics-‐practices.html http://www.psfk.com/2011/09/ed-‐cotton-‐the-‐power-‐of-‐social-‐data.html http://www.psfk.com/2013/06/social-‐media-‐trends-‐ideas.html http://www.psfk.com/2013/06/tech-‐products-‐privacy.html http://www.psfk.com/2012/10/steve-‐faktor-‐fostering-‐innovation-‐new-‐workplace.html http://www.psfk.com/2012/05/internet-‐2015-‐headlines.html http://www.psfk.com/2013/06/early-‐parkinsons-‐diagnosis.html http://www.psfk.com/2011/04/razorfish5-‐technologies-‐that-‐will-‐change-‐the-‐business-‐of-‐brands.html http://www.psfk.com/2010/06/a-‐history-‐of-‐ideas-‐and-‐culture-‐using-‐pattern-‐recognition.html http://www.psfk.com/2013/01/quantified-‐employee-‐future-‐of-‐work.html http://www.psfk.com/2012/09/job-‐un-‐global-‐pulse.html http://www.psfk.com/2013/07/news-‐corp-‐smartphone-‐publishing.html http://www.psfk.com/2013/01/creative-‐class-‐lessons.html http://www.psfk.com/2012/06/how-‐has-‐ad-‐industry-‐changed.html http://www.psfk.com/2012/03/dissecting-‐culture-‐sxsw.html

http://www.psfk.com/2012/07/the-‐uks-‐top-‐20-‐startups-‐to-‐watch.html http://www.psfk.com/2012/11/steve-‐clayton-‐translation-‐speaking-‐technology.html http://www.psfk.com/2013/01/empowered-‐culture-‐future-‐of-‐work.html http://www.psfk.com/2012/08/trust-‐design-‐psfk-‐speaker.html http://www.psfk.com/2012/12/google-‐obama-‐death-‐star-‐ntn.html http://www.psfk.com/2012/09/ibm-‐social-‐media-‐no-‐longer-‐optional.html http://www.psfk.com/2013/02/psfk-‐social-‐media-‐week-‐events.html http://www.psfk.com/2012/09/stormoek-‐wine-‐industry-‐psfk-‐london.html http://www.psfk.com/2012/09/contour-‐2-‐helmet-‐camera.html http://www.psfk.com/2012/03/steve-‐claytonnatural-‐future-‐with-‐technology-‐psfk-‐nyc-‐2012.html http://www.psfk.com/2010/02/quantifying-‐creativity-‐engagement-‐vs-‐data-‐dependence.html http://www.psfk.com/2012/09/this-‐week-‐in-‐brand-‐strategy-‐marketing-‐39.html http://www.psfk.com/2012/08/digital-‐advertising-‐psfk-‐speaker.html http://www.psfk.com/2012/04/this-‐week-‐in-‐brand-‐strategy-‐marketing-‐34.html http://www.psfk.com/2012/08/richard-‐banks-‐digital-‐heirlooms.html http://www.psfk.com/2013/07/nikon-‐video-‐nordstrom-‐beats-‐daisy-‐zaha-‐hadid-‐world-‐bank-‐ntn.html http://www.psfk.com/2013/01/how-‐smart-‐cities-‐are-‐leveraging-‐the-‐real-‐time-‐availability-‐of-‐data.html http://www.psfk.com/2012/05/smart-‐cities-‐parking.html http://www.psfk.com/2013/07/smart-‐cities-‐gaming-‐citizen-‐participation.html http://www.psfk.com/2012/01/future-‐smart-‐cities.html http://www.psfk.com/2012/09/mindsharing-‐wim-‐elfrink-‐cisco-‐smart-‐cities.html

http://www.psfk.com/2011/11/insights-‐into-‐building-‐smarter-‐cities-‐infographic.html http://www.psfk.com/tag/smart-‐city http://www.psfk.com/2010/06/smart-‐creates-‐travelling-‐exhibition-‐to-‐explore-‐future-‐city-‐mobility.html http://www.psfk.com/2013/05/parkme-‐app-‐parking-‐spaces.html http://www.psfk.com/2012/02/future-‐of-‐smart-‐glass.html http://www.psfk.com/2013/06/ibm-‐bench-‐poster.html http://www.psfk.com/2012/05/ayesha-‐khanna-‐need-‐to-‐know.html http://www.psfk.com/2010/05/intelligent-‐cities-‐the-‐communal-‐city.html http://www.psfk.com/2011/02/stored-‐value-‐card-‐displays-‐remaining-‐balance.html http://www.psfk.com/2013/05/adam-‐katz-‐interview.html http://www.psfk.com/2011/05/does-‐wales-‐exist-‐how-‐data-‐could-‐transform-‐borders-‐and-‐boundaries-‐video.html http://www.psfk.com/2013/06/solar-‐panel-‐map-‐city-‐rooftops.html http://www.psfk.com/2012/03/natural-‐future-‐wtechnology.html http://www.psfk.com/2012/09/neighborhood-‐walkability.html http://www.psfk.com/2008/04/hong-‐kong-‐smart-‐card-‐service-‐in-‐its-‐11th-‐year.html http://www.psfk.com/2012/01/technology-‐trends-‐2012-‐2.html http://www.psfk.com/tag/brazil http://www.psfk.com/2011/09/audi-‐and-‐mit-‐introduce-‐the-‐road-‐frustration-‐index.html http://www.psfk.com/2012/05/future-‐of-‐parking.html http://www.psfk.com/2011/10/this-‐week-‐in-‐brand-‐strategy-‐and-‐marketing-‐8.html http://www.psfk.com/2011/03/psfk-‐conference-‐speaker-‐interview-‐greg-‐lindsay.html

http://www.psfk.com/2012/11/order-‐drink-‐from-‐a-‐smartphone.html http://www.psfk.com/2012/10/agenda-‐psfk-‐conference-‐san-‐francisco-‐2.html http://www.psfk.com/2011/11/tech-‐co-‐marries-‐movement-‐and-‐digital-‐capture-‐for-‐a-‐virtual-‐dodgeball-‐game.html http://blog.qmee.com/qmee-‐online-‐in-‐60-‐seconds/ http://exame.abril.com.br/revista-‐exame/edicoes/1025/noticias/para-‐nao-‐se-‐afogar-‐em-‐numeros?page=4 http://oglobo.globo.com/infograficos/bigdata/ http://www.psfk.com/2013/03/big-‐data-‐opportunity.html http://www.psfk.com/2012/03/natural-‐future-‐wtechnology.html http://www.psfk.com/2013/03/google-‐search-‐insights.html http://web.mit.edu/newsoffice/2012/predicting-‐twitter-‐trending-‐topics-‐1101.html

Comunicação Digital em PP - Trabalho sobre Big Data

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