Entendendo a WEB 2.0
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Entendendo a WEB 2.0
Senac Consolação30/09/2008
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Fábio Flatschart
Consultor das áreas de Internet e Computação Gráfica da Gerência de Desenvolvimento(GD2) do SENAC -SP na produção de eventos e palestras, novas parcerias, desenvolvimento de treinamentos e pesquisa de novos produtos destas áreas.
Palestrante e consultor da Adobe Systems Incorporated .Professor do curso de Design Gráfico da UNIFMU e da FAENAC.
Formado pela Escola de Comunicações e Artes da Universidade de São Paulo ( ECA -USP ) possui especialização em Criação Visual e Multimídia e cursa MBA em Marketing pela Fundação Getúlio Vargas.
Dirige a Quadro dos Bemóis - Comunicação Digital, empresa que presta serviços na área de internet e na área educacional.
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mundo analógico...
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Mundo digital...
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Convergência das Mídias
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Internet X WEB
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Era pré web...os serviços de informação oferecidos em pequenos espaços
usuários restritos a esses espaços
soluções proprietárias
ex: bbs
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Web 1.0
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Web 2.0
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Prossumidor
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Wikis e blogs
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Redes sociais
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Redes sociais
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Redes sociais
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Tags ( etiquetas )
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RSS ( assinaturas de notícias )
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RSS ( podcast )
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Mashups ( misturas )
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Mashups
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Mashups (ubiquity)
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Novos portais
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Nov
os m
odel
os d
e ne
góci
os
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Conteúdo + Comunidade = Conhecimento
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Recordes, notícias e comportamento
Nós somos os campeões - meus amigos,E vamos continuar lutando até o final.Nós somos os campeões,Nós somos os campeões.Não tem vez para perdedores,Pois nós somos os campeões do mundo.
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Publicidade 2.0
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Publicidade 2.0
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Publicidade 2.0
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Publicidade 2.0
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Publicidade 2.0
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Publ
icid
ade
2.0
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Política 2.0
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Política 2.0
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Política 2.0
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Política 2.0
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Política 2.0
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Política 2.0
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Política 2.0
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política 2.0
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política 2.0
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Política 2.0
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Empregos 2.0
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Empr
egos
2.0
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Empr
egos
2.0
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Finalizando
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Persona Digital
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Pers
ona
digi
tal
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Homo conectus
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Hom
o co
nect
us
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Homo conectus
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Nativos Digitais & Internet Boomers
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Das crianças entre sete e nove anos, 77% entraram pela primeira vez em um site de comunidade online quando ainda tinham entre cinco e oito anos de idade.
Duas em cinco crianças consultadas já trocaram conteúdo de mídia na web. Cerca de 20% já postou algum vídeo no Youtube.”
Pesquisa Kids Experts, realizada pelo Cartoon Network no Brasil
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“ Ela é a web, a mesma web. Aquela criança que todos nós vimos nascer, agora amadurecida e radiante, rejeitando seu apelido infantil. Ou pelo menos tentando colocar um sobrenome nele.”
Luli Radfaher
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Bibl
iote
ca d
e A
lexa
ndri
a
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Caix
a de
Pan
dora
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Cartier Bresson , fotógrafo francês ( 1908 – 2004 )
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Muito obrigado :-)Fábio Flatschartwww.quadrodosbemois.com.br