Escola de ulm
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Transcript of Escola de ulm
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(NEO)FUNCIONALISMO: EUROPA PÓS 2ª GUERRA
EUROPA Funcionalismo
EUA Formalismo x imigrantes Bauhaus
ESCOLA DE ULM (A BOA FORMA)
STYLING (Redesign, Raymond Lowey)
O DOMÍNIO DAS MULTINACIONAIS E O PODER DAS MARCAS
BAUHAUS
O design como uma questão social
O design como uma questão de mercado
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968) - Autônoma, antifascista
- Reativar a economia alemã;
- Max Bill é o primeiro diretor (1953 – 1958): - “da colherzinha de café à cidade” / tarefa formal /
o design é Arte /
- Tomás Maldonado é o segundo diretor (1958-1968): - O design social / ciências sociais e humanas passam ao currículo
/ soluções técnicas /
- Uma discussão: - o designer como um artista (Max Bill) x o designer como um
cientista (Maldonado)
- Ulm será o modelo para o ensino do design no Brasil.
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
I
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
I
Exercícios topológicos com superfícies não orientáveis (1965/1966)
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
I
Modelo de implementação: transição de um perfil em uma superfície
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
I Modelo de implementação
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
I Estudos formais para uma luminária
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
I
Análise biônica de superfícies onduladas
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
Max Bill, Banquinho de Ulm (1958/1959) I
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
I
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
Hans Roericht Louça empilhável para hotel (1958/1959)
- Utilização racional do espaço;
- Estética minimalista.
I
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
I
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
I
Wolfgang Schmitte, Logo da Braun (1952)
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
Dieter Rams Barbeador Braun (1951)
O conceito da BOA FORMA: - queria se opor ao styling, - Buscava qualidade estética, função social, pureza nas formas; - O fenômeno BRAUN
- O acesso ao Bom Design
I
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
Dieter Rams SK4 toca discos (1956) I
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
Dieter Rams Caixa de som LE1 (1960)
I
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
Dieter Rams T3 Kl Radio portátil I
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
Dieter Rams, Toca-discos portátil (1959) I
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
Dieter Rams, Et44, calculadora portátil (1978) I
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
II
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
Gerd Alfred Muller, Batedeira Braun (1957) II
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
II A primeira batedeira doméstica (1920)
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
II
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ESCOLA SUPERIOR DE DESIGN DE ULM (1953-1968)
II
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A BOA FORMA NA ITÁLIA
Ettore Sottsass e Perry King, Máquina de escrever de viagens Valentine da Olivetti (1969) II
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A BOA FORMA NA ITÁLIA
II
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A BOA FORMA NA ITÁLIA
Giancarlo Piretti Cadeira dobrável “Plia” (1969) II
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A BOA FORMA NA SUIÇA
Alfred Neweczeral Descascador Rex (1947) II
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A BOA FORMA NA SUIÇA
Willy Guhl, Cadeira de eternite (1954) II
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SWISS STYLE
Eduard Hoffman e Max Miedinger Família de tipos Helvética(1961) II
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SWISS STYLE
Adrian Frutiguer Família de tipos Univers (1954) + sistema universal de padronizão II
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SWISS STYLE
Otl Aicher Lufthansa (1962) II
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SWISS STYLE
Otl Aicher Lufthansa (1962) II
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SWISS STYLE
Otl Aicher Lufthansa (1962) II
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SWISS STYLE
Otl Aicher Identidade visual das Olimpíadas de Munich (1972) II
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SWISS STYLE
Otl Aicher Identidade visual das Olimpíadas de Munich (1972) II
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SWISS STYLE
Otl Aicher Identidade visual das Olimpíadas de Munich (1972) II
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SWISS STYLE
Otl Aicher Identidade visual das Olimpíadas de Munich (1972) II
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ULM NO BRASIL
Alexandre Wollner & Geraldo de Barros Festival de Cinema (1954) II
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ULM NO BRASIL
Alexandre Wollner III Bienal de Arte de SP (1955) II