Experience Platform BR LTR Fin

Sitecore® Experience PlatformTM

Know every customer.Shape every experience.

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Own every experienceHow do you treat millions of customers like they’re one-in-a-million? Simply put, that’s what your customers expect: a relevant, personalized experience every time and any way they engage with your brand. The days of fill-in-the-blank marketing and disconnected, one-way communications are over. Today, you need to know every customer and shape every customer experience. Deliver relevant experiencesThe key to managing every customers’ experience is to ensure you’re delivering content in context of how your customers interacted with your brand yesterday, last week, or within the last second so you can be relevant today. Only the Sitecore Experience Platform lets you market in context so you deliver the right content to the right person, in the right place and at the right time based on the sum total of that person’s past behaviors and current needs. Knowing where customers are,

what devices they are using, and what they’re looking for lets you tailor highly personalized messages to each of them, automatically and in the moment. Context marketing is the only way to manage and own each customers’ experience.

Create customers for lifeWe built the Sitecore® Experience Platform™ with a single purpose: to help you create deep customer relationships for life. With Sitecore, you have one connected platform to deliver content in context of each customer’s interaction history. That way, the interactions and conversations you have with customers are more relevant and meaningful to them, and you get to own an experience that’s more personalized, more effective, and more successful. The more contextual information you gather over time, the more value you can offer your customers, through providing more relevant offers and information.

Understand customer context

The Sitecore® Experience PlatformTM

Context MarketingThe Sitecore Experience Platform enables businesses to deliver the right content to the right person, in the right place and at the right time based on the sum total of that person’s past behaviors and current needs. We call it “context marketing” and believe it’s the only way to really manage an end-to-end customer experience. You can’t practice context marketing without these three elements:

• Content Management—A single, robust system that can handle global, multilingual content at scale. One that separates the content from the presentation, so that your content can be automatically delivered across any channel, in context of how your consumers interacted with your brand yesterday, last week, or in the last second so you can be relevant right now.

• Contextual Intelligence—Intelligence about your customer, who they are, what they care about, and what they’re doing. True contextual intelligence requires integrating demographics (name, email address, industry, etc.), stated and implied preferences, past behavioral trends and purchases, and what customers are doing right now across touch points.

• Communication Automation—Mapping profiles and real-time behaviors with on-the-spot decision-making so you can customize the experience as it occurs across touch points. Customization across one or two touch points or within a campaign is not responsive or relevant enough for today’s connected consumer.

The Sitecore Experience Platform provides all three, working as a single integrated system to shape and deliver unique experiences to each and every customer.

Customers today expect you to recognize them whenever they engage with your brand, no matter what channel or device they use. They also expect you to remember previous interactions and continue the conversation from one channel to the next. More than ever, you need one connected platform to deliver one connected experience across channels—and more relevant, contextual marketing with every touch. That’s Sitecore.

Web experienceWith Sitecore, your website is at the center of a completely connected customer

experience. It’s easy to personalize your website based on everything you know about a visitor and deliver always-impactful web experiences that form deeper, long-term customer relationships.

Email experienceWhen your email marketing works in tune with other marketing channels and can leverage

customer intelligence directly in real time, it’s easy to deliver the right email offers exactly when your most qualified leads want them. With Sitecore, relevance takes on a whole new meaning.

Mobile webEngage customers wherever they are by offering a mobile experience that’s optimized to their devices—without tying up your IT staff to do it.

With Sitecore, you can manage your brand and serve up a consistent experience on virtually any device.

Social marketingYour customers are talking about you and you need to listen and respond. Sitecore Social harnesses the power of word-of-mouth

marketing through social channels. A complete suite to do professional social media marketing at scale. Listen. Create. Distribute. Engage. Measure.

Commerce and retailDeliver a completely connected, personalized shopping experience that keeps visitors coming back for more. Sitecore helps you unify marketing

and e-business across the customer life cycle to drive greater lifetime value.

Dynamic PDF and printPrint can be a powerful offline marketing channel that’s just as relevant and dynamic as online

channels. Sitecore lets you use all your customer experience data to create, publish, target, and deliver personalized print content—in context.

AppsBuild mobile apps for Android, iOS, and Windows devices that can access and make use of all your

rich customer data stored in Sitecore for more personalized, engaging app experiences. Bring app usage data back into Sitecore for complete customer understanding.

Network of federated sites Have websites that are not powered by Sitecore? No problem. You can still serve up tailored,

relevant experiences on your non-Sitecore websites and track customer interactions to deliver one, seamless, connected customer experience across channels.

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Because your customers want conversations…

Sitecore Experience Channels

Your customers expect accuracy and consistency any time and any way they interact with your brand. That’s how you build brand equity and customer confidence. You need to be confident, too, that your marketing—no matter how automated or distributed across channels—always reinforces your brand. Sitecore lets you easily manage all your content, products, and assets in one place, so you can focus on delivering one connected customer experience.

To create customer experiences that matter most, you need to understand the context of each customer. You need to know what they do, when, and why. You need to understand their likes, dislikes, wants, and needs, and recognize when those preferences and requirements change. You need data that shows you the context of customer interactions, in real time, and the more the better. With Sitecore, you get it, and a way to bring it all together so you can always see and treat your customers as the unique individuals they are.

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Digital AssetsCollect every bit and byte of customer data There are no limits to the amount or

type of data you can collect about your customers. We designed the Sitecore® Experience Database™ using the fastest NoSQL database technology on the market to support flexible record structures and high volumes of data. With unlimited scalability and data capacity, you can keep all your customer context, forever, ready to use at a moment’s notice.

Consolidate customer data from everywhereThe Sitecore Experience Platform

collects and connects information from every customer interaction in every channel. It can also bring in data from external CRM, customer service, commerce, and other enterprise systems to form complete customer profiles and histories. And, with all your customer data in one place, you can identify groupings of customers based on common attributes or interests for highly targeted, segmentation-based programs.

See the complete picture of every customer The Sitecore® Experience Profile™ offers

you a clear, organized view into contextual information to help you better understand your customers and your relationships with them. You can see every interaction with every content element across any channel, from before they were even customers to now. So whenever you look at an individual customer’s profile, you’re always seeing the whole person.

Present content consistently across channels Key to Sitecore’s award-winning user

interface is the decoupling of presentation from content. You customize your content, while we take care of displaying it correctly for the channel or device the customer is using. From mobile devices to the largest desktop displays, you can rest assured that your visual assets are optimized for every experience. You can also author and edit content in your native language and easily integrate with language translation services to ensure a consistent global message.

Ensure every asset tells the right story Sitecore makes it easy to manage and secure thousands of digital assets, so you know

you’re always using the latest approved versions. Use the drag-and-drop media library to handle text, movies, images, PDF files, documents or integrate with your own in-house DAM solution.

Make product offers that make sense From within Sitecore, you can easily access every element of your entire product catalog to deliver highly

tailored product offerings to individual customers. Match prospects with products to drive up conversion rates, and grow revenue through any channel. With Sitecore, your PIM is the single source of truth for all product information used across every experience—no data synchronization or duplication required.

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Because every customer is unique…

Sitecore® Experience Platform™

Because your customers expect consistency…

Sitecore Experience Management

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Digital AssetsOne of the best things about Sitecore is the instant feedback you receive from your customers. Every click, or lack thereof, is a data point you can use to refine your marketing. Sitecore® AIDA® is marketing performance optimization technology that puts all that contextual data to work for you, automating everything from testing and tracking to targeting and reporting. It gives you comprehensive, real-time intelligence, so you can always be improving the customer experience as well as your marketing results.

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Analyze the performance of content, campaigns, and experiences Sitecore tracks all interactions with content, across all channels, automatically. You can analyze

customer experiences knowing you have complete contextual data, without the need to tag and track every campaign. Run any number of concurrent A/B and multivariate tests on any aspect of the customer experience. Track website goals that translate to levels of engagement. Learn what your customers are doing, where they’ve been, and what they’re searching for, so you can optimize conversations in progress.

Get actionable customer insights with every interactionAnalyzing a wealth of information in real time, Sitecore can reveal your customers’

interests and intentions and help you deliver more impactful marketing automatically. Sitecore can target more relevant marketing based on customer behaviors or rules you define. And Sitecore’s easy-to-understand reports help you immediately understand the engagement value of your marketing, with both quantitative and qualitative metrics to compare channels and campaigns objectively.

Enable better decisions for better customer experiences With constant analysis and insight,

Sitecore helps you determine the best way to drive the most compelling customer experiences. As it senses and adapts to customer behaviors and conversations in real time, Sitecore can progressively personalize your marketing across channels to increase conversions and loyalty. Create dynamic, complex customer segmentations based on static and real-time information. Predict—and deliver—what your customers want, even before they want it.

Automate your marketing to give customers ultimate control Build intimate relationships with every single customer, whether you have hundreds or

millions of them. Sitecore lets you listen and respond to customers’ actions, automating the frequency, sequence, and personalization of interactions over any channel, at any time. With automated lead nurturing and profile scoring, you can design and manage cross-channel experience plans that deliver the right content at the right time, based on how customers are interacting with your brand.

Because your customers know what’s best…

Sitecore® AIDA® Analysis. Insights. Decisions. Automation.

Sitecore is a rich, open platform with extensible integrations that enable you to maintain those connected experiences—no matter what new trend, solution, channel, or device comes next. It can leverage enterprise data in other systems to make your marketing more relevant, and it can turn big data into actionable intelligence that can be leveraged easily by your entire organization. With Sitecore, all your customer-facing teams can have the same unified view of the customer, and you can all work together toward the same goal: creating customers for life.

Extend your marketing capabilities with preintegrated appsFrom directly within your Sitecore account you

can access our AppCenter, which offers preintegrated apps for email delivery monitoring, SMS and digital advertising, content translation, and commerce; developed by third-party service providers and supported by Sitecore.

Increase sales velocity with CRM integrationWith Sitecore’s built-in CRM integration tools, you can supplement the customer and prospect

records in your CRM system with the profile and experience data collected by Sitecore. Sitecore makes it easy for you to connect customer experience data with sales insight to inform a more personal and relevant sales conversation.

Tap into other contextual data sourcesDevelopers rave about building on Sitecore because of its ability to integrate with such a

wide range of other business systems. Those systems are a rich source of data to provide more context about your customers—whether it’s customer service issues from your support system, shipping preferences from your commerce system, or payment history from your accounts system.

Connect the online shopping journeyOur Sitecore Commerce capability connects the experience throughout your customers’

online shopping journey, using all the data in the Experience Platform to personalize offers. However, Sitecore can also integrate with your existing Commerce software to deliver similar capability, helping you improve the ROI on your existing technology investments.

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Because some customer data lives outside Sitecore…

Sitecore integrates with your business

Sitecore is the global leader in experience management software. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, and automates communications, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time. More than 4,400 of the world’s leading brands—including American Express, Carnival Cruise Lines, easyJet, and L’Oréal—trust Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

For more information about Sitecore, visit sitecore.net/platform

Updated 10/15. © 2001-2015 Sitecore Corporation A/S. All rights reserved. Sitecore ® and Own the Experience ® are registered trademarks of Sitecore Corporation A/S.

http://www.sitecore.net/Platform

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