BRC RAMS: January 2019 - June 2019

For the Curious

702 is South Africa’s leading platform for all sectors of

society to freely express their opinions and hear every

side of the story.

Our spirited talk shows are never dull and often

contentious, with seasoned presenters like Bongani

Bingwa, Joanne Joseph and Eusebius McKaiser

fearlessly shining light on some of the country’s most

pressing issues and using their voices as instruments

of change.

On weekends, we take a breather from hard news with

a soulful mix of music and lifestyle content.

We also keep you connected to what’s happening in

your world by bringing you the latest news, sport and

traffic updates on the web, in your social feeds and on

the go with podcasts featuring the best moments of our

shows.

Tune into 702 on 92.7 FM to join the conversation.

702 is the biggest talk

radio station in the

country.

Source : BRC RAMS, Jan 2019-Jun 2019

78% of the 702 audience

are in SEM 8-10.

Source : BRC RAMS, Jan 2019-Jun 2019, Gauteng.

Source : BRC RAMS, Jan 2019-Jun 2019, Gauteng.

93% of the 702 audience

are employed on a full or

part time basis.

702 boasts the highest average household income of all stations in Gauteng

7 163

7 486

8 160

13 713

14 893

16 844

17 728

23 401

23 740

24 325

30 347

32 897

R0 R10 000 R20 000 R30 000 R40 000

Thobela FM

Lesedi FM

Ukhozi FM

Metro FM

Radio 2000

Kaya FM 95.9

Power 98.7

SAfm

Jacaranda FM

5FM

947

702

Ave. Household Income

Source: BRC RAMS, Jan 2019-Jun 2019

5%

5%

7%

17%

20%

27%

27%

28%

30%

30%

39%

42%

0% 10% 20% 30% 40% 50%

Thobela FM

Ukhozi FM

Lesedi FM

Metro FM

Kaya FM 95.9

Radio 2000

Jacaranda FM

947

5FM

Power 98.7

SAfm

702

% of listeners with a tertiary qualification

702 listeners are well educated and economically active - boasting the lowest rate of unemployment

and the highest rate of listeners with a tertiary qualification. (Compared to commercial radio stations in Gauteng)

8%

10%

14%

15%

18%

19%

21%

22%

24%

30%

30%

31%

0% 10% 20% 30% 40% 50%

702

Jacaranda FM

Power 98.7

947

SAfm

Kaya FM 95.9

5FM

Metro FM

Radio 2000

Thobela FM

Ukhozi FM

Lesedi FM

% of unemployed listeners

Source: BRC RAMS, Jan 2019-Jun 2019

0

100

200

300

400

500

600

0%

10%

20%

30%

40%

50%

60%

Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5

Index

Lis

tener

% o

f S

EM

SEM % Index

0

50

100

150

200

0%

5%

10%

15%

20%

25%

30%

15-24 25-34 35-44 45-54 55-64 65+

Index

Lis

tener

% A

ge

Age % Index

284,000

462,000

581,000

295,000

258,000

257,000

7 Day Cume. Mon-Sun (00:00-24:00)

Day Cume. Mon-Sun (00:00-24:00)

Day Cume. Sunday (00:00–24:00)

Day Cume. Saturday (00:00–24:00)

Day Cume. Mon–Fri (00:00–24:00)

4 Week Cume. Mon–Sun (00:00-24:00)

Audience

Age SEM

LSM

0

100

200

300

400

500

600

700

800

900

0%

5%

10%

15%

20%

25%

30%

35%

LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10

Index

Lis

tener

% o

f LS

M

LSM % Index

Source: BRC RAMS, Jan 2019-Jun 2019

Ave. Age 44

57%43%

Community Size Device

Radio

Mobile phone

Vehicle radio

Location

Ethnicity

ACI (Black)

Gender Parents

Are parents/

guardians

Purchase Decision

Mainly or partly

responsible for

shopping in the

household.

90%

8% 2%

Metro

Urban

Rural

78%

25%

69% 3%

19%

73%

82%

0% 20% 40% 60% 80% 100%

Other

Work

Vehicle

Home

33%

45%

9%

13%

African

White

Indian

Coloured

55% 63%90%

Source: BRC RAMS, Jan 2019-Jun 2019

TGISA 2018 C

0

20

40

60

80

100

Au

die

nce

s in ‘00

0

702 reaches just under 100,000 listeners on average in the breakfast drive - building listenership from as early as 05:00 and running to 09:00. Eusebius follows the

Breakfast drive with a robust debate dropping to the Xolani Gwala Show and then easing into the afternoon with Azania’s more lifestyle driven show. Weekdays close with

an early evening lift between 16:00 -17:45 in the Afternoon Drive. The Money Show with Bruce Whitfield runs from 18:00 -20:00, which also attracts a sophisticated digital

and podcast audience.

Source: BRC RAMS, Jan 2019-Jun 2019

Early

BfastEusebius Night Talk With Aubrey

Fri M SSports

Talk

M-Thu

Bfast with

BonganiX G Azania

Noon Drive

Joanne

Money

Show

Saturdays deliver the highest audience on the Weekend Breakfast with Refiloe Mpankanyane. Kenny Maistry delivers the second highest audience peak at

11:00 to 11:15.

0

20

40

60

80

100

Au

die

nce

s in ‘00

0

Source: BRC RAMS, Jan 2019-Jun 2019

Kenny Maistry Nonn Botha Unplugged JukeboxThis is

Africa

Breakfast with Refiloe

Mpankanyane

0

20

40

60

80

100

Au

die

nce

s in ‘00

0

The Weekend Breakfast with Phemelo Motene on Sundays reaches 68 000 listeners on average at its peak. Kenny Maistry delivers the highest Soulful

Sundays audience at 11:00-11:15, followed by Paul Mtirara in the afternoon.

Source: BRC RAMS, Jan 2019-Jun 2019

Breakfast with Refiloe

MpankanyanePaul Mtirara

Buhle

MaduniniNonn Botha

Gushwell

BrooksKenny Maistry

Saturday Day CUME

Daypart Audience

05:00-06:00 20,000

06:00-10:00 146,000

10:00-14:00 125,000

14:00-18:00 86,000

18:00-21:00 63,000

21:00-24:00 22,000

00:00-04:00 3,000

04:00-05:00 3,000

Mon – Fri Week CUME

Daypart Audience

05:00-06:00 48,000

06:00-09:00 260,000

09:00-12:00 169,000

12:00-13:00 80,000

13:00-15:00 107,000

15:00-18:00 179,000

18:00-20:00 111,000

20:00-22:00 69,000

Google Analytics, Triton Digital, Facebook, Twitter

Daypart Audience

05:00-06:00 13,000

06:00-10:00 139,000

10:00-14:00 123,000

14:00-18:00 95,000

18:00-21:00 59,000

21:00-24:00 26,000

00:00-04:00 10,000

04:00-05:00 2,000

Sunday Day CUME

Source: BRC RAMS, Jan 2019-Jun 2019

Sunday Day CUMEWebsite (August 2019)

Unique Users 682 989

Page Impressions 1 525 198

Social Media (August 2019)

Twitter Followers 707 656

Facebook Fans 274 354

Newsletters (August 2019)

702 83 143

Business Wrap 28 325

EWN 115 958

Streaming (August 2019)

Session Starts 860 614

Listener CUME 206 674

Ave. TSL 00:46

Gauteng

Weekdays

04:00-06:00 Early Breakfast

06:00-09:00 Breakfast with Bongani Bingwa

09:00-12:00 The Eusebius McKaiser Show

12:00-13:00 The Xolani Gwala Show

13:00-15:00 The Azania Mosaka Show

15:00-18:00 Afternoon Drive with Joanne Joseph

18:00-20:00 The Money Show with Bruce Whitfield (Mon-Thu)

20:00-00:00 Night Talk with Aubrey (Mon-Fri)

18:00-19:00 The Money Show with Bruce Whitfield (Fri)

19:00-20:00 Sports Talk with Buhle Madulini (Fri)

00:00-04:00 Late Night Talk (Mon-Thu)

Saturdays

00:00-06:00 Best of 702

06:00-10:00 Weekend Breakfast with Refiloe Mpakanyane

10:00-14:00 702 Music with Kenny Maistry

14:00-18:00 702 Music with Nonn Botha

18:00-20:00 This is Africa with Richard Nwamba

20:00-22:00 Best of Azania Mosaka Unplugged (Repeat)

22:00-24:00 The Jukebox

Sundays

00:00-06:00 Best of 702

06:00-10:00 Weekend Breakfast with Refiloe Mpakanyane

10:00-13:00 Soulful Sundays with Kenny Maistry

13:00-16:00 Soulful Sundays with Paul Mtirara

16:00-19:00 Soulful Sundays with Nonn Botha

19:00-21:00 Sports Talk with Buhle Madulini

21:00-00:00 Night Talk with Gushwell Brooks

www.primediabroadcasting.co.za

Visit our website to find Audience profiles, footprints, case studies and more.

We look forward to telling your story