Games & Storytelling - Bruno Scartozzoni
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Storytelling & Games
description
Transcript of Games & Storytelling - Bruno Scartozzoni
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Storytelling
& Games
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ativaesporte.com.br
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Oi!
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Oi!
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Cinema
Publicidade
Política
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Sim, eu já
trabalhei de
gravata um
dia!
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POR QUE A AUDIÊNCIA DA TV
CAI DURANTE O INTERVALO
COMERCIAL?
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POR QUE ATÉ OS PIRATAS SE DÃO AO
TRABALHO DE CORTAR ESSES
INTERVALOS?
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HISTÓRIAS = ENTRETENIMENTO +
SERVIÇO
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Quebra de Rotina
Protagonista
Conflito
Transformação
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CONSUMIDOR
MÍDIA
MARCA
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CONSUMIDOR
MÍDIA
MARCA
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CONSUMIDOR
MÍDIA
MARCA $$$
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Marcas pegando carona em
conteúdo...
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Marcas pegando carona em
conteúdo...
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