Infográfico SAP Forum Brasil 2014
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Transcript of Infográfico SAP Forum Brasil 2014
FORUM BRASIL
SAP FORUMBRASIL
FORUM BRASIL
Most mentioned accounts
SOCIAL MEDIA MENTIONS
@tobiashofmann 1.08% 16
@FelipePlets 1.15% 17
@SAPpmes 1.35% 20
@lucattelli 1.55% 23
@ronildorsantos 1.69% 25
@marlosimon 1.69% 25
@ruinogueira 1.82% 27
@HDSBrasil 3.11% 46
@Sapdevs 3.11% 46
@SapBrasil 4.59% 68
Account Percentage #Mentions
FORUM BRASIL
Share of voice: brand sentiment during the coverage of the event in social channels.400
Feb 11 Feb 12 Feb 13
300
200
100
0
Negative 0% Neutral 47.1% Positive 52.9% Unknown 0%
Top hashtags during SAP Forum Brasil
#SAPForum 88.45% 1,309
#Brasil 76.69% 1,135
#EuNoSAPFORUM 13.18% 195
#sap 5.2% 77
Hashtag Percentage #Mentions
FORUM BRASIL
There were no negative mentions during the SAP Forum Brasil coverage.We achieved almost 53% of positive sentiment during the coverage, as most users showed their interest commenting on the main conferences, quotes of the speakers and
the great atmosphere of the event in social channels.
Positive: Neutral:
FORUM BRASIL
Word Cloud: the main words mentioned in social channels during SAP Forum Brasil.
mobilidade
moveis
empresas
stand
clientes
forum
code jamconheça
pela
soluçoes
inovaçaonegocio
developersvisite
processos
voce diasao
pao
presidente
plataformaucp
palestra
negocios
ate
vantagem
sucesso
futuro
social
evento
começa
vai
track
Brasil
empresa
sap hana
conhecer
session
2014
estande
soluçao
tecnologia
hitachi
FORUM BRASIL
Ages Ranges
Age Range
Under 15 0.63%
15-17 0.63%
25 - 44 was the age range with the highest participation during the promotionand coverage of the event, representing 73% of the audience.
18-24 10.69%
45-54 1.89%
55-64 7.34%
65 and up 5.03%
% Mentions
Demographics
Gender
Male42.76%
Female38.16%
Company19.8%
FORUM BRASIL
Country (#Tweets)
Sao Paulo
Taboa da Serra
Sao Leopoldo Rio de Janeiro
6.45%
Bauru4.74%
Rest ofthe world
3.8%
Porto Alegre
2.09%
The SAP Forum Brasil took place in São Paulo, where the highest number of comments related to the event were made, and the city where some of the most important SAP
partners are based.
Belem
1.52%
FORUM BRASIL
Devices
Mobile usage is growing exponentially in the region: 51% of interactions were made froma mobile device, mentioning the official event hashtags and following the live coverage.
Application Percentage #Tweet
Web 22.3% 330
Twitter for Iphone 19.12% 283
Hootsuite 16.69% 247
Sprinklr 11.35% 168
Twitter for Android 7.84% 116
Twitter for Ipad 6.22% 92
Tweetbot for IOS 2.5% 37
Instagram 1.35% 20
Twitter for Blackberry 1.22% 18
Twitter for Windows 1.22% 18
Other 21.32%Mentions
Desktop 27.05% Mentions
Mobile 51.63%Mentions
FORUM BRASIL
A glimpse at some of the mentions
FORUM BRASIL
Social Media Wall initiative
Through the in-house initiative "Social Media Wall". attendees were invited to interact with the brand with the hashtag #EuNoSAPForum, thus fostering participation with innovative ideas.
The total reach of the Social Media Wall in twitter during SAP Forum Brasil was 2.8 millions.
The user @DianaHDS ranked at 1st place generating 63 tweets.
FORUM BRASIL
The hashtag #EuNoSAPForum of the initiative “Social Media Wall” reached almost 13% of the mentions related to the event, achieving the third place behind the official event hashtags #SAPForum and #Brasil.
25 - 44 was the age range with the highest participation during the promotion and coverage of the event, representing 73% of the audience.
Almost 52% of users used a mobile device to execute an action.
“ Technology” , “SAP”, “talk”, “business”, “hana” and “solutions” were the words associated to the event.
There were no negative mentions during the event. We achieved a 53% of positive sentiment with the content published.
Highlights