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Ingls 3

(ESPM) As questes de 01 a 04 referem-se ao texto abaixo.

I conic Adman

David Ogilvy loved what he sold, and sold only what he loved. "At 60 miles an hour the loudest noise in this

new Rolls-Royce comes from the electric clock," he wrote for a favorite client in 1959. Years later, deciding

the quality of the famous car was no longer up to snuff, he________ the account. Dead at 88, the British-

born founder of the Ogilvy & Mather agency was the driving force in a creative revolution that swept the

industry in the '60s. "The consumer is not a moron," he often said. "She is your wife. Try not to insult her

intelligence."

(Newsweek, August 2, 1999)

01. Assinale, na folha de respostas, a letra correspondente alternativa que preenche corretamente a lacunado texto.

(A) opened

(B) gave

(C) dropped

(D) charged

(E) credited

02. (ESPM) No texto, was no longer up to snuffsignifica que o carro

(A) deixara de ser econmico.

(B) perdera a qualidade.

(C) j no era competitivo.

(D) tornara-se demasiado popular.

(E) perdera suas linhas modernas.

03. (ESPM) Do texto que Ogilvy produziu em 1959 infere-se que o Rolls Royce

(A) forty-nineth e forty- fiveth

(B) fourty-ninth e fourty- fiveth

(C) forty-ninth e forty-fifeth

(D) fortyth-ninth e fortyth- fifth

(E) forty-ninth e forty-fifth

04. (ESPM) De acordo com o texto, Ogilvy

(A) morreu aos 88 anos de idade.

(B) fundou a agncia Ogilvy & Mather em 1988.(C) revolucionou a indstria automobilstica na dcada de 60.

(D) dirigia suas campanhas para o pblico feminino.

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(E) sabia que era fcil convencer o consumidor.

(FUVEST) Texto para as questes de 05 a 07

The role of women in Spanish society has changed fast since the country became a democracy after General

Franco died in 1975. He had swapt away liberal reforms introduced in the 1930s, when Spain was a

republic. For women specifically, these included a benevolent divorce law and certain property rights. In the

1930s many women played a big part on the left, oftem fighting side by side with men in the pro-Republicmilitias during the 1936-39 civil war. But after it the new regime, for the most part applauded by the church,

put them back in the home as wives and mothers, with divorce forbidden and working outside frowned on.

Change began in the 1960s when Spain opened up to tourists. Faced with competion from sexually liberated

north Europeans, Spanish women "declared war on them, on men and on their elders", in the words of Lucia

Graves, author of "A Woman Unknown", which recounts her life as an Englishwoman married to a Spaniard

at the time. That aggressive self-assertion continues.

Not wholly successfully. At universities, women students now outnumber men. A typical couple has one or

two children these days, a far cry from the days when families of eight or ten were common. But Spanish

women still face the problems of their sisters in nothern Europe. Their progress at work is often blocked,

their pay often lower than men's.

The Economist, August 11th 2001

* role (= part) = papel, funo

* to change = mudar

* fast= rapidamente

* since = desde

* country = pas

* to become (became, become) = tornar-se

* after= depois

* to die = morrer

* to sweep away = abolir* in the 1930s = nos anos 30, na dcada de 30

* law = lei

* property rights = direitos de propriedade

* on the left= na esquerda

* often = freqentemente

* to fight side by side = lutar lado a lado

* wives = esposas

* forbidden = proibido

* to work outside = trabalhar fora

* to frown on = desaprovar

* to face = deparar-se com

* competition = concorrncia

* elders = idosos

* to recount= recontar

* Spaniard= espanhol

* at the time = naquela poca

* self-assertion = autoconfiana

* wholly = totalmente

* to outnumber= superar, em nmero

* couple = casal

* a far cry = muito distante* still= ainda

* pay = pagamento

* lower = inferior

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05. According to the passage, since 1975.

(A) the role of left-wing Spanish women has changed quite fast.

(B) the new regime has faced problems when bringing about changes in the role of Spanish women.

(C) there have been changes in the role of Spanish women.

(D) Spanish women have played an important part in the government's adoption of reformist policies.

(E) many Spanish women have assumed the hole of social reformers.

06. (FUVEST) The passage states that

(A) most of the liberal reforms introduced in the 1930s were appreved by church.

(B) liberal reforms introduced when Spain was a republic were abolished under Franco's regime.

(C) many Spanish women fought in the pro-Republic militias in the early 1930s.

(D) all liberal reforms introduced when Spain was a republic benetifed women.

(E) Spanish women obtained a benevolent divorce law and certain property rights after Franco died.

07. (FUVEST) The passage tells us that after the civil war

(A) divorced women were not allowed to work outside.

(B) the church prohibited wives and mothers from working outside.

(C) most women continued to fight for liberal reforms.

(D) many women were unwilling to work outside.

(E) Spain was under a regime that no longer allowed divorce.

08. (ESPM) O modal que substitui adequadamente a expresso sublinhada em We have to dismantle thecorruption machine:

(A) must

(B) can

(C) should

(D) might

(E) would

09. (ESPM) Passando afrase This is a sign of new times para o discurso indireto, temos:

(A) That is being a sign of new times.

(B) That was a sign of new times.

(C) This were a sign of new times.

(D) That were a sign of new times.

(E) This are a sign of new times.

10. (ESPM) Na voz passiva, a frase Cardoso has done a lot to help the trend tem a seguinte equivalncia(com a omisso do agente):

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(A) A lot has been done to help the trend.

(B) A lot was done to help the trend.

(C) A lot has being done to help the trend.

(D) A lot has done to help the trend.

(E) A lot is being done to help the trend.

QUESTO RESULTADO ALT. CORRETA

1 Errou =( C

2 Errou =( B

3 Errou =( C

4 Errou =( A

5 Errou =( C

6 Errou =( B

7 Errou =( E

8 Errou =( A

9 Errou =( B

10 Errou =( A