John Lock: Londres 2012 e Política nas Nações Olímpicas

8/6/2019 John Lock: Londres 2012 e Poltica nas Naes Olmpicas

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John LockJohn LockDirector, 2012 OfficeDirector, 2012 OfficeUniversity of East LondonUniversity of East London

LondresLondres 20122012

PolPolticatica nasnas NaesNaesOlmpicasOlmpicas

London 2012 Games andLondon 2012 Games and

Policy in Olympic NationsPolicy in Olympic Nations 11


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University of East LondonUniversity of East London

Uma universidade que participaUma universidade que participana construo da localidadena construo da localidade--involvida em regenerao urbanainvolvida em regenerao urbana

atravs de pesquisa, ensino,atravs de pesquisa, ensino,parcerias e desenvolvimentoparcerias e desenvolvimento

A placeA place--shaping universityshaping university engaged inengaged inregeneration through scholarship, teaching,regeneration through scholarship, teaching,partnership and developmentpartnership and development

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Olympic ParkOlympic Park

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17,000 estudantes (5 do Brasil!)17,000 estudantes (5 do Brasil!)117,000 students7,000 students from 120 countries (five from Brazil!)from 120 countries (five from Brazil!)

Incluindo 7,000 de Londres LesteIncluindo 7,000 de Londres LesteIncluding 7,000 east LondonIncluding 7,000 east London

60% de minorias tnicas60% de minorias tnicas60% ethnic minority60% ethnic minority

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University of East LondonUniversity of East LondonImpacto econmico no ReinoImpacto econmico no Reino

Unido 0.8 bilies de reaisUnido 0.8 bilies de reaisUKUK economic impacteconomic impact -- 0.3bn0.3bn

78%78% dada pesquisapesquisa dede qualidadequalidadeinternacionalinternacional78% of research rated internationally recognised78% of research rated internationally recognised

3. no Reino Unida para o ensino3. no Reino Unida para o ensino distncia distnciaThird in UK for distance learningThird in UK for distance learning

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Our Olympic/Our Olympic/ParalympicParalympic goalsgoals

Host USOC in GamesHost USOC in Games--timetime

Use the Olympic Park for sportUse the Olympic Park for sport

Enhance research andEnhance research andscholarshipscholarship

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11.. A aproximao aos Jogos e ao LegadoA aproximao aos Jogos e ao LegadoAApproach to Games & Legacypproach to Games & Legacy

LondresLondres 2012 e2012 ePolPolticatica ddasas NaesNaes OlmpicasOlmpicasLondon 2012 Games and Policy in Olympic NationsLondon 2012 Games and Policy in Olympic Nations

2.2. Attudes polticas em relao aosAttudes polticas em relao aosJogosJogosPPolitical attitudes to Gamesolitical attitudes to Games

3. Questes a considerar3. Questes a considerarIssuesIssues

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EstEstdiodio [courtesy London 2012]

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Centro AquticoCentro Aqutico [courtesy London 2012]

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Parque OlmpicoParque Olmpico viso para 2014viso para 2014

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1. Aproximao aos Jogos e ao Legado1. Aproximao aos Jogos e ao LegadoApproach to Games & LegacyApproach to Games & Legacy

Olympadas e ParaolmpiadasOlympadas e ParaolmpiadasOlympics and ParalympicsOlympics and Paralympics

Realiza oRealiza oDeliveryDelivery

Alguns NmerosAlguns NmerosNumbersNumbers

GovernanaGovernanaGovernanceGovernance 1111


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Olympadas e ParaolmpiadasOlympadas e ParaolmpiadasOlympics and ParalympicsOlympics and Paralympics

Comit Olmpico Internacional (COI)Comit Olmpico Internacional (COI)e Comit Paraolmpico Internacionale Comit Paraolmpico InternacionalInternational Olympic Committee, InternationalInternational Olympic Committee, Internationalara ymp c omm eeara ymp c omm ee

Associo Olmpica Britnica eAssocio Olmpica Britnica e

British Olympic Association [BOA]British Olympic Association [BOA],,ParalympicsGBParalympicsGB

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RealizaoRealizaoDeliveryDelivery

Olympic Delivery Authority [ODA]Olympic Delivery Authority [ODA]

orgo estatutrioorgo estatutriostatutory bodystatutory body

constri os estdios e infraestruturasconstri os estdios e infraestruturasbuilds the venuesbuilds the venues

Comit Organizador dos Jogos Olmpicos eComit Organizador dos Jogos Olmpicos eParaolmpicosParaolmpicos [LOCOG][LOCOG]London Organising Committee of the Olympic Games andLondon Organising Committee of the Olympic Games andParalympic Games [LOCOG]Paralympic Games [LOCOG]

companhia privadacompanhia privadaprivate companyprivate company

organiza os jogos prpriamente ditosorganiza os jogos prpriamente ditos

runs the Gamesruns the Games 1313


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Alguns NmerosAlguns NmerosNumbersNumbersR$25.2 bilhes de investimentosR$25.2 bilhes de investimentos

pblicospblicos9.325bn public funding9.325bn public funding

R$25.2 bilhes de contratosR$25.2 bilhes de contratosassinados por ODA e LOCOGassinados por ODA e LOCOG6bn contracts procured by ODA and LOCOG6bn contracts procured by ODA and LOCOG

98% dos fornecedores da ODA98% dos fornecedores da ODAesto baseados no Reino Unidoesto baseados no Reino Unido98% of ODA suppliers based in UK98% of ODA suppliers based in UK

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GovernanaGovernanaGovernanceGovernance Concelho de Administrao OlmpicoConcelho de Administrao OlmpicoOlympic BoardOlympic Board

Ministro dos Jogos OlmpicosMinistro dos Jogos OlmpicosOlympic MinisterOlympic Minister-- Prefeito de Londres,Prefeito de Londres,

Mayor of London,Mayor of London,

-- Presidentes de LOCOG e BOAPresidentes de LOCOG e BOAChair of LOCOG, Chair of BOAChair of LOCOG, Chair of BOA

Executivo Olmpico GovernamentalExecutivo Olmpico GovernamentalGovernment Olympic ExecutiveGovernment Olympic Executive

responde ao Ministro dos Jogosresponde ao Ministro dos Jogosresponsible to Olympic Ministerresponsible to Olympic Minister

responsvel por manter jogos dentro do horrio eresponsvel por manter jogos dentro do horrio eoramento e valorizar os investimentos pblicosoramento e valorizar os investimentos pblicosGames on time, on budget, value for moneyGames on time, on budget, value for money

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Five host boroughsFive host boroughs

Olympic Park Legacy CompanyOlympic Park Legacy Company owned b Government andowned b Government and

Mayor of LondonMayor of London

Five Host BoroughsFive Host Boroughs

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2. Political attitudes to Games2. Political attitudes to Games

Not Left v RightNot Left v Right

Policy v MediaPolicy v Media

Public interest v Olympic brandPublic interest v Olympic brand

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Not Left v RightNot Left v Right

Common political objectiveCommon political objective regeneration of east Londonregeneration of east London

From Ken Livingstone to BorisFrom Ken Livingstone to BorisJohnsonJohnson no importantno importantdifferencedifference

2010 General Election2010 General Election not annot anissueissue

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London v CountryLondon v Country

Diverting investmentDiverting investment

(although east London(although east Londondeprivation worst in England)deprivation worst in England)

Old v new economies andOld v new economies andculturescultures

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Policy v MediaPolicy v Media

Political sensitivity is cost andPolitical sensitivity is cost andbenefitbenefit

Media looking for negativeMedia looking for negativestoriesstories

Millennium Dome / O2Millennium Dome / O2 mediamediasuccess = failure, politicalsuccess = failure, politicalfailure = success!failure = success!

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3. Issues3. Issues

A Great GamesA Great Games

ConvergenceConvergence

Knowns and unknownsKnowns and unknowns

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A Great GamesA Great Games

Olympic and Paralympic GamesOlympic and Paralympic Gamesseen to be successfulseen to be successful touchstone of reputation fortouchstone of reputation for

Londons LegacyLondons Legacy

Interconnectedness ofInterconnectedness of

implementation then Gamesimplementation then Gamesthen Legacythen Legacy

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Immediate impactImmediate impact

Renewal of placeRenewal of place

VolunteersVolunteers

Public opinionPublic opinion

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ConvergenceConvergence

Within 20 years theWithin 20 years thecommunities who host thecommunities who host the2012 Games will have the2012 Games will have the

same social and economicsame social and economicchances as their neighbourschances as their neighboursacross London. Strategicacross London. Strategic

Regeneration Framework ofRegeneration Framework ofFive Host Boroughs, Mayor ofFive Host Boroughs, Mayor ofLondon, Government.London, Government.

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Knowns and UnknownsKnowns and Unknowns

Technology adoptionTechnology adoption

,,

economy, cultureeconomy, culture

The world is everything that isThe world is everything that isthe case [Wittgenstein]the case [Wittgenstein]

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BrasilBrasil United KingdomUnited Kingdom

2012 London2012 London2014 Brasil2014 Brasil

2018 England?2018 England?

And...And...

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In the details...In the details...

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John Lock: Londres 2012 e Política nas Nações Olímpicas

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