manual de normas ips
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Transcript of manual de normas ips
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Codificação da marca
A Ideia da marca é utilizar uma mascote para ajudar a familiarizar as pessoas com o acto de dar sangue.
Através da mascote de carácter antropomórfico, pretende-se suavizar o processo da dádiva de sangue, de forma a ultrapassar os medos e receios da parte dos dadores.
A Marca
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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Tipografia- Aller Bold
Tipografia- Aller Regular
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INSTITUTO PORTUGUÊSDO SANGUE
-25-38
Tipogra�a- Aller
INSTITUTO PORTUGUÊSDO SANGUE
INSTITUTO PORTUGUÊS DO SANGUE-25-38
INSTITUTO PORTUGUÊS DO SANGUE
0,17
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IPSANGUE.ORG
IPSANGUE.ORG
CENTRO REGIONAL DO PORTO
Tipogra�a- Aller
-17
INSTITUTO PORTUGUÊS DO SANGUECENTRO REGIONAL DO PORTO
INSTITUTO PORTUGUÊS DO SANGUECENTRO REGIONAL DO PORTO
IPSANGUE.ORG
-42 -47 -50
-38 -20
0,10
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INSTITUTO PORTUGUÊSDO SANGUE
IPSANGUE.ORG
IPSANGUE.ORGCENTRO REGIONAL DO PORTO
IPSANGUE.ORGCENTRO REGIONAL DE LISBOA
INSTITUTO PORTUGUÊS DO SANGUE
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INSTITUTO PORTUGUÊS DO SANGUECENTRO REGIONAL DO PORTO
INSTITUTO PORTUGUÊS DO SANGUECENTRO REGIONAL DE LISBOA
INSTITUTO PORTUGUÊS DO SANGUECENTRO REGIONAL DE COIMBRA
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INSTITUTO PORTUGUÊSDO SANGUE
IPSANGUE.ORG
IPSANGUE.ORGCENTRO REGIONAL DO PORTO
IPSANGUE.ORGCENTRO REGIONAL DE LISBOA
INSTITUTO PORTUGUÊS DO SANGUE
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INSTITUTO PORTUGUÊS DO SANGUECENTRO REGIONAL DO PORTO
INSTITUTO PORTUGUÊS DO SANGUECENTRO REGIONAL DO PORTO
INSTITUTO PORTUGUÊS DO SANGUECENTRO REGIONAL DO PORTO
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INSTITUTO PORTUGUÊSDO SANGUE IPSANGUE.ORG
IPSANGUE.ORGCENTRO REGIONAL DE LISBOA
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INSTITUTO PORTUGUÊSDO SANGUE
IPSANGUE.ORGCENTRO REGIONAL DE LISBOA
INSTITUTO PORTUGUÊSDO SANGUE
IPSANGUE.ORGCENTRO REGIONAL DE LISBOA
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IPSANGUE.ORG IPSANGUE.ORG IPSANGUE.ORG
IPSANGUE.ORG IPSANGUE.ORG IPSANGUE.ORG IPSANGUE.ORG
IPSANGUE.ORG IPSANGUE.ORG IPSANGUE.ORG IPSANGUE.ORG
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CENTRO REGIONAL DO PORTO
INSTITUTO PORTUGUÊSDO SANGUE
IPSANGUE.ORG IPSANGUE.ORGCENTRO REGIONAL DO PORTO
a
b
1/2
b
1/2 a
1/2
ba
INSTITUTO PORTUGUÊSDO SANGUE
b1/2 a
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IPSANGUE.ORG
IPSANGUE.ORG Tamano minimo Ecrâ
Pantone: 485c
Red: 237
Green: 28
Blue:36
Cyan:0
Magenta:100
Yellow:100
Black:0
INSTITUTO PORTUGUÊSDO SANGUE
INSTITUTO PORTUGUÊSDO SANGUE Tamanho minimo leitura
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IPSANGUE.ORG IPSANGUE.ORG
IPSANGUE.ORG
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