Presented by:Megha TomarShubham HayaranChetan Chahar

PERSONAL CARE

SERVICES

Personal Care Services are a range of human assistance services provided to persons with disabilities and chronic conditions which enables them to accomplish tasks that they would normally do for themselves if they did not have a disability. Assistance may be in the form of hands-on assistance or cueing so that the person performs the task by him/her self.

What is Personal Care Services?

Users of Personal care servicesBusiness ExecutivesAdvertisement ProfessionalsModels, Air hostessCine/TV/Theatre artistsFrontline staff of the business organizationBrides & Bridegrooms For wedding and receptionDomestic and Foreign Tourists

Market Segmentation for Personal Care Organization

Profession• Business Executives• Artists• Models• Air Hostess

Age • Teens• Youths• Age-old

Region • Rural• Urban• Industrial Towns

Sex • Male • Female

Wedding • Bride• Bridegroom• Married, Unmarried

Marketing Mix for Personal Care Organizations

The Product MixThe Promotion MixThe Price MixThe Place MixThe Process MixPhysical Evidence &AttractionsThe People

Marketing Information System For Personal Care OrganizationsLike other organizations, the personal care organizations also needs to manage the information in such a way that the outdated services are innovated much earlier than the leading competitors.With the changing business environment we find change in our lifestyles. The emerging trends in income, education, transportation, communication, profession influence lifestyles substantially.The marketing information system helps in identifying the emerging trends.