Operação Hands English

8/14/2019 Operao Hands English

1/31

Apresentao HandsAgosto, 2007


2/31

Hands acts as a consultant in creation, planning end execution of mobilecampaingns, working with advertising companies briefings.

We offer to the Brazilian market chances of marketing in integrated services

mobile

We act identifying chances and planning solutions for advertising, promotion,events and relationship.

We center the attendance of the agency for all its mobiles demand,

mobilizing partners and creating a mechanic for the campaign.

How can we help?


3/31

Posio Central na Cadeia de Valor


4/31

Posio Central na Cadeia de Valor


5/31

Hands is the Latin American pioneer and one of the most successful companies on carrying

content and services from the Internet to mobile devices. Acting in Brazil since 1998, thecompany conquered a remarkable position in the market, thanks to its state-of-the-art publishingtechnology (WAP2.0 handsets and offline smartphones and PDAs), diversified content thatincludes more than 150 channels, and consumer free services based mainly on m-advertisingmodel. Their well recognized content partners are Folha de S. Paulo, Abril, Globo Online, GazetaMercantil, Agncia Estado, Guia da Semana and Climatempo.

More than a simple service, the initiative represents an innovative and unseen business model inthe whole world, whose objective is to stimulate the adoption of Internet access through mobiledevices as a daily tool to the final consumer. Hands is located in the center of Brazilians wirelessvalue chain, promoting business and results among its main participants: mobile carriers,technology suppliers, content providers, advertisers, corporations and final consumers of mobileservices.

Due to Hands extremely qualified public, composed by executives, entrepreneurs and highly-paidself-employed professionals, Hands is today considered as one of the most sophisticated andsegmented media of the country. The company commercializes sponsorships and advertising inits portal for companies like Ita and Bradesco (the two major private banks), Nokia, AmericanAirlines, Nissan, Intel, Peugeot, Microsoft, AMEX, IBM, Land Rover, Motorola and VISA. HandsMobile Portal (wap.hands.com.br) can be accessed by customers of any mobile operator withtheir screen colored cellular browsers, without the necessity of installing any software.

About Us


6/31

Advertises allow a series of free information, opened for all users. To access

restricted areas, consumers could buy Hands Mobile Portal monthly and dailysubscriptions through their phone bills or pre-paid cards of the affiliated operators,as well as in Hands website.

Due to the consolidation of advertising sales to this public, the company surpassedthe entire revenue of 2005 (R$ 1.2 million) in the second quarter of 2006, expecting

to reach R$ 2.4 million in sales until the end of 2006 (almost 200% growth in oneyear!). The customers base with access to the portal should reach 1 million in 2007,being foreseen a conversion of 100.000 paid users and revenues of R$ 6 million in2007.

Hands also acts as an outsourcer of strategy and mobile technology to Brazilian Top500 organizations, implementing, operating and distributing corporative mobile sites

for customers as Petrobras (Oil & Gas), CVRD (Mining), Prudential (Insurance),Sanofi-Aventis (Pharmaceutical), Blockbuster (Entertainment), and Fator Corretora(Financial markets).

About Us


7/31

Sites Mveis - Desenvolvimento e Operao

Specialized in mobilizing businesses and operations of organizations of all the areas of theeconomy:

The exclusive Hands platform, guarantees the adequate formatting of the content in anyequipment (they are more than 300 combinations), from the texts, tables and imagesremotely for the supplier, in an only source XML or WebService interface.

Hands is concernerd about compatibility with hundreds of different devices, technological

evolution and reports of accesses.

Exemplos de sites mveis desenvolvidos sob a plataforma Hands: Blockbuster, Folha Online, Investnews, Maplink e JB Online.


8/31

Celulares: acesso online por qualquer operadora

+170 canais of content and services

WebsitesWebsitesHome HandsHome Hands

Exemplos de sites mExemplos de sites mveisveisMobilized by HandsMobilized by Hands

celularescelulares palmtopspalmtops

The best content and services providers in one WAP Site designed for operation in

small screens.

Portal Mvel Hands


9/31

Provedores de Contedo e Servio


10/31

Mobile Advertising

Comercializao de espaos publicitrios no Portal Mvel Hands e em mais de 170 sites

mveis de provedores operados pela empresa

M-Advertising representa 85% da receita total da Hands

Domnio e liderana :

Iniciativa para definio de modelo consensual nas operadoras, para padronizar operao e

alavancar as vendas

- Know-how em precificao e formatao de ofertas

- Tcnicas de comercializao apuradas

- Excelente penetrao e reconhecimento no mercado

- Processos de acompanhamento e ps-venda estabelecidos

- Plataforma para distribuio e auditoria de m-advertising

- AdSpace Server (mdulo da Plataforma Hands Remix)

- Cases: 80% de clientes recorrentes

- Modelo de negcios rentvel, acordado com todos os provedores


11/31


12/31


13/31

Estado

Cidade

Logradouro

NmeroOK

Case: Mobile Advertising

Usurio clica no banner e direcionado para um site WAP de

localizao de agncias ITA.

Cliente: Ita

Agncia: Africa


14/31

Case: Mobile Advertising

Cliente: Petrobras

Agncia: Que


15/31

Principais Clientes

80% so clientes recorrentes

(anunciam a primeira vez e seguem utilizando a mdia)
http://www.brandsoftheworld.com/brands/0000/2333/Mercedes-Benz.epshttp://www.dhl.com.br/publish/br/pt.high.htmlhttp://www.fastshop.com.br/default.aspx


16/31

Solues SMS


17/31

SMS Meio de comunicao eficaz

SMS marketing goals

The key goals of an SMS marketing campaign are:

Increase the brands awareness

Collect data on customers interests and demographics

Collect customers mobile numbers for future push campaigns

Collect data on the advertising success rate.

The longer you can keep the customer interacting with the brand, the more effective the

message can be. Each 160-character message in an SMS has room for advertising.

Every time the customer requests another message from the brand becomes anopportunity to push new information to them.


18/31


Gaining feedback

There are a number of ways of getting feedback on the distribution and success of theadvertising campaign.

Depending on the budget and the choice of media, you can ask the customer to send in aspecific code which identifies where the customer heard about the service. There can be

a unique code for every customer (as Coca-Cola did, per bottle), for every publication(The Age, Channel Nine, and so on) or even for every city.

It all depends on what you want to achieve. You can then use this information to link thecustomers across related regions or campaigns, and even to find correlations betweenthe products they use.


19/31


Successful mobile marketing

The key features of a successful mobile marketing campaign are:

Simplicity: People are not interested in learning to use your mobile marketing system. Ifthey are there at all, they are there to interact with the brand and nothing else.

Interactivity: People expect feedback in a two-way medium such as SMS. They will loseinterest very quickly in a non-responsive service.

Personalisation: Using personal details about the customer in your interaction andremembering their preferences eases them into the interactive medium. Referring to thecustomers name and remembering where they have been before (and not repeating it)are just two ways of achieving this.

Relevance: It is important to link the brand with the campaign to gain the most impact.If the customer is to return to the brand or return to the product, you want them toremember as much as possible about both.

Incentive: Like all interactive campaigns, the customer needs to have a reason to

participate. Discounts, prizes and special offers are all useful tools to boost the value forthe customer to continue participation.


20/31

MT

MT

MO

MO

Interao comeando pelo Usurio:

(necessita forte divulgao do servio)

O usurio envia msg (MO) e recebe msg de retornoda empresa (MT):

MO = Mobile Originated

MT= Mobile Terminated

Empresa Empresa

SMS - Tipos de Interaes possveis

Interao comeando pela Empresa:

A empresa envia msg (MT) e recebe (ou no) msg dousurio (MO):

Exemplo de aplicao (promoo):


21/31

texto:petrobras nas ondas

para:27395

Enviar

Clique aqui:wap.petrobrasnasondas.com.br, edivirta-se!

SMS Corporativopara Large Account Hands

WAP-Push comLink para Site Mvel

Site MvelEm WAP 2.0

Mecnica similar ao e-mail Usurio envia a mensagem para o nmero destinado ao site mvel Recebe de volta um SMS com um link O link quando clicado ser direcionado ao site wap A pgina abre automaticamente.


Wap-Push


22/31


O usurio pode solicitar o cdigo ou aprpria empresa pode envi-lo, desde

que possua autorizao (opt-in).

Cupom de descontos

Apresenteeste cdigo

em nossaslojas e

obtenha 25%de desconto!

Apresenteeste cdigo

para entrarno show. Ele

seuingresso!

Ingressos

Cdigo de Barras


23/31

Mdia Espontnea


24/31

Meio & Mensagem


25/31

Gazeta Mercantil


26/31

Dirio do Comrcio


27/31

Teletime


28/31

O Globo


29/31

Dados de Pesquisa


30/31

Em 2005 foram vendidos mais celulares conectados Internet do que todos

os PCs existentes no planeta!

Em 2008 mais usurios acessaro a internet por celulares do que por PCs

As vendas de celulares crescem 42% ao ano contra 22% de PCs

59% dos usurios j acessam a Web utilizando seus celulares, sendo que25% utilizam o celular como mtodo primrio ou nico.

O servio de Internet mais lucrativo do mundo em 2005 foi o iMode,

especfico para acesso em celulares. O iMode sozinho lucrou mais do que

Google, Yahoo, eBay, Amazon e AOL somadas! No Brasil so 110 milhes de celulares, 50 milhes de usurios de SMS e 10

milhes de usurios de Web Mvel (WAP) contra 25 milhes em PCs

FONTES: Ipsos Research, Gartner, IDC, Tomi T Ahonen, Informa T&M

Dados do Mercado Mobile


31/31

Contato

Hands RJ

Av. Nilo Peanha, 50 gr 1301 Centro

Rio de Janeiro / RJ, cep 20020-100

(21) 2533-9425

Rosana Fortes

Marketing & Produtos

Hands | [email protected]/mobilize

(21) 8888-7777

Operação Hands English

Documents

Transcript of Operação Hands English