Transformao Digital Como vai afetar as empresas e nossas vidas?

Cezar Taurion Consultor senior ctaurion@gmail.com

Carlota Perez: Five Historical Waves of Economic and Social Transformation

Through several decades of history there have been shifts in the IT market that have helped clients gain new types of value

1980 2000

Mainframe

PC

Internet

Eras of IT Deployment - Illustrative

$

Challenge solved Value created

Mainframe automates high frequency

transactions

Transforms and scales back-office

functions, making possible modern

corporation

PCs automate individual transactions Transforms individual capability and

productivity, re-engineering the corporation

Internet automates interactions Transforms and launches business models,

accelerating the global economy

?

2020

4

Its now too late to have a digital strategy. What you need is a business strategy that includes digital (Institute for the Future)

Degre

e o

f econom

ic im

pact

(f

un

ctio

ns, in

du

str

ies, g

eo

gra

ph

ies)

Digital products and infrastructure

Digital products (e.g. Music,

Entertainment)

Infrastructure (e.g. Telco, Software, IT

Infrastructure)

Digital distribution and web strategy

e-commerce (e.g. Retail,

Electronics)

Efficiency through web strategy

(e.g. Government)

Late 1990s 2000s 2010s Limited

Time

Pervasive

Digital transformation is becoming pervasive

* Note: Digital transformation of business models impacts both public and private sector organization

Digital transformation of business

models*

Mobile revolution

Social media

Hyper digitization Power of analytics

A SOCIEDADE

HIPERCONECTADA

TECNOLOGIA

PERVASIVA E

COMPUTAO

SOCIAL

UM NOVO

AMBIENTE DE

TRABALHO

TUDO EM

TEMPO REAL

UMA NOVA

GERAO

Midias sociais fazem parte do dia a dia do brasileiro

Celulares/ smartphones/tablets j se igualam em numero

populao do planeta

As coisas acontecem muito rapido no mundo cada vez mais hiperconectado

Quem esta gerao digital?

Computing is not about computers anymore. It is about living!

Forecasts call for billions and billions of connected devices

24

In 2020, Over 30 Billion Connected

Devices Will Be In Use. Gartner

There will be 212 B devices or things

connected to networks by 2020 - IDC

Driven by reducing price per

connection and the consequent rapid

growth in the number of machine-to-

machine (M2M) connections, we

expect the number of connected

objects to reach 50bn by 2020 (2.7%

of things in the world). Cisco

There are more than 10 billion wirelessly

connected devices in the market today; with

over 30 billion devices expected by 2020.. ABI Research

From vehicles and smart phones to

containers and machines by 2015

more than six billion things will be

connected to the internet. Bosch

The 3rd generation of computing platform, the 3rd phase of the Internet, and the explosion of Big Data are colliding to form a perfect storm of disruption and transformation

Cloud Virtualization

Social

Business

Mobile

Big Data

Data

Visualization

Security

Sustain-

ability &

Green IT

Analytics

Consumerization

BYOD

Part of trend analysis is exploring how trends interact with each other

Gamification

Digital

Marketing

IoT

Cognitive Computing

Software

Development

(DevOps)

Mobile Adoption Continues to Explode

5.6 Billion

Personal Devices Sold

1 Trillion Connected

Devices

41% CAGR Wearable Wireless Devices

2013 2014 2015

And Ultimately Changing How Individuals Are Getting Things Done

62% use devices for work related email

47% use devices to read and write docs

41% use devices to access work related apps

Top Five Connected Applications Projected by 2020

Connected Car By 2020 90% of new passenger cars sold will have some form of vehicle platform, up from 10% in 2012

Clinical Remote Monitoring Clinical remote monitoring estimated to generate US$350 billion in healthcare cost savings and benefits

from pre-emptive action.

Security Enhanced remote monitoring and flexible security management is estimated to drive US$250 billion

worldwide by 2020

Assisted Living Saving associated with people being supported in their own homes rather than care homes will be

USD$270 billion.

Pay as you drive insurance UKs Automobile Association claims that PAYD can save drivers up to USD$1,300 per year.

Mundo cada vez mais data-driven...

Big Data refers to how to collect, store, and manage information that comes into an enterprise so that it can be harvested for decision making

31

E voc ainda pensava que lia sozinho(a)?

Sentiment Analysis

Buying is also shifting - towards pursuit of greater business value

Technology is

increasingly being

seen as a

strategic asset

for leaders

The CIOs role is being elevated and

reshaped to focus

increasingly on

business value

LOB influence

over IT spending

is continuing to

grow

Source:

IB

M Global CEO Study

2012

Survey Q1 What are

the most important

external forces that will

impact your

organization over the

next 3 to 5 years?

Over 75% of Smarter

Analytics, Commerce

and Workforce

software purchases

involve a C-Level LOB

exec in at least one

stage of the decision

process

By 2016, 80% of

new IT investments

will involve direct

participation by LOB

executives with

LOBs taking the lead

decision-maker role

in half or more of

those investments

By 2015, 35%

of enterprise IT

will be

managed

outside the IT

departments

budgets

35% Budgets to be outside IT

40% LOB will lead

75% Involve LOB

Source: MDI, Gartner, IDC respectively

More than one-third of CEOs see their CIOs

taking on a business leadership role outside of IT

By 2017, CIOs spending directed to initiatives

that grow or transform the business (as opposed

to cost reduction) will grow from 30% to 50% Source: IDC, Worldwide CIO Agenda Top 10 Predictions, 2013; Gartner Nexus of Forces Changes Everything, January 2013

http://www-935.ibm.com/services/us/en/c-suite/ceostudy2012/http://www-935.ibm.com/services/us/en/c-suite/ceostudy2012/http://www-935.ibm.com/services/us/en/c-suite/ceostudy2012/

1 2

3 4

CIO: Chief Innovation Officer (Chief Digital Officer) ou

Career Is Over?

No tem escolha: ou surfa a onda digital ou morre afogado...

Cezar Taurion ctaurion@gmail.com

@ctaurion

Facebook

Linkedin