Palestra de encerramento na Bits 2014: Transformacao Digital

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Transcript of Palestra de encerramento na Bits 2014: Transformacao Digital

  • Transformao Digital Como vai afetar as empresas e nossas vidas?

    Cezar Taurion Consultor senior [email protected]

  • Carlota Perez: Five Historical Waves of Economic and Social Transformation

  • Through several decades of history there have been shifts in the IT market that have helped clients gain new types of value

    1980 2000

    Mainframe

    PC

    Internet

    Eras of IT Deployment - Illustrative

    $

    Challenge solved Value created

    Mainframe automates high frequency

    transactions

    Transforms and scales back-office

    functions, making possible modern

    corporation

    PCs automate individual transactions Transforms individual capability and

    productivity, re-engineering the corporation

    Internet automates interactions Transforms and launches business models,

    accelerating the global economy

    ?

    2020

  • 4

    Its now too late to have a digital strategy. What you need is a business strategy that includes digital (Institute for the Future)

    Degre

    e o

    f econom

    ic im

    pact

    (f

    un

    ctio

    ns, in

    du

    str

    ies, g

    eo

    gra

    ph

    ies)

    Digital products and infrastructure

    Digital products (e.g. Music,

    Entertainment)

    Infrastructure (e.g. Telco, Software, IT

    Infrastructure)

    Digital distribution and web strategy

    e-commerce (e.g. Retail,

    Electronics)

    Efficiency through web strategy

    (e.g. Government)

    Late 1990s 2000s 2010s Limited

    Time

    Pervasive

    Digital transformation is becoming pervasive

    * Note: Digital transformation of business models impacts both public and private sector organization

    Digital transformation of business

    models*

    Mobile revolution

    Social media

    Hyper digitization Power of analytics

  • A SOCIEDADE

    HIPERCONECTADA

    TECNOLOGIA

    PERVASIVA E

    COMPUTAO

    SOCIAL

    UM NOVO

    AMBIENTE DE

    TRABALHO

    TUDO EM

    TEMPO REAL

    UMA NOVA

    GERAO

  • Midias sociais fazem parte do dia a dia do brasileiro

  • Celulares/ smartphones/tablets j se igualam em numero

    populao do planeta

  • As coisas acontecem muito rapido no mundo cada vez mais hiperconectado

  • Quem esta gerao digital?

  • Computing is not about computers anymore. It is about living!

  • Forecasts call for billions and billions of connected devices

    24

    In 2020, Over 30 Billion Connected

    Devices Will Be In Use. Gartner

    There will be 212 B devices or things

    connected to networks by 2020 - IDC

    Driven by reducing price per

    connection and the consequent rapid

    growth in the number of machine-to-

    machine (M2M) connections, we

    expect the number of connected

    objects to reach 50bn by 2020 (2.7%

    of things in the world). Cisco

    There are more than 10 billion wirelessly

    connected devices in the market today; with

    over 30 billion devices expected by 2020.. ABI Research

    From vehicles and smart phones to

    containers and machines by 2015

    more than six billion things will be

    connected to the internet. Bosch

  • The 3rd generation of computing platform, the 3rd phase of the Internet, and the explosion of Big Data are colliding to form a perfect storm of disruption and transformation

  • Cloud Virtualization

    Social

    Business

    Mobile

    Big Data

    Data

    Visualization

    Security

    Sustain-

    ability &

    Green IT

    Analytics

    Consumerization

    BYOD

    Part of trend analysis is exploring how trends interact with each other

    Gamification

    Digital

    Marketing

    IoT

    Cognitive Computing

    Software

    Development

    (DevOps)

  • Mobile Adoption Continues to Explode

    5.6 Billion

    Personal Devices Sold

    1 Trillion Connected

    Devices

    41% CAGR Wearable Wireless Devices

    2013 2014 2015

  • And Ultimately Changing How Individuals Are Getting Things Done

    62% use devices for work related email

    47% use devices to read and write docs

    41% use devices to access work related apps

  • Top Five Connected Applications Projected by 2020

    Connected Car By 2020 90% of new passenger cars sold will have some form of vehicle platform, up from 10% in 2012

    Clinical Remote Monitoring Clinical remote monitoring estimated to generate US$350 billion in healthcare cost savings and benefits

    from pre-emptive action.

    Security Enhanced remote monitoring and flexible security management is estimated to drive US$250 billion

    worldwide by 2020

    Assisted Living Saving associated with people being supported in their own homes rather than care homes will be

    USD$270 billion.

    Pay as you drive insurance UKs Automobile Association claims that PAYD can save drivers up to USD$1,300 per year.

  • Mundo cada vez mais data-driven...

  • Big Data refers to how to collect, store, and manage information that comes into an enterprise so that it can be harvested for decision making

    31

  • E voc ainda pensava que lia sozinho(a)?

  • Sentiment Analysis

  • Buying is also shifting - towards pursuit of greater business value

    Technology is

    increasingly being

    seen as a

    strategic asset

    for leaders

    The CIOs role is being elevated and

    reshaped to focus

    increasingly on

    business value

    LOB influence

    over IT spending

    is continuing to

    grow

    Source:

    IB

    M Global CEO Study

    2012

    Survey Q1 What are

    the most important

    external forces that will

    impact your

    organization over the

    next 3 to 5 years?

    Over 75% of Smarter

    Analytics, Commerce

    and Workforce

    software purchases

    involve a C-Level LOB

    exec in at least one

    stage of the decision

    process

    By 2016, 80% of

    new IT investments

    will involve direct

    participation by LOB

    executives with

    LOBs taking the lead

    decision-maker role

    in half or more of

    those investments

    By 2015, 35%

    of enterprise IT

    will be

    managed

    outside the IT

    departments

    budgets

    35% Budgets to be outside IT

    40% LOB will lead

    75% Involve LOB

    Source: MDI, Gartner, IDC respectively

    More than one-third of CEOs see their CIOs

    taking on a business leadership role outside of IT

    By 2017, CIOs spending directed to initiatives

    that grow or transform the business (as opposed

    to cost reduction) will grow from 30% to 50% Source: IDC, Worldwide CIO Agenda Top 10 Predictions, 2013; Gartner Nexus of Forces Changes Everything, January 2013

    http://www-935.ibm.com/services/us/en/c-suite/ceostudy2012/http://www-935.ibm.com/services/us/en/c-suite/ceostudy2012/http://www-935.ibm.com/services/us/en/c-suite/ceostudy2012/

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    3 4

    CIO: Chief Innovation Officer (Chief Digital Officer) ou

    Career Is Over?

  • No tem escolha: ou surfa a onda digital ou morre afogado...

  • Cezar Taurion [email protected]

    @ctaurion

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