Pesquisa internacional aponta MZ Group entre os principais fornecedores de serviços de RI do mundo

7/27/2019 Pesquisa internacional aponta MZ Group entre os principais fornecedores de serviços de RI do mundo

http://slidepdf.com/reader/full/pesquisa-internacional-aponta-mz-group-entre-os-principais-fornecedores-de 1/4

A Cross Border puBl iCAt ion www.IniInrRin.m

In the summer o 2012, as part o IR Magazine’s global IRO survey, we

asked a number o questions relating to IR departmental responsibility,

outsourcing and external IR service provision. Findings rom these

questions went on to be used in the IR Magazine Global Practice Report

2012 and were expanded upon in last month’s article on IR outsourcing

(see Letting the outside in, February 2013, page 8).

One question rom this survey that we have not reported upon – until

now – concerns IROs’ avorite service providers: we asked respondents to

name their irst, second and third-avorite service providers, the services

they provide and their reasons or choosing them. The question was

asked more or our own curiosity than or the compiling o a ormal

ranking, but the results have proved too interesting to keep to ourselves.Although the initial question was asked in an inormal manner, we

have analyzed the results with the same rigorous methodology we use or

our IR Magazine Awards, with a system o points allocated proportionately

to irst, second and third avorites. More than 450 individual ‘votes’ on

IR service provision around the world are represented here.

Satisfyingou cuiosity

MaRch 2013

r e S

e a r c hLloyd Bevan uneaths some inteesting esults fom

last yea’s IrO suvey



ReseaRch

30 www.iivra.cm | Mach 2013 IR MaGaZINe

The IR Magazine annual surveys o investor

relations practice around the world ask IROs

numerous questions about their working lives:

how many people they have in their teams; how long

they’ve been in IR; which cities they travel to on

roadshows; how much they’re paid; how much input

they get rom senior management; and much more

besides. We publish the results o these surveys both

online and in a series o hard-copy publications, rom

the substantial annual IR Magazine Global Practice

Report to smaller reports on roadshows, or instance,

or crisis management or say on pay.

It’s all good serious stu but, in a more light-hearted

vein, in last year’s survey we also asked respondents to

name their avorite service providers – in act, their

top three avorites – and to tell us what they use them

or and why they like them so much.

O course, relationships between clients and service

providers vary enormously: some are very business-

like, others more personal; some are short term, othersgo on or years, even decades, with a real sense o

loyalty and trust being established between service

provider and client. The dierence may just be a

eature o the nature o the work or a product o

the personalities involved.

Without going into such matters in ar more

detail, it’s hard to be sure which ones all into which

categories, but the reasons given by companies or

avoring certain consultants and advisers over others

betray some broad groups.

Leader of the pack Take Thomson Reuters, ar and away the most

popular service provider not just globally but also

in each o the three biggest geographical groups o

Europe, Asia and North America. IROs selecting

Thomson as their avorite cited a whole range o services

provided to them by the group, rom targeting and

shareholder ID to webcasts, consensus earnings

estimates, FirstCall, and more. As or clients’ reasons

Which is you favoitesevice povide?

favoRIte seRvIce pRovIdeRs: Global

Provider Points

1 Thomson Reuters 322

2 Ipreo 166

3 Orient Capital 63

4 Shareholder.com 46

5 Computershare 39

6 King Worldwide 36

=7 MZ 35

=7 NASDAQ 35

9 Bloomberg 31

=10 FTI consulting 30

=10 Georgeson 30

IR Magazine founde Janet Dignan assesses the comments of the

IrOs who esponded, and gives he take on the findings



IR MaGaZINe Mach 2013 | www.iivra.cm 31

ReseaRch

or citing Thomson Reuters as their avorite, these

were many and various, too. Many mentioned the

breadth o the company’s oerings, the length o

their relationship with Thomson, the frm’s respon-

siveness, quality o service, timeliness and reliability.

Those o our respondents blessed with a capacity

or brevity – or were they just short o time? –

provided a selection o one-word answers or their

choice o Thomson as their avorite service provider.

Examples include: accuracy, delivers, discount, legacy,

outstanding, quality, reliable, responsive. Others were

(relatively) expansive but even then there were nowasted words: ‘I use it daily. Outstanding,’ one said.

From another: ‘Provides industry-leading fnancial

content and advanced analytical tools.’

Runners-upChasing hard on the heels o Thomson, both in North

America and globally, comes Ipreo. Ipreo’s ans are

predominantly in the US and Canada, with just nine

voters beyond North America: ive rom Europe and

our rom Asia. Most o these clients describe the

Ipreo services they use as encompassing targeting,

surveillance and shareholder identiication; and they

are particularly enthusiastic about the individuals

they work with at Ipreo.

‘Good analysts,’ said one. ‘Insightul, happy to

help the team with things that may not be ormally in

scope – [Ipreo] eels like a real partner to IR.’ Another

said: ‘We have a solid long-term relationship with

Ipreo. It has proven time and time again its ability to

step up and deliver what it says it will.’

Orient Capital, third-placed in the global

popularity stakes, is also second in Asia and third inEurope. The frm isn’t active in the US, unlike its top

three peers, which makes its ranking particularly

impressive. And the frm certainly has enthusiastic

supporters, who call its service ‘antastic’ and describe

it as ‘exceptionally proessional’.

Services offered by first-preference service providers

Shareholder ID, targeting& surveillance

Website & webcastingFinancial PR, press releasedistribution & newswiresIR consultancy services &support

Annual reportsConference callsProxy solicitationOther services

49%

27%

21%16%15%

13%

10%

46%

seRvIces ReNdeRed

favoRIte seRvIce pRovIdeRs: Us & caNada

Provider Points


2 Ipreo 119

3 Shareholder.com 46

4 NASDAQ 33

5 Computershare 28

=6 Marketwire 21

=6 SNL Financial 21



32 www.iivra.cm | Mach 2013 IR MaGaZINe

ReseaRch

Like the other global top three service providers,

Orient Capital specializes in shareholder analysis,

tracking, targeting and related felds. To some extent,

this helps all three frms in these rankings since,

according to the fndings recorded in the IR Magazine

Global Practice Report 2012, this is the area o activity

corporate investor relations departments most

commonly choose to outsource. Indeed, 64 percent

o IR departments that have primary responsibility

or targeting and shareholder ID at their companies

say they commission external service providers or

this aspect o investor relations.

Together but apart In ourth place comes Shareholder.com, wholly

owned by NASDAQ OMX. And o course NASDAQ

is currently in the process o fnalizing its most recentacquisition: the IR, PR and webcasting businesses it’s

buying rom Thomson Reuters. That presents the

prospect in the near uture o a single group truly

dominating the investor relations service space –

even more so than now.

But the act that similar numbers o IROs voted or

Shareholder.com and or NASDAQ suggests clients

favoRIte seRvIce pRovIdeRs: asIa

Provider Points


2 Orient Capital 27

3 ShareInvestor 24

=4 Hill & Knowlton 21

=4 MZ 21

don’t necessarily regard recently merged entities as

single businesses; in many cases, loyalty to the brands

and the individuals providing the services persists long

ater a deal has closed and the rebranding is complete.

Examples o this attitude include the separate

listings o Computershare and Georgeson in the

rankings, despite those two frms now being one

entity called Computershare Georgeson. Brunswick

and Merchant Cantos appear separately, too, as do

King Worldwide and Capital Precision. We’ve

chosen to accept the names as proered by IROs,

because we assume this is evidence that these are

the businesses to which they remain loyal.

The tables on these pages are straight tallies o

favoRIte pRovIdeRs by RespoNdeNt cap sIZe

Small/mid-cap Large/mega-cap

1 Thomson Reuters 1 Thomson Reuters

2 Ipreo 2 Ipreo

3 NASDAQ 3 Orient Capital

4 Shareholder.com 4 Bloomberg

5 Orient Capital =5 Georgeson

=5 King Worldwide

favoRIte seRvIce pRovIdeRs: eURope

Provider Points


2 King Worldwide 35

=3 Equity Story 27

=3 Makinson Cowell 27

5 Orient Capital 21

frms being cited as frst, second and third avorites by

a random selection o corporate clients around theworld. There’s no weighting or company size and

we’ve paid no attention to service providers’ own

published client lists. Regardless o such fne details,

the tables show some surprising presences and absences

among the IR service providers around the world – o

which doubtless their current, uture and ormer

clients will take note. zy

Pesquisa internacional aponta MZ Group entre os principais fornecedores de serviços de RI do mundo

Documents

Transcript of Pesquisa internacional aponta MZ Group entre os principais fornecedores de serviços de RI do mundo