Propaganda na era digital - Além do RT e do Like
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Transcript of Propaganda na era digital - Além do RT e do Like
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A Propaganda na Era Digital: Muito Além do Like e do RT
Jeff Paiva
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O mundo mudou...
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O MUNDO mudou...
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O MUNDO mudou...
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O cenário da comunicação mundial mudou...
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O cenário da comunicação mundial mudou...
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Fonte: Piper Jaffray & Co.
Fonte: Piper Jaffray & Co.
Jornal Televisão Revista Rádio
Eight Track
5 canais
...os diversos meios estão se fragmentando e digitalizando
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Fonte: Piper Jaffray & Co.
Fonte: Piper Jaffray & Co.
Jornal Televisão Revista Rádio
Eight Track Fita Cassete
Walkman VCR
Tv a cabo Computador (PC)
Video Games (Console) Games para PC
5 canais 12 canais2 digitais
...os diversos meios estão se fragmentando e digitalizando
Jornal Televisão Revista Rádio
Eight Track
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Fonte: Piper Jaffray & Co.
Fonte: Piper Jaffray & Co.
Jornal Televisão Revista Rádio
Eight Track Fita Cassete
Walkman VCR
Tv a cabo Computador (PC)
Video Games (Console) Games para PC
5 canais 12 canais2 digitais
iPodBlogs
Vídeos OnlineInternet MóvelVídeo Games
Games para PCORP Games
Mobile GamesText Messaging (SMS)
Video MobileDownload Movies
PodcastsInstant MessagingSocial Networks
JornalRevistaE-mail
TelevisãoRádio
CD PlayerTv a cabo
Computador (PC) Tv por satélite
InternetCelular
DVD PlayersMP3 Players
Tivo/DVRSlingbox
30 canais23 digitais
...os diversos meios estão se fragmentando e digitalizando
Jornal Televisão Revista Rádio
Eight Track
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Com tanta escolha, o poder passoupara as mãos do consumidor
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Isso a gente já sabe!
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Mas pra onde está indo este público?
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Mas pra onde está indo este público?
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Mas pra onde está indo este público?
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Para a Social Media?
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y la plata??
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y la plata??
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y la plata??
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Mas basta entrar nas Redes? Na Internet?
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Mas basta entrar nas Redes? Na Internet?
DIGITAL É MAIS QUE BANNER!
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Microblog
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foco em mães foco em negros foco em ricos foco em jornalistas
agregador de feeds em redes
Redes Sociais
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Crescimento do Facebook
18.250 M
7.166 M
9.731 M
13.518 M
15.401 M
Dez/09 Mar/10 Ago/10 Out/10 Dez/10
O número de usuários no BR aumentou em 255% em UM ANO.
Fonte: Ibope NetRatings Dezembro de 2009 a Dezembro de 2010
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Tempo médio do brasileiro no
Tempo médio do brasileiro na Internet: 45min32seg
00:00:00
00:14:24
00:28:48
00:43:12
00:57:36
01:12:00
01:26:24
01:40:48
01:55:12
02:09:36
02:24:00
dez/09 jan/10 fev/10 mar/10 abr/10 mai/10 jun/10 jul/10 ago/10 set/10 out/10 nov/10 dez/10
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Tempo médio do brasileiro no
02h25min
Tempo médio do brasileiro na Internet: 45min32seg
00:00:00
00:14:24
00:28:48
00:43:12
00:57:36
01:12:00
01:26:24
01:40:48
01:55:12
02:09:36
02:24:00
dez/09 jan/10 fev/10 mar/10 abr/10 mai/10 jun/10 jul/10 ago/10 set/10 out/10 nov/10 dez/10
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Facebook facebook.com/Curtasampa
4,341 usuários ativos mensalmente5,693 pessoas curtiram a página
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Comparativo CurtaSampa/Brookfield IncorporaçõesDurante a campanha, houve um aumento de 50 usuários ativos mensalmente na fanpage da Brookfield Incorporações:
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share from your mobile
broadcast on-line
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Vídeo
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Blogs
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Redes Profissionais
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Brasilia Restaurant Week
30
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Geo-localização
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Geo-localização
A pioneira - e grande responsável pelo boom dos aplicativos de geo-localização
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Ativação via Celular
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foto
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Fotos + Mobile + GPS
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Fotos + Mobile + GPS
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Descoberta Navegação Contexto Avaliação
Ativação via Celular
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Apostar tudo em Social?
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Apostar tudo em Social?
Pepsi Refresh Becomes the Stale Cola of Marketing Launches
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DIAGNÓSTICO#
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PLANEJAMENTO#
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IMPLEMENTAÇÃO#
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#GESTÃO
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Experimente Ferramentas
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Experimente Ferramentas
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@jeffpaiva
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