Reporte Iomega

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    02-Jun-2018
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    ReporteIomega PR

    Latin America2011

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    Total Clips 2011 vs. 2010

    0

    20

    40

    60

    80

    100

    120

    140

    160

    180

    Argentina Brasil Chile Mxico Per

    134

    78

    48

    85

    29

    174

    123

    99

    110

    73

    2010

    2011

    + 106%

    + 30%

    + 58%

    + 29%

    + 152%

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    NAS2010/2011

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    50

    Argentina Brasil Chile Mxico Per

    9 10

    13

    23

    41

    34

    31

    49

    15

    2010

    2011

    + 356%

    + 240%

    + 138%

    + 2350%

    + 400%

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    0

    20

    40

    60

    80

    100

    120

    140

    160

    180

    Argentina Brasil Chile Mxico Per

    41 34 31

    49

    15

    133

    89

    68

    61

    58

    Resto

    NAS

    NAS en Total Clipping 2011

    NAS 24%

    NAS 28%

    NAS 31%

    NAS 27%

    NAS 19%

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    2012 COMM Strategy

    How to increase our quality clipping?

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    2012 COMM Strategy

    Iomega Corp:Personal Cloud is a revolutionary

    web-based computing architecture that connects

    your Iomega network storage device to other

    individuals and/or devices via the Internet. Unlike

    most public and private cloud applications,

    Iomega's Personal Cloud technology is completelyself-owned the content and accessibility is

    always under your control. Best of all, there are

    never any usage fees or subscription charges;

    instead, Iomega gives small businesses andconsumers a great value for cloud access and

    protection.

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    2012 COMM Strategy

    Personal Cloud Definitions:

    - Resellers: You can access your files through

    the internet

    - Consumers: Its like having a video store

    inside your PC- Journalists: Isn't an ISP service? Oh, Its like

    having a Gmail account

    - Iomega Salesmen: With just 3 clicks, share your

    information in a safety way, with whom you

    want, with no additional costs. Have your office

    at home and your home at the office and access

    from a portable or mobile device

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    Resources

    Where do journalists, clients, future clients,

    sales persons, resellers go to find

    information?

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    Iomega Web

    GO.IOMEGA.COM

    IOCLUB.NET

    Navegabilidad confusa (products or

    solutions?)

    Login or not login?

    Video not available

    Trainings en video

    Webinars trimestrales

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    Navegabilidad confusa

    (producto vs soluciones)

    Videos que no estn

    Disponibles.

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    Iomega Social Media

    Facebook

    Twitter

    (pantalla happy holidays) Navegabilidad confusa (producto vs

    soluciones,

    Noticias de dificil o de ningun acceso

    Recursos desconocidos (servicio tcnico en

    facebook)

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    2012 COMM Strategy

    Develop simple, accessible, horizontaldefinitions: You need to reach

    consumers and SMBs

    Training sessions or seminars or lunches or acoffee with journalists. You need to reach

    consumer oriented and technology ones!

    Case Studies

    Stories to tell

    Symantec Case Study

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    2012 COMM Strategy

    - Develop one web point of contact

    - Resellers, clients, future clients, journalists,

    sales people, should be able to access

    Iomega information.

    - No place till now to quickly access demos,

    reviews, videos or articles.

    - We are not being social

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    Our proposal

    Develop simple, accessible, horizontal definitions:

    You need to reach consumers and SMBs

    Training sessions or seminars or lunches or a coffee

    with journalists. You need to reach consumeroriented and technology ones!

    Case Studies

    Stories to tell

    Symantec Case Study

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    Muchas

    Gracias!