Social Media Brasil 2010 - Mídias Sociais para Empresas
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Transcript of Social Media Brasil 2010 - Mídias Sociais para Empresas
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comunicação bidirecional
participação
social CRM
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recomendações
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comunicação bidirecional
participação
social CRM
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participação
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comunicação bidirecional
participação
social CRM
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influenciadores
influenciadores
negativos
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influenciadores
influenciadores
negativos
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Manifestações,
desabafos
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expectativas
frustradas
#chuvadetwix -> #porratwix
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canais profissionais
canais pessoais
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troca de experiências
integração entre áreas
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canais profissionais
canais pessoais
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Clima
RT @dtapscott:
working = collaboration = learning = fun
integração
áreas = PESSOAS
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transparência,
expectativa do consumidor
cenário adequado
clima
maturidade e consciência
cultura
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maturidade e consciência
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maturidade e consciência
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cultura
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princípios
de uso
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começar pelo
PORQUÊ
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quais resultados?
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sponsors acreditam?
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cultura
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marketing/RP
vendas/SAC
suporte
P&D
RH TI
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TODOS!
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especialistas de canal
representantes de comunidades
SME’s conectores
SAC
funcionários…
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obrigado!