Socialmining intercon-2012
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Transcript of Socialmining intercon-2012
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#Intercon2012 #Metricas
#Intercon2012 #Metricas
SOCIAL MINING PARA MÉTRICAS extraindo dados direto da fonte
Rafael Novello digital cube
Desenvolvedor
@rafa_novello
Vitor Franchito dp6
Analista de Buzz Intelligence
@vitorfranchito
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#Intercon2012 #Metricas
DO QUE VAMOS FALAR?
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#Intercon2012 #Metricas
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#Intercon2012 #Metricas
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#Intercon2012 #Metricas
ENTRANDO NO TWITTER
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#Intercon2012 #Metricas
No começo...
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#Intercon2012 #Metricas
Alguns tuítes depois...
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#Intercon2012 #Metricas
A primeira vez que me retuitaram...
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#Intercon2012 #Metricas
Logo em seguida...
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#Intercon2012 #Metricas
O número de seguidores e
RTs dão um termômetro de
popularidade e a relevância,
mas...
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#Intercon2012 #Metricas
Quem são as pessoas que
você está impactando?
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#Intercon2012 #Metricas
Quem são as pessoas em comum
que gostam do meu conteúdo e
dos meus concorrentes?
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#Intercon2012 #Metricas
#COMOFAZ
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#Intercon2012 #Metricas
Botando a mão na massa # Como buscar informações da API do Twitter usando Python?
# Demonstrações didáticas. Código no Github:
# Followers - https://gist.github.com/3936177
# Retweets - https://gist.github.com/3936092
# Na vida real usamos:
# Tweepy - http://tweepy.github.com/
# Links úteis:
# Twitter REST API - https://dev.twitter.com/docs/api/1.1
# Twitter console - https://dev.twitter.com/console
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#Intercon2012 #Metricas
TÁ, E DAÍ?
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#Intercon2012 #Metricas
O bolo pronto
Fica, vai ter bolo!
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#Intercon2012 #Metricas
O bolo pronto
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#Intercon2012 #Metricas
Quem gosta do meu conteúdo e
também dos meu concorrentes?
238 238
37 57
Eu Concorrente A
Eu vs. Concorrente A
pessoas em comum que deram RT
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#Intercon2012 #Metricas
Quais são os temas diferentes que
posso abordar?
18
27
21
30
10
79
RTs do meu conteúdo RTs do conteúdo do concorrente A
RTs de conteúdos meus vs. Concorrente A
Viagens Comidas de Boteco Cerveja Saúde Bacon
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#Intercon2012 #Metricas
Quais RTs foram além da minha rede?
Meus seguidores Não seguidores
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ENTRANDO NO FACEBOOK
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A síndrome do UM MILHÃO
Eu quero
UM MILHÃO de fãs!
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#Intercon2012 #Metricas
Consegui! E agora!?
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#Intercon2012 #Metricas
Não adianta nada muitos fãs
se você não tiver relevância
para eles
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#Intercon2012 #Metricas
O número de likes, shares e
comentários nos meus posts
me ajudam a medir isso,
mas...
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#Intercon2012 #Metricas
Quem são as pessoas que
estão curtindo você?
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#Intercon2012 #Metricas
#COMOFAZ
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#Intercon2012 #Metricas
# Como buscar informações na API do Facebook?
# Demonstração um pouco mais complexa devido a autenticação.
# Código no Github - https://gist.github.com/3950251
# Na vida real usamos:
# Django-facebook - https://github.com/tschellenbach/Django-facebook
# No nosso caso desenvolvemos uma biblioteca internamente.
# Links úteis:
# Facebook API - https://developers.facebook.com/docs/reference/apis/
# Facebook explorer - https://developers.facebook.com/tools/explorer
Botando a mão na massa
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#Intercon2012 #Metricas
Botando a mão na massa
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#Intercon2012 #Metricas
TÁ, E DAÍ?
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#Intercon2012 #Metricas
O bolo pronto
Fica, vai ter bolo!
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#Intercon2012 #Metricas
O bolo pronto
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#Intercon2012 #Metricas
Quem são os fãs “de carteirinha”?
LIKES SHARES
COMENTÁRIOS
Excellent
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#Intercon2012 #Metricas
Qual conteúdo que é melhor para um
público mais diversificado?
GRUPO
Y GRUPO
X
BACON
CERVEJA COMIDAS DE
BOTECO
GRUPO
Y
GRUPO
X
1.000 likes 1.000 likes
1.000 likes
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#Intercon2012 #Metricas
Qual conteúdo tem um público mais
fiel?
BACON
COMIDAS DE
BOTECO
1.000 likes
1.000 likes
POST #1
COMIDAS DE
BOTECO
1.500 likes
POST #2
POST #1
1.500 likes
POST #2
BACON
100 PESSOAS
CURTIRAM O
POST #1
900 PESSOAS
CURTIRAM O
POST #1
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PRÓXIMOS PASSOS?
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#Intercon2012 #Metricas
Social CRM
_________
_________
_________
_________
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#Intercon2012 #Metricas
#Intercon2012 #Metricas
PERGUNTAS? Rafael Novello digital cube
Desenvolvedor
@rafa_novello
Vitor Franchito dp6
Analista de Buzz Intelligence
@vitorfranchito