VC Report Sadanand

8/8/2019 VC Report Sadanand

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A

PROJECT REPORT

ON

Video conferencing: The new generation of communication

SUBMIITTED TO

MAEERS

MIT SCHOOL OF TELECOM

AND

MANAGEMENT STUDIES

BY

Sadanand Garde

BATCH NO: 2009-2011

IN PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN

MANAGEMENT STUDIES (PGDM).

2009-2011

MAEERS MIT SCHOOL OF TELECOM AND MANAGEMENT STUDIES

(MITSOT), PUNE


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Video Conferencing

Introduction:

Videoconferencing uses telecommunications ofaudio and video to bring people at different sitestogether for a meeting. This can be as simple as aconversation between two people in privateoffices (point-to-point) or involve several sites(multi-point) with more than one person in largerooms at different sites.

Besides the audio and visual transmission ofpeople, video conferencing can be used to sharedocuments, computer-displayed information,and whiteboards. Improvements are being madein collaborative tools that allow people atdifferent sites to electronically manipulate a

common document or computer application.


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What is video conference?

It have many definition:

1-Video conferencing is interactive two-wayvisual and audio communication over adistance. It is often referred to as"videoconferencing" or "videoteleconferencing".

2- Is a technology allows two or more people atdifferent locations to see and hear eachother at the same time. videoconferencingoffers new possibilities for legalprofessionals in need of out-of-townmeetings,collaborations, depositions and trial-preparation.

3-Videoconferencing transmits video, audio,and data across a communications networkenabling geographically dispersedparticipants to meet synchronously.

Why video conference?

Sometimes it's just not possible orpractical to have a face-to-face meeting with two


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or more people. Sometimes a telephoneconversation or conference call is adequate.Other times, an email exchange is adequate.

Video conferencing adds another possiblealternative. Consider video conferencing when:

a live conversation is needed. visual information is an important

component of the conversation. the parties of the conversation can't

physically come to the same location. or the expense or time of travel is a

consideration.

video conference benefit:

1-Increased Productivity.2-Increased Participation .3-Improved Competitive Advantage .4-Shortened Business Cycles .5-Reduced Travel Costs .6-Reduced Travel Stress.


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video conference services:

Video Streaming

Streaming video is a sequence of"moving images" that are sent in compressedform over the Internet and displayed by the

viewer as they arrive. Streaming media isstreaming video with sound. With streaming

video or streaming media, a Web user does nothave to wait to download a large file beforeseeing the video or hearing the sound. Instead,the media is sent in a continuous stream and isplayed as it arrives. The user needs a player,

which is a special program that uncompressesand sends video data to the display and audiodata to speakers. A player can be either anintegral part of a browser or downloaded fromthe software maker's Web site.

Streaming video provides a continuousdigital video and/or audio signal across a datanetwork. As a viewer, you typically make a web

browser-based player connection to a streamingserver to receive a webcast (live program) orvideo-on-demand (previously recordedprogram). The program is sent from the serverto your player in a continuous fashion, as


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visual output. Initially, video conferences weredisplayed on a TV set or a computer monitor.Today there are many more choices and often

two or more displays are used for videoconferencing. This could mean a display devicefor an instructor, overhead projection forstudents, a document camera, PCs, DVDcontent, etc.

Bandwidth :

Bandwidth is defined as the capacity atelecomm-unications channel has to moveinformation. Many of the standard videoconferencing systems used today operate at

bandwidths ranging from 128 Kbps to 768 Kbps.These ran-ges have historically been selected to

minimize cost and because additional bandwidthwas not always available.

Camera Designs :In the past, high definition cameras

have only been available for digital camcordersor the broadcast television market. Now that

high definition is being used for video con-ferencing, firms are starting to develop softwareand techno-logy to make high resolutioncameras for high definition vid-eo conferencing.


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The Types of Videoconferencing:Compressed videoconferencing can take

place in a point-to-point (2 sites) or multipoint(3 sites or more) configuration. All sitesparticipating in a videoconference require acodec. All sites participating in a multipoint callmust be bridged using embedded multipointcapability or a Multipoint Control Unit (MCU).Many codecs have embedded capability to

bridge up to 4 sites - 3 other sites and theirown. The codec initiating a multipoint call mayalso need additional network bandwidth to callor host a multipoint call.

The utilization of an MCU is typicallyrequired for multipoint conferences of 4 or more

sites. An MCU is a hardware solution, whichprovides connectivity of multiple sites for video,audio and even web connectivity. During amultipoint conference, all participates can hearone another at all times. What participants see isdependent upon how your conference is set up

via the MCU:

Voice Activated: Participants see the site thatis currently speaking or last spoke on themonitor.

Continuous Presence: Participants see all sitesin various window layouts on the monitor.


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Equipment Requirements: Codec.

Display. Camera. Microphone. Speaker.

Codecs:Codecs provide the primary processing

power connecting your videoconference. Mostfeatures are embedded into the codec andaccessible via a remote control or touch panel.Codecs are available as a settop (sits directly ontop of adisplay) or in a rackmounted version.Displays:

Depending on the room size and viewingrequirements, users may choose from avariety ofdisplays including monitors, plasma screens,and projectors.Cameras:

Most settop codecs include a high-endbusiness-quality 1-chip camera. Rack mounted

codecs require the separate selection of acamera. Color cameras used in video-conferences should have full pan/tilt/zoomcapability. For meetings or applicationsrequiring a higher resolution, 3-chip cameras are


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also available. Most codecs also support the useof 2 or more cameras for larger rooms. Camerasmay be placed facing a speaker/teacher and

participants/class.Microphones:

There are many microphone optionsavailable including tabletop, ceiling, and

wireless. Most codecs are provided with a singletabletop microphone, which typically picks up 4-6

people around a medium-sized table.Microphones are available in uni, ormultidirectional formats.Speakers:Most monitors or plasmas are equipped withspeakers that are sufficient for

videoconferencing. For larger or more complexrequirements, additional speakers sshould beconsidered for adequate audio output.

Video Conferencing Systems : Video conferencing systems vary


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widely, however, features of most all systems areexpanding rapidly and the interoperation amongproducts from leading manufacturers is

excellent. For example, most video conferencingsystems support two monitors and two cameras,one each for people and documents. Whilefeatures are becoming plentiful, most modern

video conference systems can be operated with asimple remote control - similar to those used tooperate a consumer television.

Although today there are a number ofsuperb video conferencing products (Sony,Tandberg and Polycom) on the market, eachsupporting a wide array of features, choosing the

best product can be quite difficult. Technicalconsiderations include choosing a network type,

selecting equipment capabilities, finding aquality vendor and consideration of the videoconference meeting room environment.

How Videoconferencing Works:Assume that we wont to make video

connection between two (2) sites. Each site has

real-time interactive audio and videoconnectivity so that you can meet people fromaround the world face-to-face without leaving

your office.
http://www.tkoworks.com/video-conferencing/equipment/sony/index.htmlhttp://www.tkoworks.com/video-conferencing/equipment/tandberg/index.htmlhttp://www.tkoworks.com/video-conferencing/equipment/polycom/index.htmlhttp://www.tkoworks.com/video-conferencing/equipment/sony/index.htmlhttp://www.tkoworks.com/video-conferencing/equipment/tandberg/index.htmlhttp://www.tkoworks.com/video-conferencing/equipment/polycom/index.html


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Videoconferencing functionality is a cyclicalprocess. During a videoconference, video,audio and data are compressed and transmitted

via ISDN or an IP network connection by acodec.

The codec will code the analog visualsignal received from the camera, compress intothe amount of bandwidth available and thendecode or decompress once the video,audio and data have been transmitted to the

other site. The connection is a 2-waysynchronous connection between two or moresites.

The picture quality of a videoconference isdependenton three contributing factors: network

bandwidth, framerate and hardware selection. The more networkbandwidth available, the faster and better theaudio, video, and data packets can travel thusimproving the picture quality.

The audio stream in a video call is actuallydelayed to

arrive simultaneously with the video to maintainlip synchronization. The audio quality isdependent upon snetwork bandwidth and

business-class hardware as well.


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Voice-over-IP: The Future of Communications

Voice over Internet Protocol, or VoIP,architecture consists of end-user devices,gateways, gatekeepers and the IP network. Thesoftware for VoIP is a collection of programs,applications and protocols to manage thearchitecture. The significance ofVoIP software isunderlined by the increasing demand for higherquality of service from consumers. Effectivesoftware programming translates into effectivemanagement of calls--in terms of routing of thecalls through the least congested paths--and

clarity of voice.VoIP software can be classified according to thedifferent functionalities in the VoIP network.These functionalities include the management ofuser interfaces, call processing, networkmanagement and billing. User interface softwarehandles the interface to the user of IP telephone.

The important features of the user interfaceinclude algorithms to compress voice data, echocancellation and encryption.


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VoIP, Internet Telephony, Voice-over-the-Internet: What are they?

The terms Voice-over-Internet Protocol

(VoIP), IP telephony, Internet telephony,andVoice-over-the-Internet (VoN) are givendifferent meanings by differentcommentators and in fact have nouniversally agreed-upon meaning. Thereare, however, distinctions to be kept inmind, for IP can be used in various waysfor the transmission of voice.

VoIP is a generic term that refers to alltypes of voice communication usingInternet protocol (IP) technology instead of

traditional circuit switched technology.This includes use of packet technologiesby telecommunications companies tocarry voice at the core of their networks inways that are not controlled by and notapparent to end users.

Transmission Of Voice Using IPNetworks: How Does It Work?

how a VoIP transmission is completed?


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Step 1: Because all transmissions must bedigital, the callers voice is digitized.

This can be done by the telephone

company (which is how carriers use IP intheirnetworks), by an Internet service provider(ISP), or by a PC on your desk.Step 2: Next using complex algorithms thedigital voice is compressed and thenseparated into packets; and using theInternet protocol, the packets areaddressed and sentacross the network to be reassembled inthe proper order at the destination. Again,thisreassembly can be done by a carrier, and

ISP, or by ones PC.Step 3: During transmission on theInternet, packets may be lost or delayed,orerrors may damage the packets.Conventional error correction techniqueswould requestretransmission of unusable or lost packets,but if the transmission is a real-time voice


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communication that technique obviouslywould not work, so sophisticated errordetection

and correction systems are used to createsound to fill in the gaps. (This processstores aportion of the incoming speakers voice,and uses a complex algorithm to guessthecontents of the missing packets andcreate new sound information to enhancethecommunication.)Step 4: After the packets are transmittedand arrive at the destination, thetransmission is assembled and

decompressed to restore the data to anapproximation ofthe original form.

Advantages of IP for Voice1/Greater Efficiency.2/Lower Cost3/Higher Reliability.


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4/Supporting Innovation: IP is anonproprietary standard agreed on byhardware and

software developers, and is free to beused by anyone. This open architectureallowsentrepreneurial firms to develop newhardware and software that canseamlessly fit intothe network. In contrast, the circuitswitched network operates as a closedsystem, thusmaking it more difficult for innovativedevelopers to build and implement newapplications.Reasons To Use VoIP:

(1) Free or inexpensive voice calling.Speaks for itself.

(2) Video calling. Depending on which VoIPor VoIM client you use. (Skype, Sightspeed.)

(3) Text mode chat. This is a great

simultaneous supplement to a voiceconversation.

(4) File sharing`g. At the end of the lesson,you can send over a PDF file.
http://www.voiplowdown.com/skype/index.htmlhttp://www.voiplowdown.com/2006/03/sightspeed_voip.htmlhttp://www.voiplowdown.com/skype/index.htmlhttp://www.voiplowdown.com/2006/03/sightspeed_voip.html


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(5) Application sharing. Need to runthrough a lesson in, say, Powerpoint? Ormaybe you are teaching programming and

want to share your code editor. Its great forwhen voice and text arent enough. (AimPro.)

(6) Conferencing. Want to keep costs forstudents down? Teach in conference mode.Sightspeed has video and voiceconferencing. Skype has voice conferencing.

(7) Language translation. On-the-flytranslation hasnt been perfected yet, butthere is an experimental project that comesclose. The ULRTMT (Universal LanguageReal-Time Message Translator) is only fortranslating text mode chats in Skype. Its

supposedly a bit colloquial in the translation,but it might work for you, for both Roman-letter languages, CJKV (Chinese, Japanese,Korean, Vietnamese), amongst others.

(8) Upfront payment. If you are using Jyveor Ether, you can specify payment upfront,via Paypal. Is this convenient or what?

(Hopefully someone will come up withsomething similar for Sightspeed so that youcan use their video-conferencing mode.)
http://www.voipnow.org/2006/08/onthefly_langua.htmlhttp://www.voipnow.org/2006/08/onthefly_langua.html


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Voip can be used in :-

1/Computer to Computer

This mode is the most common, as it is so easyand free. You need to have a computerconnected to the Internet, with the necessaryhardware to speak and listen (either a headsetor speakers and a microphone). You can installvoice communication software like Skype andyou are ready to talk.

Obviously, this mode will work only if you have acorrespondent who is using a computerequipped like yours to communicate. She shouldbe connected at the same time. Its like chatting,but with voice.

2/Phone to Phone

This mode is very handy, but is not as simpleand cheap to set up as the other two. It impliesusing a phone set on each end to communicate.Thus you can use VoIP and take advantages ofits low cost by using a phone set and speak to

another person using a phone set as well. Thereare two ways in which you can use phones tomake VoIP calls:
http://voip.about.com/od/voipsoftware/a/whatisskype.htmhttp://voip.about.com/od/voipsoftware/a/whatisskype.htm


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3/Phone to Computer and vice-versa

Now that you understand how you can use yourcomputer, normal phones and IP phones to

make VoIP calls, it is easy to figure out that youcan call a person using a PSTN phone from yourcomputer. You can also use your PSTN phoneto call someone on his computer.

Video conferencing: Need of Time

Globalization is happening fast andcommunication technologies are helpingeradicate geographical boundaries. Video isgaining importance due to cross-culturalengagement between employees andorganizations. As per Frost&Sullivan survey, thevideoconferencing market in 2005-06 touchedRs 65.6 crore and is likely to grow at a CAGR of24.9% till 2011. As convergence brings voice,data, and video onto the same network, newtechnologies are rewriting the rules ofcollaboration. In the past, videoconferences in

particular have been difficult to set up,challenging to use, and frequently unsatisfying intheir ability to replicate in-person meetings andthe benefits of face-to-face interaction. Toimprove this situation, companies are working


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on new technology that delivers a unique, in-person experience over the converged network."Conferencing solutions are becoming more and

more integral part of the corporate strategy ofthe enterprises at all levels, be it tele-presencesolutions or the basic desktop conferencing,"says Lars Ronning, president, ANZ, NSEZ andIndia, Tandberg.

With the onset of 3G videoconferencing as well

as increasing popularity of software-basedsolutions and interest in enhanced collaborativetools, the markets are providing vastopportunities for growth as videoconferencing isincreasingly offered as part of the product mix byvarious solution providers

Growing in IndiaThe growth of the overall Asia Pacificvideoconferencing endpoints markets areexpected to be led by the corporate sector,where converged voice, data, and video

solutions are likely to have their strongestappeal, primarily as productivity tools forknowledge workers. The videoconferencingmarket in India offers great potential for growthtoo. There is a growth explosion expected (30%


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for the next two years) in the medium-term,beyond which growth rates will stabilize at 22%.Growth is witnessed not only in the large

enterprise segment; but even small and mediumbusinesses are adopting videoconferencingsolutions, recognizing the vast benefits theyoffer. Notable developments in recent monthsinclude prominent mergers and continuedprogress in migration from Integrated ServicesDigital Network (ISDN) to Internet Protocol (IP)Network. In the coming years, factors like cost ofownership, maintenance of infrastructure, andgeneral perception that people had aboutconferencing as a luxury and a hassle is slowlydying. "With the introduction of the concept ofhigh definition, videoconferencing is likely to

gain momentum and we really see this growingat rapid pace." Minhaj Zia, businessdevelopment manager, Unified Communication,India and SAARC, Cisco.

There is an increased use of videoconferencingsystems for interviewing candidates, interaction

with relatives settled abroad, reviews andmeetings, product launches, press conferencesand auditioning actors. Videoconferencingpromises applications also in healthcare,education, and government segments, as prices


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for hardware and bandwidth reduces andawareness about the technology spreads in themarket.

Gone are the days of extended travel, waiting inlong airport security lines, travel delays, inflatedtravel budgets and lost productivity. Asorganizations become more diverse in businessapplications, acquisitions and mergers becomemore common and multi-national work forces

become the standard, decision makers arelooking for ways to make communicating amongtheir knowledge workers easy.

Collaborative technologies will enable businesspartners to easily switch back and forth fromweb, video and audio conferencing to see and

hear each other and to share documents andinformation in real time. Today's enterprises arealso looking forward to leading edge technology,flexible conferences, flexible deployment,common management suites, highly scalablesolutions, secure VoIP conferencing, embeddedmultipoint options and videoconferencing

solutions.

Today, networks are becoming increasinglyscalable and enterprises are realizing thebenefits of having all the applications on the


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network. The real impact of videoconferencingtechnology can only be realized when the user'sexperience is close to natural face-to-face

meeting, and telepresence in this respect hasalready started revolutionizing room basedvideoconferencing services.

India will be one of the biggest marketsworldwide for videoconferencing solutions. Theenterprise user is getting financially stronger and

as now they care competing globally, they needto be more productive and lower the costs ofvideoconferencing solutions.

Video conferencing Spreads

Videoconferencing as a technology has nowstarted moving out of conference rooms. Theindustry is now gradually moving from groupsystems to desktop videoconferencing systems.Apart from large enterprises, small and mediumenterprises are also adapting videoconferencing

solutions. Enterprises today are looking forwardto leading edge technology, flexibleconferences, flexible deployment, commonmanagement suites, highly scalable solutions,secure VoIP conferencing, embedded multipoint


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options and more in videoconferencingsolutions. Videoconferencing, therefore, spellspower of integration, bringing some inherent

advantages within your reach. With 3G comingin, another evolutionary step is from desktop tomobiles being able to communicate whereveryou are. Home Office solutions are also pickingup significantly. We are offering 4-5 solutions forHome Offices and this is being mainly driven byincreased emphasis on work life balance and toget information on the go. According to KShivashankar, country manager, LifeSize India,"Conferencing is absolutely moving out of thebusiness world and into the home. The optimalform factor is still to be determined as cost andease-of-use will be critical components, but the

idea of having high definition videoconferencingas an essential day-to-day communicationselement for the consumer is only a matter oftime."Business conferences and decision-makingoptions depend critically upon the availability ofinformation at the right time. In order to save

time, business meetings are increasingly beingconducted over telecommunication networkswith the help of videoconferencing.Conferencing solutions provider offers a richerand more intimate communication environment,


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Managing the converged infrastructure, sothat real-time applications such as voice andvideo have priority over less time-sensitiveapplication such as Web surfing and email.

Current Market scenario:

Challenges

Creating a modern and efficient

telecommunications infrastructure takinginto account the convergence of IT, mediaand telecom and consumer electronics

Technical knowledge: separatedcommunications and conferencingtechnologies reside on different networksand, different platforms, requiring different

management interfaces for support Communications and collaboration

technologies have become proprietaryplatforms that do not integrate with theexisting network infrastructure

Challenges faced by IT managers in

building and managing the IPinfrastructure to guarantee performance


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The total market size for video conferencing in

India is estimated at Rs. 190 crore for FY 09-10,registering a growth of 25 percent over theprevious year. Endpoints constitute 80 percentof the market with the remaining 20 percentcontributed by infrastructure.

Polycom emerged as the clear leader with more

than 50 percent market share. The second slotwas occupied by Tandberg that was placed inthe tier two. Cisco, Aethra, Lifesize, andRadvision occupied the third tier. Sony, Actis,Intellisys, Altera, Microsoft, among others madeup the last tier. (This classification is based onADI Media research.)

Cisco Systems has agreed to buy Norway-based Tandberg ASA for about USD 3 billion(Rs. 14,400 crore), expanding its push intocollaboration technologies that help people worktogether from different locations. AcquiringTandberg will not only help Cisco expand its

offerings for telepresence but for collaborationtechnologies generally. Together, they are thesecond largest player capable of givingsignificant competition to the leading player,Polycom.


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Among the resellers, the major players areAvaya Global Connect, Siemens, Wipro,Business Octane (earlier known as Total

Presentation Devices), HCL Infosystems,Godrej, and Plus Business Machines.

Tandberg Has 40% Market Share

The embracing of videoconferencing by TNT ispart of a larger trend. The worldwide

videoconferencing systems and services market,which reached $1.63 billion in 2007, is expectedto grow to $4.2 billion by 2012, according totechnology consultancy Frost & Sullivan, asmore companies try to become greener and cutcosts.

Few companies are benefiting as much asNorwegian videoconferencing equipment makerTandberg (TAA.DE), which counts TNT as oneof its customers. The company, which has dualheadquarters in Oslo and New York, leads theindustry in revenue with 40% of the globalvideoconferencing market, says Frost &

Sullivan. The U.S.'s Polycom (PLCM) is marketleader in number of units shipped. Together,Tandberg and Polycom control about 70% of themarket for videoconferencing devices andinfrastructure, selling against and sometimes
http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=TAA.DEhttp://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=PLCMhttp://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=TAA.DEhttp://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=PLCM


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cooperating with Hewlett-Packard (HPQ) andCisco (CSCO), both of which make high-endvideoconferencing systems.

"There has been a big takeoff in growth," saysFredrik Halvorsen, chief executive of Tandberg,which had revenues of $630.5 million in 2007,up 50.2% over 2006. "Videoconferencing hasbecome an integral part of corporations'communication strategy over the last 18 to 24

months."

Major Trends

There is strong evidence that stand-alonevideoconferencing solutions will be impacted by

the changing usage dynamics and theavailability of superior technology in the market.As convergence brings voice, data, and videoonto the same network, new technologies arerewriting the rules of collaboration. The future isthe sum of several independent innovationscoming together. One network brings all types ofinformation (voice/data/video) into the home,office, and industry. Today, networks arebecoming increasingly scalable and enterprisesare realizing the benefits of having all the
http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=HPQhttp://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=CSCOhttp://investing.businessweek.com/businessweek/research/stocks/people/person.asp?personId=21933632&symbol=TAA.DEhttp://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=HPQhttp://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=CSCOhttp://investing.businessweek.com/businessweek/research/stocks/people/person.asp?personId=21933632&symbol=TAA.DE


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applications on the network. The introduction ofhigh definition technology is one of the trendswitnessing fast response in the market.

Telepresence

The market is moving from vanilla videoconferencing services to high end videocollaboration solutions such as telepresence

since it creates a live, face-to-face meetingexperience. Among enterprise, there iscontinued adoption of telepresence solutions tofacilitate communication between theirknowledge workers and increase collaborationwith their customers across the globe. However,

telepresence is an expensive technology and asyet has seen adoption only by large enterprise.These are offices in multiple locations,nationwide, or around the globe, and who find iteasier to justify the RoI of the Telepresencesolutions.

Taken in its broadest sense, Telepresence is thenext generation of Videoconferencingtechnology. It is capable of creating theimpression of life-like interactions in real time.The participants may be in different corners of


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the world but the effect is that of a meetingtaking place in one room. The differencebetween the vanilla video conferencing services

and telepresence is in terms of the actualexperience. Telepresence requires a completehigh-definition architecture that combines HDvoice, video, and content sharing capabilitieswith other elements of HD infrastructure.Attention is paid to the room setup, including theacoustics and the lighting. The jitter (variation indelay) is brought down to zero.

Traditional video conferencing was done in aconference room equipped with a television-settype unit, where employees had to use remotecontrol keypads to set up meetings. Even thedesktop applications had its own limitations inoffering quality of interaction. However, while thedifference in experience between a telepresencesolution and traditional video conferencing canbe dramatically different, the underlyingtechnologies and concepts are the same - sothat users are able to easily connect, regardless

of the device they are using.With this in mind, solution providers such asTata Communications and Tata TeleservicesMaharashtra Limited have begun to offer TP


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services on a pay-per-use basis. With the arrivalof public Telepresence rooms by Indian Hotels,Marriott International & Starwood Hotels,

customers now have the flexibility to pay on anhourly basis for these services.

Future Outlook

In India, the adoption of HD videoconferencing isacross the board. Traditionally education and

health verticals are ones that have the potentialto be large drivers of adoption of VC. But qualityis a requirement that every business has. WithHD video conferencing technology becomingincreasingly affordable, its adoption acrossindustry verticals is visible. Currently, though theprimary sector continued to grow at a steady

rate, there was sudden spurt seen in theadoption of video conferencing especially in thegovernment sector.

With the availability of broadband on theincrease, and the growing awareness about thebenefits of video conferencing technology the

video conferencing market is estimated to growto a greater extent in the year ahead. However,certain challenges need to be overcome tofacilitate this growth. Bandwidth issues lead tocritical performance gaps. Wireline networks, a


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key requirement for higher bandwidth, are notavailable in remote areas. This deprives them ofthe opportunity of using video conferencing for

education and business, among other things.Customers also look for open standards andequipment compatibility for seamlessintegration. Lack of ease-of-use and highmaintenance of the equipment is also an area ofconcern. Need for customized and scalablesolutions are also being expressed unanimouslyalong with the need to justify RoI. Customerslook for the right mix of normal VC,telepresence, and web conferencing solutions tomeet their communication needs and thisdemand is one potential driver for further growth.


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