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WorldWildlife Fund

WWF

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About

WWF has been protecting the future of nature for40 years.

The worlds leading conservation organization,

WWF works in 00 countries and is supported by.! "illion "e"bers in the #nited $tates and close

to % "illion globally. WWFs uni&ue way of working

co"bines global reach with a foundation in science,

in'ol'es action at e'ery le'el fro" local to global,and ensures the deli'ery of inno'ati'e solutions

that "eet the needs of both people and nature.

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Mission and Vision

( WWF)s missionis to conser'e nature and

reduce the "ost pressing threats to the

di'ersity of life on *arth.( +ts visionis to build a future in which

people li'e in har"ony with nature.

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For conservation to last, the

integration and interconnectedness of

WWFs approaches must be of equal

measure to those of nature and to the

forces that threaten our future.

Carter Roberts President & C!

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Fighting for A Brighter Future

The organsitation seeks to sa'e a planet, a world oflife. -econciling the needs of hu"an beings and the

needs of others that share the *arth, they seek to

practice conser'ation that is hu"ane in the broadest

sense. Their "ain purpose is to instill in peoplee'erywhere a discri"inating, yet unabashed,

re'erence for nature and to balance that re'erence

with a profound belief in hu"an possibilities. Fro"

the s"allest co""unity to the largest "ultinationalorganiation, they want to inspire others who can

ad'ance the cause of conser'ation.

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Goal and Strategies

( /y !0!0, WWF will conser'e "any of theworlds "ost ecologically i"portant regions

by working in partnership with others to

( 1rotect and restore species and theirhabitats

( $trengthen local co""unities) ability to

conser'e the natural resources they

depend upon

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1-5T*6T+78 $1*6+*$

1rotecting species contributes to a thri'ing, healthy

planet.

The organisation focuses its effort on those species

9like tigers, rhinos, whalesand marine turtles9

whose protection influences and supports the sur'i'al

of other species or offers the opportunity to protectwhole landscapes or "arine areas. 1rotecting these

species also contributes to a thri'ing, healthy planet

for peoples health and well:being9fro" forests that

slow cli"ate change and filter water to oceans thatpro'ide "ore than one:si;th of the worlds food.