The irony to make the
company more profitable,
most of the times, depends
on the capability to have
KEEN EYESon business
The “TREASURE” may
be much closer than
you can imagine
It is the lens to identify
“hidden treasures” and ensurethe sustainable profitability
Develop strategies and methodologies
to support concret actions and
results optimization
ESTRATEGIC
PLANNING
Company’s
Merchandising Guide
CATHEGORYMANAGEMENT
Assortment Optimization TechnicalOperations Manual
Layout and Planogram
SALES DEVELOPMENT
Cathegory’s
Product’s
GO TO MARKET
Financial viability study for new market entrants
Diagnosis of defict shops.
Analysis of results, recommendation, of action plan and implementation
Strategic PlanningResult’s analysis and formalization of vision in the medium and long term strategic guidelines
Present picture
Enables to establish goals looking to the future
Anticipatestrends
Internal andexternal
benchmarking
Strategic PlanningDefinition of categories that will be developed in accordance with the company's vision
Portfolio Analysis
Product’s Launch
Coordinates between the client and specialized partners in branding and design
Communication Planning
Methodology for the Development of Marketing Plan of your products / brands
Facilitates knowledge of the country for new businesses or new markets for domestic companies
Market analysis
Analysis of potential – Financial viability
Brazilian Retail picture
Technical visits to the desired channels
CMS (Category Management Solution), it is a software that helps industry and retail optimize their time. Make the analyses from Category Management in fast and simple way by an WEB system
MRS (Mobile Research Solution) it is a new reserach tool that allows the questioneryelaboration, its application by mobile or tablet , analyses and shopper or consumer results via web,in a real time
Methodology focusingon optimizing optimizing the performance category, by rationalization of inventory and analysis of internal and external data and shopper
Provides company leaders with the necessary safety for decision making regarding: assortment, promotion, replenishment, pricing, display and introduction of new products
RetailMethodology that aims to examine the assortment
of the store with its competitors and the market,
identifying key partners, assortment by price range /
brands, pricing, display, to better meet the
expectations of the shopper
Marketing/ IndustryGather information about the portfolio,
appeals (claims), product composition,
packaging and point of sales materials
Methodology that takes into account the strategy category, the theplacement of products on the market, the clustering of stores per channel for the definition of "ideal" for cluster assortment, as well as its retail exposure
Provides an indispensable tool for consulting and implementation of POS category by promoters
Develops and formalizes the
concepts of categories
Empowers your team through
the Technical Manual
Helps the team acquires knowledge and needed
skills to become experts in business
Allows achieve operational excellence
Methodology to adapt the layout
of the store in accordance with
the strategic vision of the
categories profitably
Objective:
Improve outcomes
Increase sales and
profitability per m²
Improving the flow
inside the store
Allow the shopper to
have a pleasure
shopping experience
Complete diagnosis of a
store or area based on the
current economic
information and analysis
of competitors
Preparation of a detailed
action plan allowing correct
the deviations observed in
sections of poor
performance detected
Objective: Formalizing action plan
Reverse the current
economic situation
Implement
concrete actions
Definition of key performance indicators to assess the performance of the obtained results
Training on the jobTrains professionals so that they have the
ability to perpetuate the work
OutsourcingMarketing: assume the role of Product Manager in
the preparation of the Marketing Plan
Category Management: allocate a professional
who will implement the methodology in your client
or your business
Operations: We prepare the action plan,
implement and follow up
Since 2000
Expertise in
Retail and Industry
Food Retail (grocery and
fresh food) and non-food
(Health and beauty care,
cleaning, chemicals,
home, pet, garden,
hardware, stationery,
electro and textiles)
Professionals who join
technical knowledge with
experience in the market
which allows us to speak
the same language, and
ensure that solutions are
aligned with the client's
vision
Over 10 yearsin consultingAuthor of a book on Category Management launched in Francein 2011 and in Brazil in 2012
15 years experience in retail
3 years experience in Industry
CEO of CarrefourFrance (1992 to 1994)
President of CarrefourMexico and Brazil (1994-2000)
Statutory and Executive DirectorGrupo Pão de Açúcar (2001-2006)
Diretor Geral e Conselheiroda PresidênciaGrupo Casino (2007-2010)
Member of Board of Directors
Be more competitive
Earn more money
Grow
know that your company has different needs and works to develop solutions that contribute to the achievement of your goals
Improve your salesImprove processesIncrease team performance
Ensures the most appropriate solution for:
And ensure profitability of your business!