Post on 08-Feb-2022
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Cafeteria: 2nd FloorBathrooms (behind us)
AgendaProgram Overview and IntroductionsIcebreakersIdeation and BrainstormingTechnical Overview and Skills AssessmentDesign a Watch Face ActivityWrap-up
Instructors - Entrepreneurship
Avery BeachMasters, Business Administration
Tohko MakitaMasters, Business Administration
Instructors - Tech
Maya NasrBachelors, Aerospace Engineering
Allison KaslowBachelors, Mechanical Engineering
Student Introductions
• Each person will stand up and introduce themselves to the class
• Please state the following:• Your name• Your school/major• A fun fact
Global Startup Labs (GSL) 62 programs in over 17 countries (since 2000)
Clarisse Iribagiza (Rwanda
2011)
Founded Rwanda mobile
development company
“Quickly becoming one of East
Africa’s leading mobile
development companies” -
Hilary Clinton
Mark Kaigwa (Kenya 2007)
Named one of 2013 Forbes “30 Under 30”
Marketing, creative director, 2 startups
Program Goals
•Cultivate entrepreneurial thinking•Get from idea to a viable product•Develop a basic understanding of coding and app development
Course Structure
Mobile technologies incubator course• Technical component
• Entrepreneurship component
• Course project: real world mobile service• Development of MVP for service
• Culminating in a pitch competition
Bill Aulet’s Disciplined Entrepreneurship
Idea + Six Themes
Generate an Idea
Who is your customer?What can you do for your customer?How does your customer acquire your product?How do you make money off your product?How do you design and build your product?How do you scale your business?
Program MilestonesWeek 1: Ideation, Teaming- Brainstorming & Idea Generation- Competitive Strategies- Team Building
Week 2: Market Analysis, Customer Development, Primary Market Research (PMR)- Market Segmentation and Sizing- Customer Profiling- Customer Interviews
Week 3: Product & Prototype Development- High Level Product Specification- Initial Prototype - User Interface Design/Mockups- Quantify Value Proposition- Product Brochure- Business Models
Week 4: Product & Prototype Development, Go-to-Market Strategy- Business Plan Document- Refined Prototype - Pricing, Sales Strategy- Design initial MVP
Week 5: Minimum Viable Business Product- Finalize Minimum Viable Prototype- Product Design Principles
Week 6: Demo Day Prep, Demo Day- Refined Business Plan Document- Refined Pitch
Course Deliverables• Real-world mobile service idea
• 1-2 page business plan
• Pitches:• Investor / Customer / Team
• MVP that implements common use case• Deployed with mobile operator, cloud service, local server,…
• Pitch presentation at Pitch Day• Incorporate prototype
Teaching Style
• The MIT style of learning is “learning by doing”, and GSL is based on this philosophy.
• We will be your mentors, not lecturers!
• Only 10-15% lectures, rest is hands on activities, tutorials, Labs, group work, etc
• We realize you may not be familiar with this teaching style, but we ask you to keep an open mind and participate to the best of your ability
Your Expectations
• What do you expect from this program?
• At the end of this program, what do you want to be able to do/know?
• Let us know: http://bit.ly/gsl-expectations
Our Expectations
• Be on time
• Participate! Ask questions & share your knowledge!
• Give us feedback
• Help each other! Tech vs. Business vs. Design
• Have fun!
Course Guidelines
• Laptop rules:• Laptops are only permitted during lectures, and with special
permission during activities• You may use your laptops to only take notes (no extracurriculars!)
• Raise your hand if you have a question
• Late policy: If you are more than 15 minutes late to class, you will be asked to do an impromptu elevator pitch
Language and Class CommunityLanguage:
• The course will be conducted mostly in English. If you do not understand something, please ASK!
• We have two instructors who can also understand Spanish and they would be helpful if you can’t express something in English.
Class community:
• Each of you has a different background, so learn from each other.
• Collaborate with your team members, provide constructive criticism and help each other learn.
• The more we work together the more successful each individual project will be!
Course Site
http://gsl.mit.edu/program/peru-summer-2018/
Myth #1: Entrepreneurs are the smartest and most high-achieving people around● Not necessary the valedictorian● Focus on what’s important and ignore rest
Myth #2 Entrepreneurs work alone
● Teams are more likely to succeed - (Research from Ed Roberts)
● Find people with various skills to join team!
Myth #3 Entrepreneurs are born, not made
No entrepreneurial gene!• Bill Gates - parents wanted him to be a lawyer• Mark Zuckerberg - parents dentist and psychiatrist
Myth #4: Entrepreneurs love risk
● Entrepreneurs are not gamblers!● “De-risk” risk
o Take calculated risko Use asymmetric information to gain advantage
Myth #5: Entrepreneurs are successful because they are charismatic● Entrepreneurs effect change = leadership!
o Visiono Sensemakingo Relationshipso Innovation Engineeringo Personal Signature
● Quiet Leadership by David Rock - “Help others think better, don’t tell them what to do.”
Myth #6: Entrepreneurs are undisciplined● Attacker against incumbent
o Need to accurately execute with very little resources and timeo Self discipline to achieve success
Myths about starting a company
● You will be extremely rich - 9/10 startups fail! ● You will have flexible hours and free time● You want to be your own boss● You want to become famous● It’s cool/trendy
The right reasons to start a company
● Passion and conviction!● Being an entrepreneur is very rewarding● Know your product and customers● Change the world!
References and Further Reading
“Bill Aulet: 6 myths of entrepreneurship”https://www.youtube.com/watch?v=_zWgGX71Iws
“Disciplined Entrepreneurship”, Bill Aulet
Ice Breakers – Taboo Words• Find someone you don’t know, and tell them about yourself• You each have one minute• You may not use the following words in your introduction:
• School• Enjoy• Travel• Lima• Favorite
• If you use any of these words, you must give your partner one piece of candy
Candy from UTEC?
If not, we may need to remove this slide until a
later time.
Ice Breakers – Group Trivia
• Break into groups• I will name a category (example: countries, songs)• In 90 seconds, you must brainstorm as a group and write down as many as you can think of
• You may not use your phones to research
• The group with the most points at the end will be the winner.
• The game will last five rounds
Lab Exercise: Idea CreationRules: • Nothing illegal!• Withhold judgment of ideas • Encourage wild and exaggerated ideas • Quantity counts, NOT quality • Build on the ideas of others • Every person and every idea has equal worth
Lab Exercise: Idea Creation• Individual solutions for 5 minutes• Class divides into groups of 4• Group discussion for 25 minutes – everyone gets a chance to say their #1 problem idea• Group chooses 1• Starts to brainstorm in the positive “yes and…” mode• Questions to answer:
• Do you really understand what the problem is?• Why is the problem important to solve?• How many ways can you come up with to solve it? Diversity is good. List top 10.
Class Debrief• What was your understanding of the problem?• What were some of the ideas you came up with?• What did we learn from this exercise?
Homework: Start thinking of 10 Business Ideas● Stat creating an idea journal ● Start with the problems first● Then, think of multiple ways of solving that problem
● We will present these later this week!
Intro to Technical Content● Python
○ Variables ○ Functions ○ Loops ○ Control structures ○ Objects
● Mobile tech● User Interface design
● APIs & Dev Toolkits● Android/Java● App ideation● Web technology overview ● Intro to Java/Android ● Writing and Sharing Good
Code ● Databases and JQuery
Download Python
https://www.python.org/getit/
• Download Python 3.7.0• Make sure to download the specific version for Mac or
Windows
Directions
Your Task: -Design a watch face to represent time in a creative/playful way
Constraints:-Only represent time (hours, minutes, seconds, etc)
Audience/User:-You define who will be using your watch, -Your design should tell a story specific to that user’s needs
Part 1: Individual Designs (10 min)
• Define who is the user of the watch • If you choose a user who you know really well, it will be easier to
make a user-specific design• Sketch as many ideas as possible
• Precise/Imprecise time• Abstract/Literal
• Choose the design you think is most successful
Part 2: Pitch Your Partner’s Design (10 min)• Pair up with someone else at your table • Without explaining your design, present your partner’s
design and try to determine who their user might be, and why they made each design decision
• Discuss the actual intent behind your design, and how you could change your design to more effectively communicate
Part 3: Redesign Watch with Partner (20 min)• Discuss ways your designs could be combine/changed
to create a new design• Agree on the same audience/user
• Sketch as many new ideas as possible with your partner• Decide on which design you think is most successful• Create one FINAL design
● “By the end of this course I would like to know much more about programming, innovation and entrepreneurship, and feel confident to apply these new things to my life and my career.”
● “To know how to create a digital business (app or platform) to make an impact in society.”
● “To be able to materialize ideas into a real products and how to create a sustainable business from that.”
● “I hope to develop more useful skills for my career and be part of the MIT learning system. In addition, get entrepreneurship knowledge in order to someday have a business of my own. And of course, have fun during the process and meet all you amazing people!”
Output of Your Expectations
Program Activities
Developing your ideas+ Experimenting, making, and re-making+ Getting to know your market/customer+ Forming a solid business plan + Pitching, pitching, pitching+ Demo Day = Plan, Prototype, Pitch
Program Timeline
6 weeks (July 16 – August 24)+ Monday – Thursday: 9:00am – 4:00pm+ Friday: Office Hours, 9:00am – 12:00pm
Program Culture (you!)
Attend class, be punctual and prepared+ Be passionate about your ideas+ Ask questions and participate actively+ Provide constructive criticism+ Teach and learn from your peers+ Take risks
Program Culture (us)
Supporting You+ Providing honest feedback+ Being available to meet with you+ Productively challenging you+ Connecting you with mentors+ Team focus
Additional Notes• Platform: MIT GSL Website
• You will receive an email to create your account. You will be able to access class materials from this site.
• RSVP for the mixer next Tuesday (TBD), July 24 from 4:00pm – 6:00pm, we’ll confirm details
Homework Reminder: Start thinking of 10 Business Ideas● Start creating an idea journal ● Start with the problems first● Then, think of multiple ways of solving that problem● Read chapters 1 and 2:
http://www.greenteapress.com/thinkpython/thinkCSpy.pdf
● We will present these later this week!