Post on 15-Aug-2015
1 AMR AET Review Dec-2011 - Confidential – Internal Only
MARKETING – BRAZIL
ROGER MELO MARKETING DIRECTOR
2 AMR AET Review Dec-2011 - Confidential – Internal Only
AMD VISION
Tecnologia VISION da AMD reúne processador e placa gráfica em um único chip proporcionando uma excelente experiência visual e baixo consumo de energia.
Sua vida em alta definição
Agora sim, agora é VISION
3 AMR AET Review Dec-2011 - Confidential – Internal Only
Consumo eficiente de energia. A sua bateria dura muito mais !!!
Nova Série A: DESEMPENHO E DIVERSÃO para quem quer mais que o básico.
Agora sim, agora é
VISION
AMD A4 entrega 2 vezes mais performance visual do que Intel Core I3 por um custo muito menor.*
Processador Acelerado com desempenho de placa gráfica discreta
4 AMR AET Review Dec-2011 - Confidential – Internal Only
367
568
745
953
367
568
745
953
367
568 745
953
Visual Performance 3DMark 11
Dia a Dia
Desempenho e Diversão
Desempenho e Diversão
Desempenho e Diversão
AGORA SIM, AGORA É VISION ESCOLHA O MELHOR PARA VOCÊ
5 AMR AET Review Dec-2011 - Confidential – Internal Only
Posicionamento Competitivo de Preço R
$ 1
.49
9+
<
R$
99
9 E
sti
ma
ted
Sys
tem
Pri
ce
Po
ints
AMD A8-Series
Core i3 AMD A6-Series
Pentium®
Celeron
AMD C-Series Atom
AMD A4-Series
R$ 1
.19
9+
Core i5
AMD E-Series
R$ 1
.89
9+
AMD Intel
6 AMR AET Review Dec-2011 - Confidential – Internal Only
COOP MKT AOC - PERNAMBUCANAS
AOC + AMD
Pernambucanas
• 15 Pernambucanas Stores
with display and promoter
• Vision GAME: 7 mistakes
• Gifts – everybody that play
the game and interact with
the promoter
PERIOD: nov/dec 2011
7 AMR AET Review Dec-2011 - Confidential – Internal Only
SAMSUNG - B2W
Advertising – Metro, and
online media
Anúncio shoptime
8 AMR AET Review Dec-2011 - Confidential – Internal Only
INNOVATIVE TRAINING
Event: Present AMD for FastShop Sales Team
Goal: Educate, Motivate, Integrate
– Present AMD
– Show the advantages – VISION Technology
– AMD like a innovative company
– Keep the relationship
– Diferent Experience
Audience: 120 atedees
9 AMR AET Review Dec-2011 - Confidential – Internal Only
FAST SHOP TRAINING
FASTSHOP_ VIDEO
12 AMR AET Review Dec-2011 - Confidential – Internal Only
FAST SHOP – ONLINE AND OFFLINE CAMPAIGN
Revista época – Dez/11
13 AMR AET Review Dec-2011 - Confidential – Internal Only
Americanas.com – Estadão – Set/11
Americanas.com – Metro - Set/11
B2W– ONLINE AND OFFLINE CAMPAIGN
15 AMR AET Review Dec-2011 - Confidential – Internal Only
ACTIVITIES B2W
Americanas.com – Estadão – Jan/12
Americanas.com – Metro– Fev/12
Submarino.com – Folha de SP– Jan/12
16 AMR AET Review Dec-2011 - Confidential – Internal Only
ACTIVITIES - VISION DAY´S AT RETAIL STORE
Every Saturday
6 Retailers per week like Ponto Frio, Carrefour, Walmart, Casas Bahia
Promoting VISION and products with VISION
POP Material
Showing Videos and Demos
Giveaways
17 AMR AET Review Dec-2011 - Confidential – Internal Only
ACTIVITIES - CAMPUS PARTY
AMD sponsored SBG (Seleção Brasileira de Gamers - Brazilian National
Gaming Team) at Intel Extreme Master during Campus Party 2012
Good visibility for VISION Brand and Good results in terms of media
3 minutes interview at Globo Esporte. Globo Esporte is a daily news about sports at TV Globo at noon. Most part of restaurants
TVs are connected at Globo at this time. TV Globo is an open TV in Brazil with the highest
audiences ratings.
http://globoesporte.globo.com/globo-esporte/videos/t/edicoes/v/brasil-tera-
selecao-nacional-de-videogame/1812173/
18 AMR AET Review Dec-2011 - Confidential – Internal Only
ACTIVITIES – ITAUTEC
Keeping the action with Itautec and Carrefour
Promoters, Displays and Giveaways
Implement a game to show the differences with and without VISION
technology ( like with we did with AOC)
19 AMR AET Review Dec-2011 - Confidential – Internal Only
ACTIVITIES - PHILCO
Quero-Quero_Tablóide_11.2011 Carrefour_EmailMKT_08.11.2011
Acom_DestaqueHomePage_05.12.2011
20 AMR AET Review Dec-2011 - Confidential – Internal Only
AMD MOBILE ACTION – TRUCK WITH CARREFOUR
Visited 4 cities of São
Paulo, promoting the brand
AMD in a mobile unit
specially developed for this
action.
The mobile unit was
parked at Carrefour
parking lot.
21 AMR AET Review Dec-2011 - Confidential – Internal Only
MOTHER´S DAY - BOOTH AT SHOPPING MALL
Booth during 1 month: 15 days – Morumbi
Shopping and
15 days – Eldorado
Shopping
VISION Experience: Videos, Games and
Social Media .
Experience in a NB with A
Series.
Promotions: Buy a
Computer with VISION
and win a pendrive for
your mother.
22 AMR AET Review Dec-2011 - Confidential – Internal Only
FACEBOOK FAN PAGE CREATION MELHOR DO MELHOR DO MUNDO CAMPAIGN
Campaign focused on Youth with the
objective of demand generation and
awareness through offers and Viral Video
with HD Image and 3D Sound. Choose
from a known character (Pânico na TV)
named the Best of Best World.
25 AMR AET Review Dec-2011 - Confidential – Internal Only
PROFESSOR VISIONALDO
Email marketing have been
send to all our RSA´s
mailing.
We are distributing some
messages about technology
and AMD Products.
One email each 15 days.
27 AMR AET Review Dec-2011 - Confidential – Internal Only
CTIS
Dia do Orgulho nerd
SBG com Counter Strike
28 AMR AET Review Dec-2011 - Confidential – Internal Only
EVENTO DE LANÇAMENTO A4,A6, A8 E A10
Evento para a Imprensa, Canal e Fabricantes
2012 Campanha
de Fim de Ano
Campanha Integrada
On Line e Off Line Mídia
Atividades no Varejo
Atividades no Canal
Coop com Fabricantes
30 AMR AET Review Dec-2011 - Confidential – Internal Only
DIGITAL CAMPAIGN
Our campaign has delivered 142.986.636 impressions, 506.406 clicks and the
CTR's average of 0,35%.
In January we got a great result, reaching the highest rate of CTR and lower CPC in
the campaign
Our goals for the campaing are:
159.677.466 Impressions
175.645 Clicks
Avg: 0,11% CTR
Avg$2,54 CPC
DEMAND GENERATION FOR A SERIES
And, for while, we got:
142.986.636 Impressions
506.406 Clicks
Avg: 0,35% CTR
Av: $0,75 CPC
Overall, we are 190% above than expected. Currently, our goals are based in getting better CTR's rates and delivery all the impressions that
were hired.
31 AMR AET Review Dec-2011 - Confidential – Internal Only
OFFLINE CAMPAIGN
3 Ads at Metro SP Newspaper and 3 Ads at Metro RJ Newspaper
1 Ad at Veja SP/RJ and BH
5 TV Advertising at Band SAT
DEMAND GENERATION FOR A SERIES
TV Advertising at Band SAT
32 AMR AET Review Dec-2011 - Confidential – Internal Only
ADVERTORIAL PROGRAM
What is : Advertorial
Objective: AMD Awareness and Product Differentials
Media:
– Dicas de tecnologia com Fernando Lemos (Technology Tips with Fernando Lemos)
– Isto é Dinheiro
Project: Drops in Radio, TV, App and Magazine
Period: Q3 and Q4 2013
Video
33 AMR AET Review Dec-2011 - Confidential – Internal Only
ADVERTORIAL PROGRAM
What is : Advertorial
Objective: AMD Awareness and Product Differentials
Media: TV
– Play TV
Project: TV Program explaining AMD Technology
Period: Q3 and Q4 2013
34 AMR AET Review Dec-2011 - Confidential – Internal Only
PROMOTIONAL CAMPAIGN
Group of Email MKT explain about our technology to and RSA and OEM
Promoters
New Professor Visionaldo
Quiz – Mitos e Verdades ( Myths and Truths)
Battle Cards Game
POP Material
- Digital Topper monitor
- Brochure
- Pocket Guide
- Screen Saver/Demo
POS Activities
- Steady Video Live
- Ballon Bursts
PROMOTING NEW TECHNOLOGY
35 AMR AET Review Dec-2011 - Confidential – Internal Only
SOCIAL MEDIA
We have about 427.887 ( increase 17% in 3 mounths) brasilian fans and
we should have a good relationship with them.
We defined 8 new editorial ( themes): A series / Oportunities / AMD na
Veia/ Offers / Know AMD / Fanny Sentences / Paralel Universe / Time
Tunnel
FACEBOOK –NEW STRATEGY
36 AMR AET Review Dec-2011 - Confidential – Internal Only
Q4 - EVENT
We had a booth with Virtual Penalty and 3 displays with NB – AMD A
series
About 2.000 sales people from retailers and channel
Very good opportunity to show our brand and products
SYMANTEC AMARELO E PRETO PARTY
2012
38 AMR AET Review Dec-2011 - Confidential – Internal Only
EDUCATIONAL PROGRAM – WHAT´S APU? PROFESSOR MALUCO CARACTER
\
E-mail Mkt
PR
Youtube
Call Center Script
75%
39 AMR AET Review Dec-2011 - Confidential – Internal Only
Booth in the Santa Efigenia (Sao Paulo) Booth in the Santa Efigenia (Sao Paulo)
AMD 2011 Intel 2012
Small space - 6m²
1 product only
Low potential of exploration
Low interactivity
Only 1 promoter
Only 1 ative action
Small space - 6m²
All range of products
Low potential of exploration
Medium interactivity
2 promoter
Some ative action 65%
Growth QoQ
SP São Paulo
Sta Ifigênia
AMD EXPERIENCE POINT SANTA IFIGÊNIA AND INFOCENTRO
40 AMR AET Review Dec-2011 - Confidential – Internal Only
Huge Space- 36m²
All range of products
High potential of exploration
High interactivity
2 promoter and 1 Key Account Mngr
Severous ative action
AMD 2012
Space in Santa Efigenia (Sao Paulo) Space in Infocentro (RJ)
Small space - 8m²
All range of products
Medium potential of
exploration
High interactivity
2 promoter and 1 KAM
Severous ative action
AMD EXPERIENCE POINT SANTA IFIGÊNIA AND INFOCENTRO
41 AMR AET Review Dec-2011 - Confidential – Internal Only
São Paulo Rio de Janeiro
AMD EXPERIENCE POINT SANTA IFIGÊNIA AND INFOCENTRO
*A-series logos already in place.
42 AMR AET Review Dec-2011 - Confidential – Internal Only
CHANNEL POP MATERIAL
Gondola ends
Flags
leaflet dispensers
& folders
Cubes
Hanging Signs
* Same range for Vision and FX
75%
43 AMR AET Review Dec-2011 - Confidential – Internal Only
HARDWARE SHOW
CO BRANDED ROAD SHOW (AMD + KINGSTON+ ASUS + WD)
Activites:
Streght of 3 brands toghether
3 Cities in Q2
3 Bundle offer!!
3 companies database invited
Distis Partnership to Bundle
sales
Experience with low entry, mid
level and high end machines.
25%
44 AMR AET Review Dec-2011 - Confidential – Internal Only
cv 50%
COMPONENT SALES GUIDE
2 versions
– Long Version
– Short Version to be delivered in each
sale (trought Disti)
Guide content:
1. About AMD
2. Timeline AMD
3. A- Series
4. 8 Reasons for your customer to buy AMD
Vision
5. Competitive Comparison
6. Technical Informations
7. FAQ - Frequently Asked Questions
8. AMD Contacts
45 AMR AET Review Dec-2011 - Confidential – Internal Only
VISUAL UPGRADE - CULTURAL CONTEST
Target: All Component Channel
resellers (selects)
Objective: Increase awareness
and create a bond with the brand,
making an upgrade in the business
of small resselers.
Mechanic: The
contest representative of
resale should send a video saying
why you deserve that
AMD remodel your store.
At the end of the contest, a
panel will select and rank
the videos, and the authors of the
top 5 videos will have
their resale makeover by AMD.
Reseller
Makeover
5 best
vídeos
75%
46 AMR AET Review Dec-2011 - Confidential – Internal Only
AMD WEEKS MASTERS AND REGIONALS DISTRIBUTORS
47 AMR AET Review Dec-2011 - Confidential – Internal Only
SELEÇÃO BRASILEIRA DE GAMES
ANNUAL SPONSORSHIP
49 AMR AET Review Dec-2011 - Confidential – Internal Only
GAME BUNDLES
Buy and Win campaing with Kabum
(biggest e-tailer on GPU) and Deus Ex
Game
Buy and Win campaing in Facebook: Buy
AMD and Like AMD page on facebook, win
a Sonic Game.
51 AMR AET Review Dec-2011 - Confidential – Internal Only
PROMOTIONAL NEWSLETTER
Distributor Website Link
‘Shop Now’
1 Deal
per Dist
Different Bundles
No war of price/ conficts
6.5K reseller database
Great Sellout Opportunity
Different Bundles Montly with great deals (at least 10% off)
0%
52 AMR AET Review Dec-2011 - Confidential – Internal Only
CAMPUS PARTY 2012 OVERCLOCK CHAMPIONSHIP: RADEON AND FX
53 AMR AET Review Dec-2011 - Confidential – Internal Only
CAMPUS PARTY 2012– GPU PRESENTATION FEB 2012