@bryanrhoads

2004 2005 2006 2007 2008 2009

Intel Social Media Evolution

CEO Blog

IT @ Intel Blog

Intel.com Blogs

Intel.com Podcastin

g

Intel.com Communiti

es

Intel.com

RSS

Employee Blogs

IntelTwitte

r

Planet Blue

IntelFaceboo

k

YouTubeChannel

Listening & Engagement

@bryanrhoads

2005 2006 2007

Inflection Points

IT Blog Pilot

Intel.com Blogs

Grassroots blogging

@bryanrhoads

A Pattern Emerges: G.R.O.W.

Widespread Adoption

Operationalize

Research(ResultsTesting)

Grassroots

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Grassroots

Learn from Pioneers Techniques and

Etiquette

@bryanrhoads

Results (Pilots)

Marketing/PR Objectives

Risk Mitigation ROI & Measurements

Widespread

Culture Global Early Strategy Phase

Operationalize

Governance & Guidelines

Integration Roles &

Responsibilities

… G.R.O.W.

Pilot Examples

Slashdot & ArsTechnica are the properties of their respective brands.

@bryanrhoads

The Good, The Bad, But Not The Ugly

GoodContent

NotPositive

Ugly

Intel is Awesome

Intel is too Expensive

Intel is @#$%@

@bryanrhoads

Social Media Center of Excellence

Strategy

Process

Comms

Policy

Measurement

Skills/People

Integration

Listening &Insights

@bryanrhoads

Social Media Guidelines Win – Win

– Eases managements concerns– Framework for increased

participation– Everyone is on same page– Transparency

HR, PR, Legal, Grassroots 35 languages

@bryanrhoads

Digital IQ Global training for external Social Media

Practitioners Presented by key Intel SMEs and SM COE – 30 mins SM Guidelines serve as backbone Intel Strategy Legal & Security Cautions Moderation policy Best Practices

@bryanrhoads

Training - Digital IQ 500

@bryanrhoads

Training - Digital IQ 500

@bryanrhoads

CES 2010

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“Intel Cube of Awesome”

What’s Next?

More Integration

Global Programs

Mobile

@bryanrhoads

Go #GROW

@bryanrhoads