OMNITURE SUMMIT 2010 :: Lead the Next Digital Decade

Adobe & Omniture

Mais de 5100 clientes em 101 países.

• 3 das 5 maiores empresas do Ranking Fortune;•75% dos 50 maiores sites de e-commerce do mundo;• Os principais clientes em cada indústria

Adobe• Headquarters San Jose, California www.adobe.com• FOUNDED 1982• STOCK SYMBOL ADBE (Nasdaq)• ADOBE FISCAL 2009 REVENUES US $2.946 billion (FYE Nov.

27, 2009)• More than 75% of online videos are viewed

using Adobe Flash technology, making Flash the #1 format for video on the web*

• 2010 marked Adobe’s eleventh year on FORTUNE’s “100 Best Companies to Work For” list‡

Omniture• Capital aberto na NASDAQ: OMTR; • Tecnologia reconhecida por Gartner, Forrester, etc;• 250 Patentes e Solicitações de novas patentes.

Omniture Online Suite

Digital Analytics

Site

SEM

e-mail

Display

Rich Media SEO

Social

Mobile

Video

Widgets

Intra/Extra Net

Blogs

Others

CRM ERP

And other panels, research and studiesAnd other panels, research and studies

From Web Analytics to Online Marketing

Behavioural Targeting is Essencial

Centric-Customer Action

Example :: Rent a Car Market

Example :: Rent a Car Market

Example :: Rent a Car Market

Example :: Rent a Car Market

Example :: Rent a Car Market

Example :: Rent a Car Market

Example :: Rent a Car Market

Example :: Rent a Car Market

Online + Offline = Customer Data

TEST&TARGET

Segments: Find “winners among the losers”

Segments: Find “winners among the losers”

Segments: Find “winners among the losers”

Segments: Find issues and solve it earlier

Segments: Find issues and solve it earlier

Internal Search

Internal Search: Pay Attention!

Internal Search: Customize your page

Promotion

Products

User Guides

How To’s

Simulators

DownloadsAccessories

Internal Search: Promote Products & Content in Search ResultsKeyword-Based Content

Present promotional content based on specific keyword searches

Related ProductsKeep visitors engaged by displaying related content with search results

Internal Search: Active Navigation & Browsing

Internal Search: AutoComplete | Did you mean

Internal Search: Creat Rules

Twitter Measurement

Twitter Measurement

Twitter Measurement

Influencers

Twitter Measurement

Facebook

Fan Pages

Banner Aplicações

Widgets

Facebook Connect

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33 Nome Sobrenome Local Fuso Horário Moeda local Data de Nascimento Estado Civil Histórico Educac. Histórico Trabal. Filiação Política Interesses Música Contagem de Notas Postagens / Mural

Facebook Measurement

Facebook Measurement

Omniture Marketing Online Suite

Questions?