Ciclo de Palestras AUNICA/setembro - Fabrizio Bruzetti
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OMNITURE SUMMIT 2010 :: Lead the Next Digital Decade
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Tendências Omniture Summit 2010
Transcript of Ciclo de Palestras AUNICA/setembro - Fabrizio Bruzetti
OMNITURE SUMMIT 2010 :: Lead the Next Digital Decade
Adobe & Omniture
Mais de 5100 clientes em 101 países.
• 3 das 5 maiores empresas do Ranking Fortune;•75% dos 50 maiores sites de e-commerce do mundo;• Os principais clientes em cada indústria
Adobe• Headquarters San Jose, California www.adobe.com• FOUNDED 1982• STOCK SYMBOL ADBE (Nasdaq)• ADOBE FISCAL 2009 REVENUES US $2.946 billion (FYE Nov.
27, 2009)• More than 75% of online videos are viewed
using Adobe Flash technology, making Flash the #1 format for video on the web*
• 2010 marked Adobe’s eleventh year on FORTUNE’s “100 Best Companies to Work For” list‡
Omniture• Capital aberto na NASDAQ: OMTR; • Tecnologia reconhecida por Gartner, Forrester, etc;• 250 Patentes e Solicitações de novas patentes.
Omniture Online Suite
Digital Analytics
Site
SEM
Display
Rich Media SEO
Social
Mobile
Video
Widgets
Intra/Extra Net
Blogs
Others
CRM ERP
And other panels, research and studiesAnd other panels, research and studies
From Web Analytics to Online Marketing
Behavioural Targeting is Essencial
Centric-Customer Action
Example :: Rent a Car Market
Example :: Rent a Car Market
Example :: Rent a Car Market
Example :: Rent a Car Market
Example :: Rent a Car Market
Example :: Rent a Car Market
Example :: Rent a Car Market
Example :: Rent a Car Market
Online + Offline = Customer Data
TEST&TARGET
Segments: Find “winners among the losers”
Segments: Find “winners among the losers”
Segments: Find “winners among the losers”
Segments: Find issues and solve it earlier
Segments: Find issues and solve it earlier
Internal Search
Internal Search: Pay Attention!
Internal Search: Customize your page
Promotion
Products
User Guides
How To’s
Simulators
DownloadsAccessories
Internal Search: Promote Products & Content in Search ResultsKeyword-Based Content
Present promotional content based on specific keyword searches
Related ProductsKeep visitors engaged by displaying related content with search results
Internal Search: Active Navigation & Browsing
Internal Search: AutoComplete | Did you mean
Internal Search: Creat Rules
Twitter Measurement
Twitter Measurement
Twitter Measurement
Influencers
Twitter Measurement
Fan Pages
Banner Aplicações
Widgets
Facebook Connect
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33 Nome Sobrenome Local Fuso Horário Moeda local Data de Nascimento Estado Civil Histórico Educac. Histórico Trabal. Filiação Política Interesses Música Contagem de Notas Postagens / Mural
Facebook Measurement
Facebook Measurement
Omniture Marketing Online Suite
Questions?
