FREDERICO ROMEL MAIA TAVARES (prof_fred@hotmail.com)

URCA- UNIVERSIDADE REGIONAL. DO CARIRI UNESP - CAMPUS DE GUARATINGUETÁ

JORGE MUNIZ Jr. (jorgemuniz@feg.unesp.br)UNESP - CAMPUS DE GUARATINGUETÁ

PAULO SERGIO DUARTE DE ALMEIDA VALLADARES (psdvalladares@gmail.com)

PETRÓBRÁS-PETRÓLEO BRASILEIRO S.A

GLOBAL COMPETITIVENESS AND BRAZILIAN FOOTWEAR INDUSTRY: A LITERATURE REVIEW

1. Introdution

Has strong competition imposed by products chineses. Strategy low cost (Zhang & Huang, 2012). Market globalized and competitive industry. The most common strategies adopted are…

1. Introdution

Strategies: Tax incentives (Buxey, 2005), Low cost of labor (Grebre-Egziabher, 2007) Cluster (Franceschini & Azevedo, 2003 , Sousa, 2009).

1. Introdution

The footwear industry, according to ABICALÇADOS (2012):

15.3% increase in world production 16.5% of consumption in the period 2006-2010.

1. Introdution

The selection of appropriate competitive strategies for companies.

According: Pereira, Sellitto & Borchardt (2010) Guidolin, Costa & Rocha (2009) & Bimbatti (2007)

1. Introdution

In Brazil, the main producing areas are… RS (Sinos Valley), SP (Franca, Jau & Birigui) & CE

(Cariri). The Brazilian footwear industry requires: Strategies to balance international competitiveness Regional development.

1. Introdution Footwear industry has importance economic in

several countries; Deserving strategies and actions particular attention; Objective this is paper: To present an overview of the footwear industry in

Brazil Global competition, as presented in the literature.

1. Introdution

Analysis: Theoretical based on the ISI Web of Science; Articles published between the years 2003-2013.

2. Method

Review literature Method theoretical Research in ISI Web of Science Keywords: “strategy”and“footwear” Engineering, Business e Economics Period : 2003 to 2013.

2. Method

Figure 1:Growth of a) and b Publications) Quotes with key word Source: Web Science (2013)

3. Global strategies of the footwear industry

Study growth on strategy in footwear industry; The Study shows relevance; Need to deepen the strategies studies; Know strategies applicable to each type of industry.

3. Global strategies of the footwear industry

Applicable strategies shoes industries are presented in: Zhang & Huang (2012), Verdu, Gómez-Gras & Martinez-Mateo (2012) Grebreeysus & Mohnen (2012).

3. Global strategies of the footwear industry

The survey revealed thirteen relevant studies :

China (Zhang & Huang, 2012), Brazil (Borchardt, Pereira & Sellitto, 2011), Spain (Verdu,Gómez-Gras & Martinez Mateo, 2012), USA,Áustria & South Korea (Ko et al., 2012), Australia (Buxey,2005) (Connell & Voola, 2013) &

Ethiopia (Gebreeysus e Mohnen, 2012).

3. Global strategies of the footwear industry

Note the adoption of various strategies by industry footwear,

Generic strategies, Careful choice to compete, Selection of segments and most attractive sectors Control of strategically important resources

3. Global strategies of the footwear industry

Zhang & Huang (2012) Chinese companies low cost strategy. High production volumes and location production.

Gebreeyesus & Mohnen (2012) Cluster Ethiopia. Impact of Asian products.

3. Global strategies of the footwear industry

Grebe-Egziabher (2007) Innovation strategy for the footwear cluster in Ethiopia.

Buxey (2005) Focus on quality in the cluster of Australia.

Verdu, Gómez-Gras e Martinez-Mateo (2012) Location and geographic concentration of footwear companies in Spain

3. Global strategies of the footwear industry

Ko et al. (2012) Global market segmentation for sports shoes companies

Connell e Voola (2013) Knowledge sharing as a strategy in Australia

Navas-Almán (2011) Focus on higher value-added activities

3. Global strategies of the footwear industry

Bimbatti (2007) Strategic tools for businesses cluster in Brazil.

Borchardt, Pereira & Sellitto (2011) Ecodesing as a strategy footwear industry in Brazil

Guidolin, Costa e Rocha (2009) Training that adds greater value to the product in

Brazil.

3. Global strategies of the footwear industry

Francischini & De Azevedo (2003) Relocation of production strategy for firms in Brazil.

Pereira, Sellitto & Borchardt (2010) Increase the importance of consumer product.

3. Global strategies of the footwear industry

4. Footwear industry in Brazil The shoe production in Brazil is relevant Despite the drop in rates due to global crisis The industry has recovered

Direct jobs generated by the footwear industry in 2011; 337,500 jobs, 3.33% of total workers in industrial production.

(ABICALÇADOS, 2012)

4. Footwear industry in Brazil

4. Footwear industry in Brazil

Producing regions of greatest prominence RS, SP & CE. Decreased production rates in the state of RS. Industrial production in CE highlighted the rise

5. Producing regions in Brazil

The industrialization of footwear and leather craft culture;

RS production in Vale dos Sinos Region; New Hamburg; New Hamburg "Footwear Capital in Brazil."

The second largest footwear production SP; The footwear activity begins in the nineteenth

century,   With the arrival of Italian immigrants.

5. Producing regions in Brazil

The consolidation of manufactured production occurred after 1920,

With emphasis on the production regions of France, and Jau Birigüi.

5. Producing regions in Brazil

Milaneze & Battle (2007) Show the specialties of industries; Franca production of men's shoes; Birigui production of children's shoes; Jau production of women's shoes.

5. Producing regions in Brazil

Adopt strategy Cluster; The Cluster Birigui: 159 companies; Accounting for an average production of; 55 million pairs of shoes per year; 85% market children’s. (SCARPIN ET

AL.,2007)

5. Producing regions in Brazil

Cluster Jau Market women’s 180 enterprises; Majority PME Martins Jr. & Barbosa (2011)

5. Producing regions in Brazil

The third shoe industry is located in CE; Production concentrated mainly in the Cariri; Cariri located to the south of the state. Largest production hub (ARAÚJO,2011). Majority PME

5. Producing regions in Brazil

Strategy: cluster, government incentives, incentive geographical location.

5. Producing regions in Brazil

The footwear industry caters largely production in Brazil

Challenges of reducing costs of production sector Increased competition in the sector The industrial production of footwear worldwide

mutually relevant

5. Conclusions

Despite the global economic crisis,

the sector has recovered with satisfactory rates in recent years.

The industrial production of footwear in Brazil has followed this trend.

5. Conclusions

The research showed growth in studies on "strategy footwear"

Challenges to overcome Chinese products industries. In the present competitive market prices.

5. Conclusions

The theory indicated similarities of footwear industries Depend on the country in which they operate.

5. Conclusions

The paper has identified key strategies in the world: The geographical relocation of production; The formation of Clusters; Investment and technological; Innovation among others.

5. Conclusions

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