Market share das principais operadoras brasileiras de celular

Post on 20-Jul-2015

262 views 3 download

Transcript of Market share das principais operadoras brasileiras de celular

Anne Caroline Machado Rampim

Danieli Lemes de Carvalho

2013

Operadora ControladorCelulares(Milhares)

MarketShare

1ª Vivo Telefônica 75.988 28,78%

2ª Tim Telecom Italia 71.232 26,98%

3ª Claro América Móvil 66.308 25,11%

4ª Oi

AG, LaFonte, BNDES, Fundos

e Portugal Telecom

49.494 18,74%

29,75% 29,71% 29,54% 29,08% 28,91% 28,83%

28,78%

23,63% 25,14%

26,46% 26,88% 26,92% 26,88%26,98%25,52% 25,44%

24,93% 24,92% 25,00% 25,12%25,11%

20,73%19,35% 18,78% 18,81% 18,85% 18,83%

18,74%

2009 2010 2011 2012 Jan-13 Feb-13 Mar-13

vivo tim claro oi

Operadora 2009 2010 2011 2012 jan/13 fev/13

Vivo 51.744 60.293 71.554 76.137 75.806 75.838

Tim 41.115 51.028 64.083 70.376 70.598 70.697

Claro 44.401 51.638 60.380 65.238 65.556 66.071

Oi 36.054 39.273 45.484 49.238 49.438 49.521

Entre 2009 2010 2011 2012 jan/13 fev/13

Vivo e Tim 10.629 9.265 7.470 5.761 5.208 5.141

Tim e Claro -3.286 -610 3.704 5.138 5.042 4.626

Claro e Oi 8.347 12.365 14.895 16.001 16.118 16.550

Milhares 2009 2010 2011 2012 jan/13 fev/13 mar/13

Vivo 6.799 8.548 11.261 4.584 -331 32 150

Tim 4.698 9.913 13.055 6.293 222 99 536

Claro 5.669 7.237 8.741 4.859 317 515 238

Oi 6.062 3.218 6.211 3.753 201 83 -27

*dados mar/2013