1960 198420001993 2008 + 2011 1930 195019701960 1980.
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Transcript of 1960 198420001993 2008 + 2011 1930 195019701960 1980.
![Page 1: 1960 198420001993 2008 + 2011 1930 195019701960 1980.](https://reader038.fdocumentos.com/reader038/viewer/2022102915/570638631a28abb823900de1/html5/thumbnails/1.jpg)
RESERVE MOBILE: A PRÓXIMA FRONTEIRA
SOLANGE VABO E LUÍS VABO | RESERVE
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BUSCANDO NA MEMÓRIA:
O COMPUTADOR...
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1960 1984 20001993 2008
+
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2011
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O TELEFONE...
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1930 1950 19701960 1980
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O TELEFONE PÚBLICO...
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A GRANDE INOVAÇÃO
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EM TODOS OS LUGARES
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MAS O CONSUMIDORNÃO ESTAVA SATISFEITO
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O TELEFONE MÓVEL...
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1945 19951985
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O SMARTPHONE”Telefone Inteligente”
Telefone celular com funcionalidades avançadas que podem ser estendidas por meio de programas executados por seu sistema operacional.
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PRINCIPAL EFEITO SOBRE O CONSUMIDOR:
RELAÇÃO DE AMOR COM A TECNOLOGIA...!!
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FAZ PARTE DO MEU CORPO !
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TODOS PODEM USAR
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EM QUALQUER LUGAR
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ALGUNS EXAGERAM...
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OUTROS INVENTAM !
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UNIVERSALIDADE
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CONVERGÊNCIA
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NO BRASIL
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Internet é Grande
Telefonia celularé bem Maior !
Fonte: IBOPE (2011)
75 milhões Usuários no Brasil
Fonte: IBGE/Nielsen (2010)
150 milhões Usuários
Brasil
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A penetração do celular é maior que a da internet
em todas as classes sociais
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-
PC
+
+- Celular
Uso de Celular
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PC
+
+- Smartphone
Uso deSmartphone
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AS PESSOAS ESTÃO MIGRANDORAPIDAMENTE DO COMPUTADOR
PARA O SMARTPHONE
CONCLUSÃO:
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Fonte: GigaOm
Sistemas operacionais de SmartphonesParticipação no Mercado
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