2009 09 01 Webshop Accelerator
-
Upload
hannu-vangsgaard -
Category
Business
-
view
303 -
download
1
Transcript of 2009 09 01 Webshop Accelerator
![Page 1: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/1.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
WEBSHOP STRATEGI OG KONCEPT
Hannu Vangsgaard // Webshop Acceleratoren // 1. sep 2009
![Page 2: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/2.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
AGENDA
• Fra Kommunikation 1.0 til Web 2.0
• Marketing 2.0
• Sådan skaber du en vindershop
![Page 3: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/3.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
UNDSKYLD!
![Page 4: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/4.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
FRA KOMMUNIKATION 1.0TIL WEB 2.0
![Page 5: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/5.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
Kommunikation 1.0
![Page 6: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/6.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
Kommunikation 1.5
![Page 7: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/7.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
Marketing1.0
![Page 8: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/8.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
Marketing2.5
![Page 9: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/9.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
Marketing3.0
![Page 10: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/10.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
Marketing4.0
![Page 11: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/11.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
Web1.0
![Page 12: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/12.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
Web1.5
![Page 13: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/13.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
$ Web2.0
![Page 14: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/14.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
De gode gamle dage:
• Klar definition af “medie”.
• Begrænset antal medier – kontrolleret af begrænset antal personer.
• Overskuelig mængde marketingbudskaber.
![Page 15: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/15.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
Og nu…?
• Hvad er et medie?
• Hvor mange medier er der?
• Hvor mange budskaber kan vi absorbere?
![Page 16: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/16.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
FØR:
• Distribution knap ressource
• Opmærksomhed uendelig
Resultat af evolutionen:
![Page 17: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/17.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
Resultat af evolutionen:
FØR:
• Distribution knap ressource
• Opmærksomhed uendelig
NU:
• Uendligt antal media
• Opmærksomhed “knap ressource”
![Page 18: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/18.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
Vi råbere bare højere…
![Page 19: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/19.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
“You can make more
friends in two months
by becoming really interested in other
people than you can in
two years by trying to
get other people
interested in you”
Marketing 2.0
![Page 20: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/20.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
Marketing 2.0
FØR:
• Udvikle produkt
med bred appel.
• Pak det pænt ind
og kommuniker
bredest muligt.
NU:
• Marketing skal være
“indbygget”.
• Produkt skal være
en ”purple cow”
![Page 21: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/21.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
“Something remarkable is worth talking about”
“Purple Cow” 2002Seth Godin
www.sethgodin.com/purple
![Page 22: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/22.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
![Page 23: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/23.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
Vinderingredienser
Produktet Service Pris
![Page 24: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/24.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
![Page 25: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/25.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
Kano modellenTilfreds
Utilfreds
Godtopfyldt
Dårligtopfyldt
FORMULEREDE
BEHOV
BASALE
BEHOV
IKKE U
DTALTE /
BEGEJSTRINGS-
BEHOV
![Page 26: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/26.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
FORSTÅ DINE KUNDER.
GØR EN REEL FORSKEL!
![Page 27: 2009 09 01 Webshop Accelerator](https://reader036.fdocumentos.com/reader036/viewer/2022062308/55bdf478bb61eb952d8b478a/html5/thumbnails/27.jpg)
© Hannu Vangsgaard • www.hannuvangsgaard.dk
Kontakt og mere ”mig”:
Hannu Vangsgaard
Store Torv 16, 3
8000 Århus C
Tel: +45 4045 2298
E-mail: [email protected]
Web: www.hannuvangsgaard.dk
Blog: blog.hannuvangsgaard.dk
Linkedin: www.linkedin.com/in/hannuvangsgaard
Fotoblog: www.flickr.com/hannuvangsgaard
Twitter: www.twitter.com/hannuvangsgaard
Jaiku: hannuvangsgaard.jaiku.com