2014 Relatório de Sustainability Report 2014 - Compartilhados/albert_einstein... · do Sistema...

download 2014 Relatório de Sustainability Report 2014 - Compartilhados/albert_einstein... · do Sistema Único

of 118

  • date post

  • Category


  • view

  • download


Embed Size (px)

Transcript of 2014 Relatório de Sustainability Report 2014 - Compartilhados/albert_einstein... · do Sistema...

Relatrio de Sustentabilidade2014

2014 SustainabilityReport

CONTENTSLETTER OF THE PRESIDENT 4PROFILE 7 External commitments 9 Corporate governance 11 Triple Aim governance 15 Responsible financial management 18 Relationship with suppliers 22STRATEGY 25HEALTH SERVICES 29 Commitment to safety 36 Accreditations and certifications received by the Einstein 40 Diagnostic and Preventive Medicine 42 Programa de Apoio ao Desenvolvimento Institucional do Sistema nico de Sade (Proadi-SUS) 44 Integration with the Municipal Healthcare Network 45KNOWLEDGE GENERATION AND DISSEMINATION 51 Innovation 52 Teaching 53 Research 56 Consultancy and Management 59SOCIAL ACTIONS 61 Volunteer work 62HUMAN CAPITAL 65ENVIRONMENT 85ABOUT THE REPORT 95 GRI Summary 100 Global Compact 109 External verification 110BOARD OF DIRECTORS AND COUNCILS 113CREDITS 117

Proud of the path we have travelled and aware of future challenges, I present the 2014 Sustainability Report.

There were many accomplishments. We advanced in the maturing of the systemic management of our health services with several actions. These include, as a highlight, the moving of the administrative center to a new building on Faria Lima Avenue, thus opening room for more beds, reinforcing the high complexity structures at the Morumbi Unit, and the growth of Diagnostic and Preventive Medicine. We restructured the management of oncology and we created the structures of Auditing, Risk Management and Compliance, as well as Innovation and Knowledge Management.

At the level of the partnerships with the Sistema nico de Sade (SUS) [Brazilian Health System], through the Prefeitura de So Paulo, we assumed the operation of two more Centro de Ateno Psicossocial (Caps) and the first Unidade de Pronto Atendimento (UPA) of the city. We also prepared ourselves to start operating, in 2015, the Hospital Municipal Santa Marina, which will offer to the community a complete medical, surgical and high-complexity structure.

The systematic process of generating and disseminating knowledge, catalyzed by the areas of Education, Research, Consulting and Management, gained new strength with the creation of the area of Innovation and Knowledge Management, working with the


several internal structures to build an environment favorable to the establishment of models that evaluate the role of medicine and healthcare services.

We have taken another step toward the ambitious objective of helping to transform health in Brazil by training medical leaders. We have already submitted to the Ministry of Education a request for the approval of the undergraduate medical course, and we are expecting to open the first class of students in the second half of 2015.

In our continuing process of maturing our commitment to sustainability, we reorganized the internal management of this theme. It continues to be monitored in operational areas, but it has started to be managed in a strategic manner, similarly to safety and quality, involving all areas in the execution of the Plano Diretor de Sustentabilidade [Sustainability Master Plan]. We are refining internal metrics to monitor our development in the objectives laid out and, in 2015, we will adopt a panel to monitor our main performance indices.

Externally, we are now part of the Brazilian Committee of the United Nations Global Compact, assuming the task of involving the business community more and more in this initiative. As members, we are doing our best to reinforce the adoption of good practices related to human rights, labor conditions, environment, and anti-corruption.

I would also like to highlight our decision to adopt the Triple Aim governance model, a management

New ChallengesMore steps toward the transformation of healthcare in Brazil


methodology created by the Institute for Healthcare Improvement (IHI) which is now being used by organizations of excellence worldwide. We believe that coordinated effort in the three dimensions experience of care, per capita costs and population health is essential to face global health challenges and assure the sectors sustainability.

We are aware of the challenge that this decision brings with itself, but it encourages us that it represents maturity and strategic integration of improvement initiatives that we have been adding along our history, like the adoption of the concept of patient experience, focus on operational excellence, the systemic approach of health issues, and the execution of evidence-based medicine. This new governance model had already been included in the context of some specific actions, such as the Projeto Coluna, and will be systematically adopted in the organizations routine in 2015. One example of this is the project Parto Adequado, conducted together

with the Institute for Healthcare Improvement, the Agncia Nacional de Sade and the Ministry of Health, with the objective of reducing the number of unnecessary Cesarean sections in Brazil, already born with a look based on Triple Aim governance.

This broad set of accomplishments, explored in depth over the next pages, is the fruit of planning and of the consistent attitude of a talented team, committed to the mission of taking excellence to health services, to knowledge generation and dissemination initiatives, and to the social responsibility strategies of our organization. To each one of them, my gratitude.

Enjoy your reading.

Claudio Lottenberg President of Sociedade Beneficente Israelita Brasileira Albert Einstein

6 | 2014 SUSTAINABILITY REPORT | Albert Einstein


The Sociedade Beneficente Israelita Brasileira Albert Einstein is a not-for-profit organization has a Certificado de Entidade Beneficente de Assistncia Social (Cebas) [Certified Beneficent Social Assistance Entity], according to Law number 12,101, of 2009, and declared as public utility organization at municipal, state, and federal levels. Its headquarters are in the city of Sao Paulo, where it offers most of its services in several work fronts in the field of health - promotion, prevention, diagnosis, treatment and rehabilitation, in addition to conducting research, education and consulting activities. This work mobilizes a team of 11,572 employees. GRI G4-3 | G4-4 | G4-5 | G4-7 | G4-9

Health care is provided at the level of the healthcare insurance system and the Sistema nico de Sade (SUS), through agreements and contracts with the government, involving a network of 8 own units and the administration of 22 government units. This scenario comprises 13 Unidade Bsica de Sade (UBS) [primary care unit], three Assistncia Mdica Ambulatorial (AMA) [medical outpatient unit], three Centro de Ateno Psicossocial (CAPS)

[psychosocial care center], one Unidade de Pronto Atendimento (UPA) [fast track unit] the first in the city of So Paulo , Hospital Municipal Dr. Moyss Deutsch Mboi Mirim, and the Hospital Municipal Santa Marina. Of those, two CAPS, the UPA and Hospital Municipal Santa Marina became part of the Einsteins service network in 2014. GRI G4-6 | G4-8 | G4-9

In the area of diagnostic medicine, the Einstein also works in the city of Mogi das Cruzes, where it responds for the processing of all laboratory tests collected in the units of the municipal health system. GRI G4-6 | G4-8 | G4-9

As one of the Excellence Hospitals, the Einstein works in the Programa de Apoio ao Desenvolvimento Institucional do Sistema nico de Sade (Proadi-SUS) [Support Program for Organizational Development of the SUS], carrying out projects as a counterpart for the exemption of social contributions provided by the Certificado de Entidade Beneficente de Assistncia Social (Cebas). GRI G4-6 | G4-8 | G4-9 | G4-13

With a team of 11,500 employees, the Einstein works on many fronts in the field of health: promotion, prevention, diagnosis, treatment and rehabilitation GRI G4-DMA


11,572 employees. GRI G4-9 Health services: outpatient care, emergency care,

hospital admissions, high-complexity services, day hospital, home care, diagnostic and preventive medicine and collective health actions in:

8 own units: Alphaville, Cidade Jardim, Ibirapuera, Jardins, Morumbi, Paraispolis, Perdizes, Higienpolis and Vila Mariana.

22 public units, in partnership with the City Administration of So Paulo. GRI G4-6

Education: technical courses, nursing undergraduate course, graduate courses lato sensu (specialization and executive MBA) and stricto sensu (professional masters degree in nursing), professional training, in-company courses, refresher courses, open courses, distance education, scientific conferences, medical residence, and professional improvement in:

5 own units: Faria Lima, Ipiranga, Morato, Morumbi, and Paulista.

1 partnership unit, in Curitiba (PR). Research: experimental and clinical research

laboratories, academic masters and PhD degrees in Health Sciences.




1 Considering, at the level of public health, Hospital Municipal Dr. Moyss Deutsch Mboi Mirim and the beds allocated to the Sistema nico de Sade at Hospital Israelita Albert Einstein and, at the level of private health, Hospital Israelita Albert Einstein (Morumbi, Vila Mariana and Perdizes-Higienpolis units). 2 Considering, at the level of public health, Hospital Municipal Dr. Moyss Deutsch Mboi Mirim and, at the level of private health, Hospital Israelita Albert Einstein (Morumbi, Vila Marian