3b2 ogawa ai
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Setting the structure forsuccessful place activation
Alisha Baker and Ai Ogawa Village Well
Mainstreets and public spaces undergo natural cycles as the surrounding environment, social trends and people around them change.
Village Well’s recent work in Hobart focused on activation projects on two varied scales - a ‘micro’ public space and a new mixed-use precinct nestled in the historic waterfront.
7000 (TAS)
Australia
TAS
Macquarie Point
Collins Court
Hobart
1. Research
2. Engagement
3. Recommendations
4. Implementation
5. Review
Structure for place activation
Search for the gems and meaning for people in their place people watch - observing the rituals & rhythms of place.
What makes this place special?
How has this place/its people/environment changed?
1. Research
The wisdom is in the community
Pull together a range of people with diverse needs & ideas
Inspire and empower
Establish a group of champions
Keep it fun!
2. Engagement
Familiarise the community to the longer term vision
Identify what the community can do themselves
Test the possibilities before committing long term
3. Recommendations
Get some quick wins off the ground
Empower project champions
Build partnerships
Use this stage to learn and be open to adapt
Get people excited
4. Implementation
Be open to change - whilst respectful of the vision
What works, what doesn’t? Ask around
Update longer term strategies to reflect findings from quick wins
5. Review
Collins Court is part of Hobart’s network of laneways and acades, connecting shopping streets and key destinations.
We will explore how our team assisted the community to re-engage and re-imagine Collins Court, one of Hobart’s most underused public spaces.
Collins Court
Collins Court is part of Hobart’s networks of laneways and arcade, connecting shopping streets and key destinations.
Collins Court
Map: Adapted from Public Spaces and Public Life – A City with a People in Mind (2010), Gehl Architects
ST DAvID'S CAThEDRAl
hOBART MuMS NETwORk
TO wATERfRONT
Collins Court is connected to several community places, arcades and
transportation hub and the waterfront beyond
Therefore it was important that these local
stakeholders were engaged, and further, take part in
activation of Collins Court
> Inspire the participants with stories> Go to where people are> Brainstorm in place > Find project champions> Continue to engage
Engaging the community
Quick winPop-up
Community Garden
Quick winMoo Brew
Laneway Party
Quick winPop-up Tree
Bombing Workshop
Macquarie Point, a former industrial precinct, is slowly being transformed into a new mixed-use destination within Hobart’s historic waterfront.
Through temporary activation ideas and longer-term strategies, its revitalisation will be rolled out slowly to introduce the public to the site for the first time in over 200 years.
Macquarie Point
Site’s history
Unique characteristic of place - what makes it different?
Local community - who are they, what are their needs?
Working with your neighbours
People watching - what are key rituals for locals & visitors
Local politics - what does the site mean for the local people?
understanding the place
The rhythms of placeIn the sun & out of the rain; feeling connected to the river and mountain
One-to-one conversations
Get everyone together to create a shared vision
listen to each other and develop partnerships
Brainstorm ideas with key partners
Partner with events for community engagement
Gaining a wide perspectivethrough conversation
Partner with events for community engagementGetting community feedback on the Masterplan coincided with Dark Mofo with the site temporarily transformed into ‘Dark Park’ - a cultural destination for large scale public art works
Challenges
• Not everyone knew the site intimately
• Working with smaller councils who do not have access to all data - would have been helpful to be guided by a community needs assessment
• Try to get as many varied people and ideas to contribute to conversation - even more workshops!
Gaining a wide perspectivethrough conversation
Short term quick wins
• Setting the tone early through type of events
• Welcoming the community - events and opening small sites
• Building partnerships & local ownership
• Invite those who have been eager along the way
Ideas
• Prioristise projects that piggyback on elements already working
• Focus on benefiting the existing community first
• Utilise exisiting buildings on street for temporary activation
• Partnerships are key
• Continue momentum and jump on opportunities that align with the vision as they come your way
Implementation
Challenges• Things change! Be flexible (to a degree) on ideas to be implemented but hold
position on the vision (as this is the shared vision)
• If this vision needs to change, then you need to agree on this with the community
Implementation
• Talk to a range of people
• Develop a vision and principles which everyone owns• Use temporary opportunities to start delivering the vision• Curate opportunities to bring members of community in• Have a dedicated team and place champions
Collins Court & Macquarie Point - lessons leant
Thanks!