ANA ELIZA FARIA E SILVA - ITU
Transcript of ANA ELIZA FARIA E SILVA - ITU
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Informação Pública
Informação Pública
ANA ELIZA FARIA E SILVA
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Informação Pública
Informação Pública
IS UHDTV
THE FUTURE
OF TV?
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Informação Pública
Informação Pública
BRAZILIAN 4K TV SETS: MARKET SHARE
Sources: ELETROS and IBGE 2016
AVERAGE INSTALLED
BASE OF TV SETS
100 MM
CRT HD UHD PROJECTION
62%
52%
44%
37%
32%
20%
38%
48%
56%
63%
66%
74%
6%
4%
13%
8%
75%
75%
73%
69%
63%
23%
29%
37%
12%
17%
Estimative : over one third of
the market in five years
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Informação Pública
Informação Pública
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Informação Pública
Informação Pública
UHDTV: 4K and/or 8K;
Support for HDR, HFR, WCG and immersive audio;
Increased quality for mobile reception;
Improvements in accessibility and emergency warnings;
Backward compatible extensions to support incremental evolutions, both
in physical and logical layers;
IMPROVED TECHNICAL QUALITY IS NECESSARY
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Informação Pública
Informação Pública
BUT NOT
ENOUGH...
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Informação Pública
Informação Pública
IS OTT
THE FUTURE
OF TV?
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Informação Pública
Informação Pública
GREATER
ENGAGEMENT
MORE CONTENT
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Informação Pública
Informação Pública
RELEVANT
COMPLEMENTARY
PERSONALIZED
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Informação Pública
Informação Pública
Synchronized companion devices;
Targeted content synchronized with the main programming;
Expanded mobile offer
VoD integrated with the broadcasting service;
Use of consolidated web technologies, such as HTML5 and JavaScript,
while preserving and evolving Ginga-NCL.
INTEGRATED, UNIFIED, FLUID USER EXPERIENCE
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Informação Pública
Informação Pública
HOW TO MAKE
INTEGRATED
BROADCAST
BROADBAND
THE FUTURE OF TV?
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Informação Pública
Informação Pública
Leverage the evolution of the existing digital distribution;
Development of new business models;
Exploration of advanced advertising models;
Unified and consistent audience metrics;
Mechanism for engagement beyond traditional TV viewing habits;
Regulatory balance
LEADING TO THE FUTURE OF TV
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Informação Pública
Informação Pública
THANK YOU!ANA ELIZA FARIA E SILVA