Brand book
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Transcript of Brand book
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“Talento é 1% inspiração e 99% transpiração.”Thomas Edison
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índice
04 08 12 16
04 08 12 16
04 08 12 16
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16
16
16
04 08 12 16
04 08 12 16
04 08 12 16
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04conceito
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04
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06agência
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06 ValoresAtravés da ética e respeito a comunicação de massa, buscamos o real atendi-
mento e entendimento das necessidades de comunicação de cada cliente, isoladamente, assegurando uma comunicação única e exclusiva.
VisãoAlcançar determinado número de clientes que sejam atendidos com
qualidade e condizam com os valores da agência. Tornar-se referên-cia em comunicação e criatividade de custo baixo e sustentável.
missãoAtender os clientes buscando excelência e o maior
retorno possível sobre o investimento empregado. Através da comunicação mercadológica em si, e da ex-
periência de marca, a MOB vem trazer criatividade com ética e responsabilidade.
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08integrantes
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08criação
bruno almeida
marketing/tendências
ivan alves
pesquisa
luan flávio
atendimento
luiz fernando
planejamento
thiago felinto
mídia
wilson aziago
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10dna
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10ócio criativo
sustentabilidade
mobilidade
versatilidade
ética
agilidade
experiência de marca
entregabilidade
resultado
pesquisa
Explicação
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12posicionamento
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12Agressividade para atingir o target, visamos im-pressionar e trazer experiências inovadoras e que contribuam para o share of mind a longo prazo.Explicação
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14tom de voz
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1614Humorado
analógico e persuasivo
uso de figuras de linguagem que retratem a cultura de massa
familiaridade
e, em alguns casos que busquem a reflexão.
Texto Explicativo.
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16linguagem fotografica
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16
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18cores
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18criação
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20padrão cromático
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20ócio criativo
sustentabilidade
mobilidade
versatilidade
ética
agilidade
experiência de marca
entregabilidade
resultado
pesquisa
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22Formas
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22
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24tipografia
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24 AaA b c d e f g h i j k l m n o p q r s t u v x j w y 1 2 3 4 5 6 7 8 9
Explicação
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26fam
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26 Helvetica neueAtravés da ética e respeito a comunicação de massa, buscamos o real atendi-
mento e entendimento das necessidades de comunicação de cada cliente, isoladamente, assegurando uma comunicação única e exclusiva.
antipastoAlcançar determinado número de clientes que sejam atendidos com
qualidade e condizam com os valores da agência. Tornar-se referên-cia em comunicação e criatividade de custo baixo e sustentável.
BEBAS NeueAtender os clientes buscando excelência e o maior
retorno possível sobre o investimento empregado. Através da comunicação mercadológica em si, e da ex-
periência de marca, a MOB vem trazer criatividade com ética e responsabilidade.
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28coresmalha construtiva
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28criaçãologo mob
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30redução
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30ócio criativo
sustentabilidade
mobilidade
versatilidade
ética
agilidade
experiência de marca
entregabilidade
resultado
pesquisa 32
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32aplicações
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32
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34negativo + positivo+ tons de cinza
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34 AaA b c d e f g h i j k l m n o p q r s t u v x j w y 1 2 3 4 5 6 7 8 9
Explicação
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04
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