China In Box - 2011 Plan
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Transcript of China In Box - 2011 Plan
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Comunicação online
China in Box 2011
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HOTSITE
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Mídia e Redes SociaisPerfis China In Box
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O que são mídias sociais?
Relação estabelecida entre indivíduos com interesses em comum em um mesmo ambiente. Na internet, as redes sociais são as comunidades online como Orkut , Facebook e MySpace, em que internautas se comunicam, criam comunidades e compartilham informações e interesses semelhantes.
Acessar redes sociais é agora a 4ª atividade online mais popular – a frente do e-mail pessoal.
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MÍDIA ONLINE CHINA IN BOX 2011
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IMPRESSÕES DA CAMPANHA
Entrega de 100 Milhões de Impressões – Janeiro a Dezembro de 2011
Veículos jan/11 fev/11 mar/11 abr/11 mai/11 jun/11 jul/11 ago/11set/11 out/11 nov/11 dez/11 Total
MSN 14.114.493 14.114.493 14.114.493
42.343.479
G1 500.000 500.000 1.000.000 1.000.000
3.000.000
Mercado Livre 6.000.000 6.000.000 6.000.000 6.000.000
6.000.000
6.000.000.000
36.000.000
YouTube 795.000 795.000 795.000 795.000 795.000 795.000 795.000 795.000795.000
795.000 795.000 795.000
9.540.000
GOOGLE ADW 900.000 900.000 900.000 900.000 900.000 900.000 900.000 900.000
900.000
900.000 900.000 900.000
10.800.000
Total 7.695.000 16.309.493 8.195.000 7.695.000 15.809.493 2.695.000 7.695.00015.809.493
7.695.000
2.695.000
1.695.000
7.695.000
101.683.479
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Programação pintando
A campanha terá maior frequência em Mídia Online no primeiro semestre e em datas festivas.
Veículos jan/11 fev/11 mar/11 abr/11 mai/11 jun/11 jul/11 ago/11 set/11 out/11 nov/11 dez/11
MSN
G1
Mercado Livre
YouTube
GOOGLE ADW
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Resultados 2010
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Monitoramento Google AdWords
A DigiPronto monitora semanalmente as campanhas do China in Box no Google e elabora relatórios sobre os principais resultados obtidos, que são enviados ao cliente para que acompanhe o desempenho de forma detalhada. Constantemente são realizadas implementações a fim de trazer mais acessos ao site do China in Box, como, por exemplo, a campanha criada em Setembro denominada China in Box Regionais, que tem como objetivo divulgar anúncios personalizados de todas as lojas da rede ( incluindo telefone e o link da página de cada uma delas.)Em 1 mês esta nova campanha apresentou resultados expressivos: 16 mil cliques ao site e 620 mil exibições. No período compreendido de Janeiro a Outubro de 2010 todas as campanhas do China in Box atingiram 220 mil cliques ao site e foram exibidas 3,5 milhões de vezes.
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Monitoramento mídias sociais
Monitoramos todas as informações relacionadas a marca e ao negócio da empresa nas redes sociais.
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Interação
Não adianta apenas estar presente, é preciso interagir.
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Obrigado!