Digital Age 2.0 - Juliano Marcílio
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250 mil pessoas no painel de opt-in
19 milhões de termos de buscas
215 mil websites categorizados
100+ categorias diferentes
Atualizações semanais
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1) O Confessionário 2.0
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1) O Confessionário 2.0 Mensurar o comportamento de navegação das pessoas e o uso das ferramentas de busca serve para entender o consumidor sob um nova ótica.
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2) A Metafísica Digital
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De onde veio Para onde foi
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2) A Metafísica Digital
Entender de onde as pessoas vieram, para onde elas foram, o que e como elas buscam é um diferencial competitivo que não pode mais ser ignorado.
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3) 3 x 108 m/s
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+ =
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O tráfego gerado pelos sites na cauda longa é maior que os principais.
Conhecer todos os players que geram visitas para cada categoria é fundamental.
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3) 3 x 108 m/s
Rapidez e profundidade nas análises são a matéria-prima necessária para insights que podem transformar negócios com a velocidade da luz.
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Hitwise
O Confessionário 2.0 Mensurar o comportamento de navegação das pessoas e o uso das ferramentas de busca serve para entender o consumidor sob um nova ótica.
A Metafísica Digital
Entender de onde as pessoas vieram, para onde elas foram, o que e como elas buscam é um diferencial competitivo que não pode mais ser ignorado.
3 x 108 m/s
Rapidez e profundidade nas análises são a matéria-prima necessária para insights que podem transformar negócios com a velocidade da luz.