Enriquecer la experiencia del cliente en el canal online con datos transaccionales -Monte Kluemper

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Integrating Data into the Online Channel

Monte Kluemper Principal Sales Consultant – Digital Engagement October 2015

Oracle Confidential – Internal 7/15/2015

Integrate developer-driven components into marketing-driven Sites


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The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.


Empower Business Users to manage Online Channels Easily create Sites, Microsites, Pages and Content

Role-based Multisite Management

- Site Manager - Marketing - Product Managers - Bloggers - Translators - Photographers - Other LOB users - …

Manage Web Content, Digital Assets and

External Data Sources.

Editors, Wizards and other Visual Tools

support Drag&Drop asset creation


Extend The Experience From Web To Mobile

• Responsive design techniques ensure that Web content can be easily consumed on any device

• Adaptive design rules allow business users to optimize user experience for particular devices

• Optimize rich media by device

• Access growing number of device services (e.g. location) from mobile browsers

Start by mobilizing Web content


Promote business user autonomy in DX design Optimized Mobile Site Authoring & Design

• Create original Web content for online channels

• Allow marketing team to design and validate cross-device campaigns

• Allow bloggers to categorize and target users across devices


Personalize the user experience For both employees and external users

• Employees and Partners

– Leverage user profiles and roles to customize access to services and data

– Combine personalized content feeds and transactional widgets

• Customers – Segment customers based on behavior

and clicks to drive recommendations

– Integrate with sophisticated targetting engines like Oracle Marketing Cloud

– Provide personalized alerts


Quickly respond to evolving business requirements

• Support personalized alerts to users on wearable devices

• Syndicate content, data and other services in optimized, mobile-ready formats

• Design mobile-optimized business processes for new opportunities

Reuse existing components across Web, mobile and REST


Marketing Insights • A/B Testing • Content & custom reports • Audit reports • Create, edit, delete,

revision tracking, approve, publish

• OOTB conversions • EID Integration

Visitor 360 Profiles • Aggregated visitor profile

– Profile templates – REST API to access – Integration with Eloqua,

OAM, LDAP, custom connector

– Accessible for targeting in Sites

Platform Updates • Accessibility • Client-side rendering REST

updates • MVC Framework, OOTB

Controllers • RTL support Contributor UI • Publishing in Contributor UI • Tag Tree • Dropped admin applet • No shared-F/S

WebCenter Sites 12.2.1 – What’s new


Server-side integrations with Groovy in Sites 12c

7/15/2015 Oracle Confidential – Internal 9


Demo



AngularJS



WebCenter Sites Page Template



WebCenter Sites SPA Template


Enriquecer la experiencia del cliente en el canal online con datos transaccionales -Monte Kluemper

Technology

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